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Your Daily Development – Episode 19 – Marketing Agency Branding Part 2 (of 2)
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This week’s episode:
We speak with Jason Swenk, creator of “The Agency Playbook” to talk about some proven methods to stand out with your marketing and grow your business!
Welcome to “Swenk-School”, this episode is PART 2 (of 2).
Topics Include:
“Me too” agencies, what are they?
Why are marketing agencies constantly rebranding?
Can a marketing agency have more than one niche?
How is it that marketing agencies help clients to separate themselves and can’t take their own advice?
Let’s talk about marketing agency processes, you developed the agency playbook. Explain this to our listeners and why you created it.
Do you see that marketing agency owners are reluctant to speak with other agency owners? Is it beneficial for them to partner with one another?
Do you think marketing agency new business has changed?
Is it important for marketing agencies to cold call anymore? Does it still work?
How important is social media for marketing agencies? Do you see marketing agencies utilizing this tool well?
In one of your latest podcast, you discussed that marketing agencies must adapt or die. Can you and I discuss this further?
As always we appreciate your support and if you enjoyed this episode or found it helpful please leave us a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to podcasts.
About our Guest:
(From www.jasonswenk.com) “Fresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that it was not a good fit. Although it was not part of the plan, I decided to change direction, quit my day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, we caught the attention of bigger agencies and sold the agency in 2012.
Now, I run a unique consultancy helping marketing agencies start, scale, enjoy, and sell their agency by applying the exact proven formula I used.
I generously share it all as a frequent guest on popular radio and podcast shows. I have been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, I currently hosts two podcasts that are available for download and subscription on iTunes”
For your marketing and advertising visit www.veryimportantplacement.com
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