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Neuroscience of Communication: Aurora Winter
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How to Turn Words into Wealth How to meet the needs of your three brain barriers
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Episode 206 (Aurora is based in Vancouver)
In this conversation with Aurora Winter we explore:
- How does the brain understand words
- The wrong way to communicate
- The three levels of brain activity
- The critical role of the croc brain
- The connection between the mid brain and cerebral cortex
- The 27x effect of adding a story of significance
About our guest, Aurora Winter:
She's the award winning Best Selling Author of half a dozen books, including Turn Words into Wealth, A blueprint for your business brand and book to create multiple streams of income and impact
Aurora learned how to reinvent herself and her life the hard way, when her 33 year old husband died suddenly leaving her widowed with a four year old son.
She later learned how to master reinvention and pivoting and has launched three different businesses in different industries, which grew each to over seven figures.
Learn more about Aurora and her services at:
Check out her latest fiction books at
MagicMysteryAndtheMultiverse.com
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Excerpts from this conversation with Aurora Winter
"It's our heart that provides the meaning and purpose and the values."
"The right words in the right sequence, to the right audience, can change your mind, can change your business, can change your wealth in 20 minutes or less."
"Human beings survived over the millennia by being cautious about where they want to expend calories or expend fat. The brain uses a lot of fat to process information."
"We buy with emotion, we take action with emotion, either something we want to move toward or something we want to move away from."
"People love to be a part of something that's bigger than themselves. People are hungry for meaning and purpose."
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In the world of communication, the difference between a missed opportunity and a life-changing conversation can be as simple as choosing the right words. This week's podcast episode features Aurora Winter, a master of reinvention and a beacon of wisdom on how to leverage language for success.
Aurora's journey is nothing short of inspiring. From the tragic loss of her husband to building million-dollar businesses, her experiences have culminated in a profound understanding of how to craft messages that resonate. In our conversation, Aurora delves into the neuroscience of communication, explaining how the brain processes information and why this matters for anyone looking to make an impact.
With her book, "Turn Words into Wealth," Aurora provides a blueprint for those seeking to create influence and generate income through effective communication. She emphasizes the importance of addressing the 'croc brain' with a compelling hook, engaging the social 'midbrain', and finally, satisfying the intellectual 'cerebral cortex' with the substance of your message.
But it's not just about the science. Aurora's approach is deeply rooted in the heart. She believes that numbers can't provide meaning and purpose—our values and passion do. Her insights on the emotional and social triggers that drive human behavior are invaluable for anyone from entrepreneurs to leaders to aspiring professionals.
Listeners will find themselves armed with actionable tips, from crafting attention-grabbing titles to framing their offerings in a way that adds value and builds trust. Aurora's advice is a testament to the power of generosity and authenticity in building a brand and a legacy.
This episode is a must-listen for anyone ready to elevate their communication game. Whether you're pitching a business idea, writing a book, or simply looking to connect more deeply with others, Aurora's guidance will help you turn your words into a wealth of opportunities.
So, if you're eager to learn how to articulate your mission, convey your value, and truly connect with your audience, tune in to this enlightening conversation. It's time to transform your words into a tool for unparalleled success.
Listen to the full episode now and join the ranks of those who know that the right message, delivered the right way, can indeed change the world.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
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