))
081: 2023 Marketing Trends from Growing Law Firms
Manage episode 355953547 series 2914824
Content provided by Mark Homer and Melanie Leonard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Homer and Melanie Leonard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing funnels are a powerful tool for bringing in new business. There are workshops and courses dedicated to teaching business owners how to use them. Because marketing is tied to your business goals, you have to know which tools are the right ones to grow your practice.
Shiny object syndrome can create distractions. While some cutting-edge tools making their way to the market can be beneficial, there are some tried-and-true methods that can help swing your firm into another level of growth. The days of Yellow Pages ads may be gone, but the digital world has created more exposure opportunities.
In this episode, Mark and Melanie are talking about marketing funnels. Many law firms begin to move up the marketing funnel once they’ve built a foundation, leveraging CRMs to save money and attain huge ROI. There are many commonplace tools that you can implement to better meet your client’s expectations.
You’ll hear what the AIDA marketing funnel is, what marketing funnels are available to you, and the concept behind CRMs. Other attorneys are leveraging remote work tools in their practices to reach clients, and they’re probably things you’re already familiar with.
Show Highlights:
Why many law firms are beginning to move up the marketing funnel once their foundation is built
How CRMs can be leveraged
Why commonplace tools are being implemented to better meet the diverse ways clients expect to learn and communicate with law firms
What the AIDA marketing funnel is and how it works
Awareness
Interest
Desire
Action
The different types of marketing funnels and their effectiveness
The concept behind a CRM, how they can create a full-circle customer relationship management, and some examples of CRMs
How you can save money and attain huge ROI by using a CRM
How to use commonplace digital tools to meet the diverse ways clients expect to learn and communicate with you
Why you should want to communicate with clients using different methods and the services you can use to implement these options
How attorneys are leveraging remote work tools in their practices to reach clients
Why you should take advantage of client portals
Subscribe and Review
We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
Supporting Resources:
ACTION STEPS:
Think about where you are with your law firm business and your marketing strategy. Would one of these strategies help you take your firm to the next level?
For many firms, the easiest place to start will be incorporating more digital tools for client communication or implementing some tracking for their intake process that they can then incorporate into a CRM later on.
Write down the strategy you want to add to your firm in 2023 and start to do some research. If you want some help, of course, feel free to reach out to my team.
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.
100 episodes
Share
