Simplifying Social Media for the over 35's with Karen McCarthy

Your Mission, Your Message and Your Mindset in Business

In this episode I'm chatting to the lovely Karen McCarthy from Simplified Social Media and, as you might have guessed, she simplifies social media for business owners who didn't grow up using it.

Karen says she is a 'late starter'; starting her business when she was 35, quitting her job in the process and focusing on using Instagram to build her business and blog. That's when doors started to open and that account grew to over 30k followers! Karen is a huge believer that it is never too late to start or learn something new and that age is our superpower!

We chatted all things social media including:

• The main obstacle for those of us building an online presence that haven't grown up in the glare of social media
• Her advice to overcome the challenges women in business face around visibility online
• The myths Karen wants to dispel when she hears people say they're too old to have a social media presence
• The biggest mistakes Karen sees business owners make with their social media presence
• What having a coherent social media strategy means to business owners
• And the advice Karen would give to someone who is completely confused by social media but knows they need to have an online presence ASAP

Here are the links to find out more about Karen:

The Instagram Bootcamp (online course): https://www.thesimplifiedsocialmedia.com/instagram-bootcamp

Online Business Accelerator (1:1 coaching): https://www.thesimplifiedsocialmedia.com/work-with-me

And (of course!) Instagram is the best place to connect with Karen:

https://www.instagram.com/thesimplifiedsocialmedia/

Karen also has a free Facebook group: Simplified Social Media For The Over 35's

https://www.facebook.com/groups/simplifiedsocialmediafortheover35s