EP 17: Customer Satisfaction [Interview With Chris Bryan]

Your Strategic Partner

In this book I outline a step-by-step process for your small business, to develop a plan to GUARANTEE customer satisfaction and grow revenue. I will walk you through the nine-part framework I have developed that examines each area of a small businesses operations that needs a plan developed to control the customer’s experiences.

My hope is that anyone can take the general principles outlined and apply it regardless of the business type, industry or culture. I may speak about a lot of restaurant stuff, but what I am really talking about is how a business in a retail environment can identify all the physical and digital aspects of their busines that impacts the customer experiences. For service-based businesses and those not in a retail environment I also explore the key elements of customer satisfaction that you need to “walkthrough” in the eyes of the customer.

Reading this book will lead to the development and execution of a customer satisfaction plan that drives not only an increase in a business's revenues and sustainability, but also impacts the people and communities they serve. By implementing the systems and practices discussed in the following chapters you will have developed a solid customer satisfaction plan. With this plan in place and employees trained, empowered and having clear expectations, you can expect to guarantee the satisfaction of your customers.

This book does not claim that being able to guarantee customer satisfaction is an easy feat. It doesn’t claim that the customer is always right or pretend that 100% of the time your customers will be in love with your brand. What it does claim is that if your step back and examine your business from the customers vantage point you can identify the issues they will experience in advance and either prevent them from occurring or create processes to acknowledge the issue and win back their favor.

Learn More About Chris Bryan: https://www.facebook.com/cbryan

Get Chris' book: www.CustomerSatisfactionBook.com

Visit Chris' website: www.CustomerSatisfactionServices.com

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