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YoVG # 440 Is Crossover Marketing Worth The Cost?
Manage episode 418586190 series 94223
Is the cost/benefit of cross over marketing worth it? Are these hit shows, movies, book series etc leading to more game sales? Are they expanding the brand value?
I would argue that that isn't their purpose, or at least not the main purpose. Let's talk about why!
456 episodes
Manage episode 418586190 series 94223
Is the cost/benefit of cross over marketing worth it? Are these hit shows, movies, book series etc leading to more game sales? Are they expanding the brand value?
I would argue that that isn't their purpose, or at least not the main purpose. Let's talk about why!
456 episodes
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