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Coach是怎麼把自己包裝成精品品牌
Manage episode 312041990 series 3213461
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Coach 採用了借勢行銷，就是門市儘量往 LV、Gucci 等真正的精品大牌邊上靠，並且裝潢也和大牌類似，光鮮大氣，同時也請大明星代言，在機場做大廣告。這有什麼好處呢，請聽。
https://www.growthhackers.tw/blog/podcast-coach/
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