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Online Business Systems Ep. 8: How To Get More Sales And Clients With Social Proof
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Welcome to Zeilhan’s Podcast where we believe in the power of using the internet, software, and technology to achieve online business success.
Today you are listening to episode 8 of Online Business Systems where we will be looking at the topic “ How to Get more sales and clients with social proof “.
"Whether we realize it or not, humans are pack animals.
We need one another, we need to feel a sense of belonging, and we need socialization. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us.
When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort.
In other words, to learn what is correct, we look at what others are doing or have done in the past.
Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do."- Optin Monster"
Imagine you’re shopping for a new bedside table.
You’ve found three that you love, based on the pictures alone. One has over 500 reviews with an average rating of 4.8 stars.
The second has 140 reviews and a 2-star rating. The third has no reviews. Which do you buy?
Of course, you’re drawn to the bedside table with over 500 satisfied customers.
Why is this? It’s due to a psychological phenomenon called social proof."- Sprout SocialIn today’s episode, we are going to do a deep dive into the psychological phenomenon and marketing concept that is social proof.
We are going to learn what it is and why it matters so much in getting your next lead, sale, or client.
We are going to deep-dive into what role social proof plays in conversions - i.e getting leads, clients, sales, etc, and how it influences your everyday life.
From minor decisions such as which cereal you eat in the morning or beer you drink at the bar with your friends to more extreme ones where it influences how you are likely to react if you were the victim or witness of a violent crime.
Very quickly before we get started I’d like to introduce myself. I am your host today, Jabez Roberts, and I am also the Founder and CEO of Zeilhan Systems Limited. I will be your guide for this episode of the Online Business System.
Sources:
Optin Monster: https://optinmonster.com/social-proof-statistics/#:~:text=Social%20Proof%20Statistics%3A%20Building%20Trust&text=88%25%20of%20consumers%20trust%20user,before%20they%20actually%20believe%20them.
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