Chapter 1: The Unicorn Is Born

Zero to Unicorn

Every story worth telling begins with characters worth following.

In our story, that character is Ed Kaeding.

Ed and his wife Brenda have always had the desire to help others. They opened their homes to strangers in need of a place to rest. They opened their hearts to children not biologically theirs. They gave financially to people in need, even when they struggled to make ends meet themselves.

In this episode, you’ll get an intimate look at what it was like to be a part of the Kaeding family in the early years of the business, and how they persevered through financial struggles, personal struggles, and an attempted kidnapping–all because they knew what they were building was worth it.

This is the origin story of a unicorn.

Join us as we learn more about Ed and Brenda, the resilience of the human spirit, and the importance of hard work, determination, and community support in achieving success.

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