How To NOT Look Stupid: Personal Branding for Beginners

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2M ago 27:57

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Building a personal brand is key to achieving success and making connections. It involves showcasing your expertise, sharing your story, and being authentic. Steps to building a personal brand include identifying your subject matter expertise, developing thought leadership, sharing your passions and values, highlighting what makes you different, and defining your legacy and impact. It's important to be consistent, engage with your audience, and build relationships. To take your personal brand to the next level, you can consider hiring a publicist, pitching to journalists, getting on podcasts, and providing value to reporters. Avoid speaking on topics you're not knowledgeable about to protect your brand.

Takeaways

Building a personal brand is essential for success and making connections.
Steps to building a personal brand include showcasing expertise, sharing your story, and being authentic.
Consistency, engagement, and building relationships are key to a strong personal brand.
To take your personal brand to the next level, consider hiring a publicist, pitching to journalists, getting on podcasts, and providing value to reporters.
Avoid speaking on topics you're not knowledgeable about to protect your brand.

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