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6(+1) Principles of Persuasion - Dr. Robert Cialdini
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How do we persuade others? Have you ever felt you lack the inherent ability to influence others? Not sure what to do?
Quite simply, no one is born persuasive - they just learned the tools and skills needed in order to be persuasive. I am going to share those here with you!
Dr. Robert B. Cialdini is an American psychologist and academic best known for his book Influence: The Psychology of Persuasion. Below is a link to order Dr. Cialdini's book where you can get the full context of his 6 principles of influence. I HIGHLY recommend this short read. https://amzn.to/3GhZo2O
There is a 7th principle Dr. Cialdini recently added yet is not in the book!
Listen to find out what the 7th principle is, here are the 6.
- Reciprocity
- Commitment (and Consistency)
- Social Proof
- Authority
- Liking
- Scarcity
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