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The Agile Brand with Greg Kihlström®


1 #657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42
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We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Chamber Podcast
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Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The official podcast of the Greater Birmingham Chambers of Commerce, getting to the heart of key topics affecting West Midlands businesses.
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123 episodes
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Manage series 1958099
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The official podcast of the Greater Birmingham Chambers of Commerce, getting to the heart of key topics affecting West Midlands businesses.
…
continue reading
123 episodes
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Chamber Podcast

Chamber CEO Henrietta Brealey and Professor Anne Green from City-REDI explore key economic trends in Greater Birmingham, ahead of 2024 Birmingham Economic Review They explore the region’s economic growth, business confidence, and the challenges posed by economic inactivity, as well as the impact of political shifts at both national and global levels. The pair also delve into the importance of inclusive growth, innovation, and the transition to net zero, focusing on the role businesses play in driving sustainable practices. Tune in for expert insights on the city’s economic future, from investment opportunities to critical infrastructure projects like HS2.…
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Chamber Podcast

Greater Birmingham Chambers of Commerce head of policy Emily Stubbs is joined by Suzie Branch Haddow, vice principal of external development at BMet College and Chair of Skills West Midlands and Warwickshire, Paul Cook, CEO of Hereward College, and Tracy Bishop, regional manager at Whitbread, for an in-depth conversation on supported internships as part of the Growth Through People campaign. Together, they explore how these programs are creating pathways for young people with disabilities, addressing skills gaps, and fostering inclusive workplaces, while providing real-world insights for employers aiming to enrich their workforce with diverse talent.…
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Chamber Podcast

Chamber CEO Henrietta Brealey and Professor Anne Green from City-REDI at the University of Birmingham take a deep-dive into the Birmingham economy ahead of the launch of the 2023 Birmingham Economic Review. They discuss a host of topics which are covered in the report - from the impact of rising inflation and cost of living on businesses and consumers, to labour market trends and net zero. Henrietta and Anne also talk about the overall business confidence in the city-region, as well as asking 'how resilient and adaptive is Birmingham's economy?'…
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Chamber Podcast

1 GTP23: How employers can attract and engage skilled individuals 10:46
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The third episode of our 2023 Growth Through People mini-series focuses on attracting and engaging talent - and how employers can work closer with education providers to meet skills needs. The Chamber's policy and projects manager Emily Stubbs is joined by Anshu Williams, South and City College Birmingham's assistant director - Employer Engagement and Placements. Anshu discusses some of South and City's initiatives to collaborate with employers and, in turn, help address some of their skills and talent needs. She also reveals how employers are working with the college to develop and evolve the curriculum. Growth Through People is the annual productivity and leadership campaign, delivered by Greater Birmingham Chambers of Commerce and a range of partners, including headline sponsors Aston University, South and City College Birmingham and the West Midlands Combined Authority. More on Growth Through People: https://www.greaterbirminghamchambers.com/research-campaigning/growth-through-people/…
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Chamber Podcast

1 GTP23: Business support, economic growth and bridging the West Midlands' skills gap 10:23
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The second episode of our 2023 Growth Through People mini-series focuses on business support, economic growth and addressing the skills and employing gap facing the West Midlands. The Chamber's policy and projects manager Emily Stubbs is joined by the West Midlands Combined Authority's head of economic development and delivery Paul Edwards and director of employment and skills Clare Hatton. They discusses the West Midlands' Plan for Growth and how businesses and government can support the regional economy. They also address the much-debated skills shortage across the region - including which industries are suffering, what the WMCA is doing to help firms bridge the gap and how devolution can further support skills development. Growth Through People is the annual productivity and leadership campaign, delivered by Greater Birmingham Chambers of Commerce and a range of partners, including headline sponsors Aston University, South and City College Birmingham and the West Midlands Combined Authority. More on Growth Through People: https://www.greaterbirminghamchambers.com/research-campaigning/growth-through-people/…
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Chamber Podcast

1 GTP23: How National Express creates a diverse and inclusive environment 18:26
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In the first episode of our 2023 Growth Through People mini-series, we find out how one of the UK's biggest transport operators approaches diversity and inclusivity. The Chamber's policy and projects manager Emily Stubbs talks to Tinne Ledwitch-Madsen, National Express' UK head of employee engagement about the bus operator's approach to creating a diverse and inclusive working environment. Tinne's role covers diversity, inclusion, wellbeing and engagement. She describes the company's efforts to create a workplace where "everybody feels safe, and belongs" and ensure employees "have the best possible conditions to succeed". Growth Through People is the annual productivity and leadership campaign, delivered by Greater Birmingham Chambers of Commerce and a range of partners, including headline sponsors Aston University, South and City College Birmingham and the West Midlands Combined Authority. More on Growth Through People: https://www.greaterbirminghamchambers.com/research-campaigning/growth-through-people/…
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Chamber Podcast

1 Preparing students for the fast-changing world of work 25:25
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Greater Birmingham Chambers of Commerce's policy and projects manager Emily Stubbs is joined by members of the Birmingham Education Partnership to discuss the role the business community can play in ensuring students are prepared for the fast-changing world of work. The GBCC is working with Birmingham Education Partnership to identify individuals in the local business community who may be interested in becoming Enterprise Advisers to Birmingham schools. Enterprise Advisers will be partnered with a secondary school or college to support them in the development and implementation of their careers strategy, ensuring all students are prepared and inspired for the fast-changing world of work. Emily is joined by Ruth Broome (strategic hub lead for Birmingham Careers Hub), Marie Wilkes, (head of social value at Willmott Dixon) and Ken Hutchinson managing director for HR Strategic Solutions Ltd. Find out more about how to become a Birmingham Volunteer Enterprise Adviser : https://www.greaterbirminghamchambers.com/become-birmingham-volunteer-enterprise-advisor?…
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Chamber Podcast

1 Doing Business in Solihull: An Economic Snapshot 23:04
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This episode of the Chamber Podcast unpacks the findings of the the Solihull Economic Snapshot 2022. The flagship report, sponsored by Prime Accountants, is produced by Greater Birmingham Chambers of Commerce to showcase the economic environment, opportunities and challenges ahead for the dynamic borough of Solihull and its local business community. Speakers in this episode include host Samantha Frampton, head of Solihull Chamber, Councillor Ian Courts, leader of Solihull Council, Tony Elvin, general manager at Touchwood and president of Solihull Chamber, and Kevin Johns, director of Prime Accountants Group. These high profile speakers provide their views on the local economy and the findings of the report's research.…
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Chamber Podcast

1 The impact of global events and trends on commercial real estate in Birmingham 43:15
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This special edition of the Chamber Podcast unpacks some of the key themes from Avison Young’s 2022 Forecast. The Forecast looks at how global events, trends and indicators are impacting on commercial real estate across different sectors. Avison Young’s principal and head of Birmingham office Carl Potter and UK head of insight Daryl Perry discuss key themes from the forecast, with a particular focus on Birmingham. They assess Birmingham’s post-pandemic recovery as well as looking at the impact of a number of events and factors such as returning to the office, this summer’s Commonwealth Games, the Government’s Levelling Up agenda and the introduction of the Clean Air Zone in the second city. Avison Young is a global commercial real estate services firm, with an office at Brindleyplace in Birmingham. Find out more about Avison Young’s 2022 Forecast: https://www.avisonyoung.com/experience/marketing-uk/2022-forecast-uk/2022-forecast/…
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Chamber Podcast

1 GTP22: Behavioural preferences in managing stress 17:19
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The final episode of our Growth Through People mini-series focuses on behavioural preferences in managing stress. The Chamber's policy and projects manager Emily Stubbs talks to Jonathan Evans, CEO of Discovery, about the importance of understanding and recognising behavioural preferences. They explore the importance of recognising behavioural preferences in ourselves and those around us - as well as the impact those behaviours can have on stress. Growth Through People is the annual productivity and leadership campaign, delivered by Greater Birmingham Chambers of Commerce and a range of partners, including headline sponsors Aston University, Birmingham City Council, South and City College Birmingham and the West Midlands Combined Authority. More on Growth Through People: https://www.greaterbirminghamchambers.com/research-campaigning/growth-through-people/…
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Chamber Podcast

Business leaders and managers are often required to lead beyond their circle of authority. But what are the skills required to do this – and how can they impact on an organisation? Louise Teboul, UK partnerships director for Common Purpose, explores this topic with the Chamber’s policy and campaigns manager Emily Stubbs as part of the Growth Through People campaign. Growth Through People is the annual productivity and leadership campaign, delivered by Greater Birmingham Chambers of Commerce and a range of partners, including headline sponsors Aston University, Birmingham City Council, South and City College Birmingham and the West Midlands Combined Authority. More on Growth Through People: https://www.greaterbirminghamchambers.com/research-campaigning/growth-through-people/ More on Common Purpose: https://commonpurpose.org/…
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Chamber Podcast

1 GTP22: Attracting and engaging your future workforce 14:17
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How can organisations work with further education providers to meet their skills needs? Rebecca Waterfield, head of employer engagement at South and City College Birmingham, joins the Chamber's Emily Stubbs to discuss attracting and engaging future workforces. In this episode, as part of the Chamber's 2022 Growth Through People campaign, Rebecca discusses how South and City's work with different employers - including creating tailored curriculum and training schemes to meet their short, medium and long-term talent needs. She also talks about T-levels and the recruitment support offered by the college. Growth Through People is the annual productivity and leadership campaign, delivered by Greater Birmingham Chambers of Commerce and a range of partners, including headline sponsors Aston University, Birmingham City Council, South and City College Birmingham and the West Midlands Combined Authority. More on Growth Through People: https://www.greaterbirminghamchambers.com/research-campaigning/growth-through-people/ More on South & City College Birmingham: https://www.sccb.ac.uk/…
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Chamber Podcast

Rebecca Mander was the managing director of a successful electronics company when she suffered one of the worst personal setbacks imaginable. Her world was turned upside down when she suffered the loss of her son, Charlie. In the same year, her mother, who was the company CEO, also passed away. But learning to deal with these traumatic experiences inspired Rebecca to set up GuruYou – a company which coaches leaders through their own personal setbacks. In this podcast, as part of the Chamber’s 2022 Growth Through People campaign, Rebecca talks to policy and campaigns manager Emily Stubbs about what it is like to lead through personal setbacks. The fascinating discussion assesses the expectations that are placed on leaders, how setbacks can impact on the ability to lead and what effective leadership during times of setback might look like. Growth Through People is the annual productivity and leadership campaign, delivered by Greater Birmingham Chambers of Commerce and a range of partners, including headline sponsors Aston University, Birmingham City Council, South and City College Birmingham and the West Midlands Combined Authority. More on Growth Through People: https://www.greaterbirminghamchambers.com/research-campaigning/growth-through-people/ More on GuruYou: https://www.guruyoucoach.com/…
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Chamber Podcast

Adam Liddle from Jacobs joins us to discuss how the technical professional services firm implemented its climate strategy. Adam, the director of Sustainable Growth and Innovation at Jacobs, discusses the steps businesses can take to plan and implement a climate strategy. This podcast is part of the Sustainable Business Series: Net Zero campaign, a joint initiative between Greater Birmingham and Coventry & Warwickshire Chamber of Commerce.…
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Chamber Podcast

1 The future of transport decarbonisation in the West Midlands 18:13
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Midlands Connect's Simon Statham joins the Chamber's head of policy Raj Kandola to discuss transport body's role in decarbonisation. Simon discusses how Midlands Connect's strategy has shifted further towards the net zero agenda over the past six years. The podcast is part of the Sustainable Business Series: Net Zero campaign, jointly hosted by the Greater Birmingham and Coventry & Warwickshire Chambers of Commerce.…
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