Level Up Your Brand podcast

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The Big Pitch with Jimmy Carr

The Big Pitch with Jimmy Carr podcast artwork

The Big Pitch with Jimmy Carr podcast artwork

1
Phil Wang Pitches Psychological Thriller Starring WHO?! 24:35

11 days ago24:35

24:35

It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…

Level Up Your Brand

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Content provided by Snapper Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Snapper Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio.
And, I'm on a mission to help you gain clarity and confidence in your brand.
I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.

… continue reading

32 episodes

#Entrepreneur #Arts #Business #Marketing #Graphic Design #Snapper Studio #Brand #Brand Designer #Personal Branding #Brand Strategy #Corporate Brand

Artwork

Level Up Your Brand

updated about a year ago

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Series home•Feed

Content provided by Snapper Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Snapper Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio.
And, I'm on a mission to help you gain clarity and confidence in your brand.
I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.

… continue reading

32 episodes

#Entrepreneur #Arts #Business #Marketing #Graphic Design #Snapper Studio #Brand #Brand Designer #Personal Branding #Brand Strategy #Corporate Brand

All episodes

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1
Small Bytes: Reaching 2+ target audiences with one brand 8:49

42 weeks ago8:49

8:49

Send us a text In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that is simple and free of jargon. The brand identity should remain consistent, but specific pages or landing pages can be created to address the different needs of each target market. Key Takeaways Create personas for each target market to gather information about their demographics, interests, and problems. Integrate the gathered information with the brand values and message to create content that resonates with both target markets. Use language that is simple and free of jargon to ensure the message is understood by both target markets. Maintain a consistent brand identity while creating specific pages or landing pages to address the different needs of each target market. Need to better understand your target audience? Read our blog post: Attracting Dream Customers and Repelling Customers…

1
Small Bytes: Discover the Hidden Depths of Brand Guidelines 9:40

43 weeks ago9:40

9:40

Send us a text Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets and prevent confusion. While it's not necessary to outline every detail initially, the minimum for brand guidelines is logos, fonts, and colours. Key Takeaways Brand guidelines are essential for maintaining consistency in branding. They can include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets. The minimum for brand guidelines is logos, fonts, and colours.…

1
Small Bytes: Maintaining Your Brand's Tone of Voice 9:29

44 weeks ago9:29

9:29

Send us a text In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns with the brand's tone of voice and highlights the significance of authenticity in influencing purchase decisions. Key Takeaways Brand voice and tone of voice are two separate things, with brand voice being consistent and tone adjusting based on the audience's emotional state. Align the brand voice with the company's mission, values, and target audience. Create a written style guide to provide guidance on communication. Audit past content to ensure consistency in tone of voice. Authenticity influences purchase decisions and builds stronger connections with customers.…

1
Small Bytes: Aligning Values with Execution 5:22

45 weeks ago5:22

5:22

Send us a text The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on renewable energy but had plastic-coated business cards, highlighting the disconnect between their values and their actions. The main takeaway is that every little detail matters, especially when trying to achieve sustainability goals or B Corp registration. Key Takeaways Paying attention to the little details is crucial in business Aligning values with execution is important Every little detail matters, especially when it comes to sustainability B Corp registration requires attention to detail…

1
Small Bytes: The Value of Real-Life Conversations 13:03

46 weeks ago13:03

13:03

Send us a text Martin Sully discusses the importance of networking and building a personal brand. He emphasizes the need to connect with people both online and offline, and highlights the value of real-life conversations. He also shares his experience with starting a networking group called Chatterbox and the benefits it brings to businesses. He encourages small wins and offers advice on creating content and building a personal brand. Key Takeaways Networking is crucial for building a personal brand and expanding your reach. Engaging in real-life conversations with people can provide valuable insights and help in building relationships. Starting a networking group can be beneficial for businesses of all sizes. Creating content and building a personal brand requires consistency and finding a balance between polished and behind-the-scenes content. Visit the Snapper Studio Branding Agency website…

1
The Power of Listening to Customers with Joe McKay 1:01:29

48 weeks ago1:01:29

1:01:29

Send us a text In this episode, Martin Sully interviews Joe McKay, a LinkedIn ghostwriter and content creator. They discuss Joe's background, his approach to working with people on LinkedIn and personal branding. Joe emphasises the importance of listening to customers and understanding their pain points to create effective marketing content. They also touch on the challenges and rewards of living and working in different countries and managing stress. They then dive into a LinkedIn profile review, focusing on the profile photo, headline, about section, and activity section. They discuss the importance of making the profile iconic, clear, and using the header to focus on the target audience's pain points. They finish by highlight the value of using documents and carousels to showcase expertise. Takeaways Personal branding on LinkedIn involves creating a clear and compelling profile that addresses the pain points of your target audience. Listening to customers and understanding their needs is crucial for creating effective marketing content. AI can be a useful tool for brainstorming and generating new ideas, but it should not replace the human touch in content creation. Living and working in different countries can be challenging but also rewarding, providing opportunities for personal and professional growth. Running a business and managing stress can be challenging, especially with young children. A LinkedIn profile should be iconic, clear, and focused on the target audience's pain points. Using documents and carousels on LinkedIn can showcase expertise and engage viewers. Branding encompasses the long-term strategy of a business, while marketing focuses on spreading brand awareness and making sales. Creating scalable offerings can help diversify and expand a business. Reach out to Joe Joe McKay LinkedIn Joe's LinkedIn Playbook…

1
Baking Core Values into your Business with Rebekah McCutcheon of Fit Test Australia 52:53

1 year ago52:53

52:53

Send us a text We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety. We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding. FTA have a mission to enhance people's health, and have just added new services such as spirometry, audiometry, and ear fit testing. Bek emphasises the importance of ongoing employee development, adherence to core company values, and overcoming obstacles in business. If you want to connect up with her – jump on her website – Fit Test Australia or reach out to her on LinkedIn .…

1
Small Bytes: Influencer Marketing VS SEO 7:44

1 year ago7:44

7:44

Send us a text In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable. SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually increase sales. I have Remy Audette, from Sunday Best lined up to go into more detail on mixing brand strategy and SEO together to help grow your business. 00:00 Introduction and Rekindling Love for Website 00:48 Introduction to the Level Up Podcast 01:20 Understanding SEO and Its Importance 03:09 The Role of Luck in SEO Success 04:08 The Value of SEO vs Influencer Marketing 05:21 The Risks of Relying on Social Media Platforms 06:07 Integrating SEO into Your Brand Strategy 06:48 Building Trust and Confidence through SEO…

1
Small Bytes: How to Set Ambitious Brand Goals 10:34

1 year ago10:34

10:34

Send us a text Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. We talk about: Accountability My brand goals for the year Why brand goals need to be broken down into tasks Setting stretch goals and deadlines to help you achieve them.…

1
Small Bytes: Unravelling The Secrets of Brand Audits 7:52

1 year ago7:52

7:52

Send us a text An explanation of the importance of brand audits. In this episode, I describe how audits can be used to: Understand a brand's position Evaluate customer recall And to identify potential issues that a business might not have noticed. I use brand audits to analyse three key areas: External branding Internal branding Customer experience The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve. It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.…

1
Is Your Business a Brand? Unveiling the Secrets of Brand Building 8:02

1 year ago8:02

8:02

Send us a text In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. It includes: A Christmas day wrap-up A thought provoking question raised by Kevin Finn Where the identity of a brand comes from And highlights that to build a brand, it must be worked on daily…

1
Merry Christmas – How to Bake Charisma & Personality into Your Brand 5:32

1 year ago5:32

5:32

Send us a text In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. We cover: How every person working in a brand becomes an extension of its persona The connection between a brand and its employees. And give you a practical tool to create a charismatic brand personality. We also the misconception that charisma and personality are limited to individuals, not brands. Giving personality traits to a brand is not about manipulatively triggering emotions but facilitating engaging connections.…

1
A quick Christmas Message 2:31

1 year ago2:31

2:31

Send us a text Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby. I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help. You can reach me on: LinkedIn Email – martin @ snapper . studio Or through the Snapper Studio website…

1
Reinventing the Future of Seafood – with Mathew Goddard of Aquacultr 56:24

1 year ago56:24

56:24

Send us a text In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production. Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model. He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming. We discuss the environmental and health implications of current seafood farming methods and the future for sustainable aquatic farming. Mat also shares his aspirations for improving food security and leaving a positive impact on the environment, the food industry and people's lives. LinkedIn – Mathew Goddard Website – Aquacultr Sustainable Fish Farming Systems…

1
AI and Its Impact on Branding: Current and Future Trends 30:59

2 years ago30:59

30:59

Send us a text Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. However, he also emphasises that while AI can help streamline certain design processes and content generation, it can never replace the emotional and human touch in branding. Martin believes AI will change the graphic design landscape over the next two years, including Adobe's potential move into providing AI-assisted brand development tools. 00:53 Introduction to the Podcast 01:17 Impact of AI on Branding 03:01 Exploring AI and its Limitations 04:02 First Experience with Generative AI 05:33 Understanding Emotional Branding 08:42 Current AI Tools in Branding 12:01 Real World Uses of Generative AI 12:13 The Role of AI in Podcasting 17:48 Adobe's AI Innovations 23:16 The Future of Branding with AI 28:48 Conclusion: AI's Role in Design and Branding…

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