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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hangout with Night Cap in the evenings, 7-9pm, where we will bring you the best interviews and bits that WGR has to offer throughout the day along with opinions on pressing issues in Buffalo sports. With a laid-back attitude and open mind, Night Cap is a great way to wind down at the end of your day! On Demand Audio is presented by Northwest Bank. For What's Next.
Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hangout with Night Cap in the evenings, 7-9pm, where we will bring you the best interviews and bits that WGR has to offer throughout the day along with opinions on pressing issues in Buffalo sports. With a laid-back attitude and open mind, Night Cap is a great way to wind down at the end of your day! On Demand Audio is presented by Northwest Bank. For What's Next.
Listen to Joe run through Josh Allen being on the cover of Madden 24 and debunk the madden curse, the state of the AFC, and the possible DeAndre Hopkins landing spots.
May 8, 2023: HR 2 // Seg. 2 - With Connor Bedard likely heading to the Chicago Blackhawks, are they built to compete with the projected No. 1 overall pick in the 2023 NHL Draft?
May 8, 2023: HR 1 // Seg. 3 - Brayton Wilson explains to Zach Jones just how good Connor Bedard has been leading up to him likely going No. 1 overall in the 2023 NHL Draft.
May 8, 2023: HR 2 // Seg. 2 - Zach and Brayton run through the 2023 NHL Draft Lottery simulator and come up with who will select No. 1 overall in the 2023 NHL Draft...
May 8, 2023: HR 1 // Seg. 1 - Zach Jones is joined by Brayton Wilson to preview the 2023 NHL Draft Lottery! They also discuss where the ideal landing spot for No. 1 prospect Connor Bedard is in the NHL...
Hour 2: Zach takes your calls on the Bills offseason and what the expectations should be for the Sabres next year.
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