On Social Media Marketing School, we take a deep dive into the realm of social to assist you, your personal brand, and your business. Covering social media marketing tips across all your favourite platforms, we dive into topics including Instagram growth, Facebook ads, Google ads, email marketing, social media tactics & more. Whether you're a content creator, social media marketing agency (SMMA) owner, marketing executive, or business owner, this podcast will provide you with nothing but act ...
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Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs ...
Annette Richmond
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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063 - How To Write Your First Book (And Why You Should)
31:36
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31:36
Send us a Text Message. Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to sa…
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062 - Accelerate Trust With Your Prospective Clients (Share Video Content)
12:54
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Send us a Text Message. Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form…
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061 - Avoid These Virtual Event Mistakes (Tips From An Event Producer)
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23:54
Send us a Text Message. If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceove…
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060 - 4 Styles of Social Media Video (And How to Use Them In Your Content Mix)
29:08
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29:08
Send us a Text Message. Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live…
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059 - Know, Like, and Trust: The Secret Formula for Business Success
10:32
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10:32
Send us a Text Message. 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I sh…
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058 - Unlock The Secrets To LinkedIn Audio Event Success
35:51
35:51
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35:51
Send us a Text Message. Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who w…
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057 - How To Feel Confident (And Look Good) On Video
31:53
31:53
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31:53
Send us a Text Message. Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, Artificial Intelligence, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations …
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056 - Optimize Your Office For Productivity and Success, Now!
30:47
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30:47
Send us a Text Message. Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and…
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055 - Showcase YOU Now With Personal Branding Photos
33:05
33:05
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33:05
Send us a Text Message. Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need th…
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054 - Boost Content Engagement Now: Leverage Human Behavior Drivers
31:33
31:33
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31:33
Send us a Text Message. Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular asses…
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053 - Your Podcast Success Strategies: From Launch to Loyal Listeners
31:15
31:15
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31:15
Send us a Text Message. If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience…
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052 - Why And How To Start a LinkedIn Newsletter: The Benefits Are Huge!
14:42
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14:42
Send us a Text Message. LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of the…
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051 - Stop Sharing Boring Content! Try New Strategies (Like ChatGPT)
40:30
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40:30
Send us a Text Message. One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your co…
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050 - 9 Content Ideas To Save You Time (And Frustration)
13:25
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13:25
Send us a Text Message. When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.…
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048 - Tips To Save You Time Recording Videos (And Look Good Too)
8:48
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Send us a Text Message. If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing…
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049 - Stand Up Comedy Secrets To Boost Your Communication Skills
36:41
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Send us a Text Message. Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included: 🔹The relation…
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046 - Your Ideal Client Magnets: Promo Guides and Courses
32:00
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32:00
Send us a Text Message. Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included 🔹The be…
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047 - Strategies To Overcome Imposter Syndrome Now
31:59
31:59
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31:59
Send us a Text Message. Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included 🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it …
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045 - How To Build A Successful YouTube Channel
32:40
32:40
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32:40
Send us a Text Message. Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included 🔹Why he started the Keep Rocking L…
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044 - 4 Must Use Platforms For Content Creators
10:11
10:11
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Send us a Text Message. If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't. In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey. 🔹 Canva - specifically its Magic Studio AI functions - Ma…
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043 - How To Create LinkedIn Content That Builds Relationships and Attracts Potential Clients
32:56
32:56
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32:56
Send us a Text Message. Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content. Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients. Topics included 🔹…
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042 - Shifting Your Networking Mindset: Cultivating Authentic Relationships
25:43
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Send us a Text Message. Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans. Topics included: 🔹 Why you shouldn't bother netwo…
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041 - Get More Engagement On Your LinkedIn Company Page Now
35:08
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35:08
Send us a Text Message. Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages. Topics included: 🔹The best way to get started is to figure out your "WHY" 🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page…
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040 - LinkedIn And TikTok Update: What Entrepreneurs Need To Know
9:01
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9:01
Send us a Text Message. If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members …
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039 - Get Unstuck Now By Using This Simple Content Creation Method
12:03
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12:03
Send us a Text Message. One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whateve…
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038 - Why You Need Business Systems And Processes (And How To Choose Them)
30:54
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Send us a Text Message. Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire som…
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037 - Mastering LinkedIn for Podcasters: Strategies for Building Your Audience And Brand
34:10
34:10
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34:10
Send us a Text Message. Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹Driving potential listeners to your podcast by sh…
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036 - Brainstorming With Digital Whiteboards And Chat GPT
39:29
39:29
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Send us a Text Message. ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration. 🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more. 🔹Tips to crea…
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035 - LinkedIn Best Practices For Content Creators: It’s A Marathon, Not A Sprint
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Send us a Text Message. One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation. Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content,…
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034 - Secret To Compelling Content: Weaving In Your Personal Stories
32:44
32:44
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32:44
Send us a Text Message. Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content. Topics included: 🔹Saving your story ideas, how-to, and why it’s essenti…
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033 - Mastering SEO For Content Marketing: How To Make Your Content Google Friendly
31:32
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31:32
Send us a Text Message. Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications 🔹SEO stra…
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032 - LinkedIn Lives: Planning, Launching, and Producing Your Show
22:54
22:54
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Send us a Text Message. Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows. Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts 🔹Things to consider when selec…
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031 - Master The Art Of Storytelling: How To Use The And, But, Therefore Technique
36:07
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36:07
Send us a Text Message. Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework. Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinc…
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030- Maximize Your LinkedIn Profile Impact By Personalizing Your Activity Section
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Send us a Text Message. LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage. In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile. 🔷 Thank you for listening. If you found this episode relevant don't forget t…
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029 - Heart Over Hard Sell Crafting Your Authentic Content: Secrets From A Copywriter
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32:37
Send us a Text Message. Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience. Topics included: 🔹Winning your audience with copy that comes from the heart 🔹Recognizing the value you provid…
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028 - Canva Insights: Creating Sliders, Templates, and Brand Graphics
40:26
40:26
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40:26
Send us a Text Message. ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles. 🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van …
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027 - Get More Out of Your Live Streams: How to Repurpose Your Broadcast Content
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32:12
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32:12
Send us a Text Message. Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows. Topics included: 🔹Streaming on several social media platforms, and which to choose 🔹Turning LinkedIn live show audio into podcast episodes 🔹Different ways to create audiograms to promote the podcast 🔹Cre…
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026 - How To Make Humor Part Of Your Content Creation Strategy: Tips From A Communication Coach
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Send us a Text Message. Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should. Topics included: 🔹How a simple photo of a cold cup of coffee generated engagement 🔹Generating ideas by keeping a photo scrapbook on your phone 🔹 Importance of remembering it’s about your messa…
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025 - Content Marketing Etiquette: 7 LinkedIn Don'ts For Content Creators (And Everyone Else Too)
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Send us a Text Message. When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community. In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably hear…
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024 - Client Magnetism: When You Relax And Have Some Fun You'll Attract More Clients
36:13
36:13
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Send us a Text Message. Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients. Topics included: 🔹Why taking yourself less seriously can make all the difference. 🔹How to …
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023 - Key To Business Success: Evaluate Your Marketing Strategies
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Send us a Text Message. Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice. Topics Included: 🔹How to analyze the effectiveness of your content marketing strategy 🔹What to do if your offer isn’t …
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022 - Mastering AI For Content Creation: It's Not All About The Prompts
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Send us a Text Message. AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation. Topics included: 🔹Common mistakes people make when…
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021 - Turning Audio Into Video (And Other Video Recording Techniques)
59:16
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Send us a Text Message. ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹How to turn video files into videos ready to use on social media using the Canva platform 🔹Creating videos on Canva and the potential benefits of recording video on Canva i…
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020 - Boost Your LinkedIn Post Engagement: Create (And Use) A Content Calendar
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Send us a Text Message. Consistency is essential to any content marketing strategy. And creating a Content Calendar is a great way to ensure that. Leanne Calderwood, Leanne Calderwood, LinkedIn, and Personal Branding Services joined me to discuss how to create a content calendar around your content pillars. Topics included: 🔹Overview of content pil…
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019 - Wonder Why You Sometimes Take An Instant Dislike To Someone? This Is One Reason
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Send us a Text Message. Have you ever found yourself instantly drawn to or repelled by someone you've just met, and couldn't quite figure out why? The reason may surprise you. In this solo episode, I discuss how implicit biases shape our personal and business interactions, steering us toward and away from potential clients or collaboration partners…
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018 - Create More Posts In Less Time: 4 Ways To Repurpose Your Content
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Send us a Text Message. Imagine if you could easily transform a simple comment into a compelling post or engaging short-form video. In this solo episode, I share 5 ways to repurpose your original content and share it across multiple social media channels. I generally record short-form videos in a 1:1 ratio or square format because that works on Lin…
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017 - Your Corporate To Consulting Shift: How To Change Your LinkedIn Content To Align With Your Move
35:04
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Send us a Text Message. Thinking about shifting from corporate to consulting? Or ready to make the jump? Brenda Meller, LinkedIn Coach and Podcaster, Meller Marketing, joined me to share how to change your LinkedIn engagement strategy to align with your move. Topics included: 🔹Navigating LinkedIn during your shift from corporate to consultant 🔹How …
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016 - Don't Let These Myths Keep You From Sharing Content On LinkedIn
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Send us a Text Message. Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content. In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media. Most especially LinkedIn…
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015 - 12 Content Creation Tips To Help You Be More Successful In 2024
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Send us a Text Message. Elevate your social media game in 2024 by using some or all of these content creation tips which range from how to come up with content ideas to online platforms to help you save time to how to easily choose brand colors. In this solo episode, I share a collection of 12 Days of Content Creation Tips that I created to have so…
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014- Social Media: Use These Content Marketing Strategies To Grow Your Business
20:04
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Send us a Text Message. Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion, Topics Included: 🔹Being social on social media, talking human to human 🔹Using commenting as a LinkedIn engagement strategy 🔹F…
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