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Sell Like A Copywriter

Jess | Copywriter for Course Creators, Coaches, and Service Providers

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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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When you show up as yourself in business, you feel good in your work, so you're able to DO good for your clients and for the world. But with so many “must-have” tactics and strategies online, it isn’t always easy to shed the “shoulds” and express yourself wholeheartedly. Your host, Sara Gillis, and her guests drop-kick the tired ol’ strategies that everyone else is using and empower you to change the script to what makes you different, so you can show up online in a way that feels like, “Tha ...
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这是一档关注商业与创意交汇地带的 podcast。每期节目,我们会从文字与语言的落脚点出发,深入创造的肌理和创意的流程,学习和精进策略与策划、文案写作、销售、市场营销、品牌建造、设计与沟通、传播与影响力的技术与艺术,和你一起去探索精彩的商业世界。微博:@全栈文案 本播客由 Marcast Media 制作出品,也欢迎你订阅收听 Marcast 旗下的其他播客节目。你可以通过以下方式找到我们: - 微博:@Marcast - 公众号:Marcast - 小红书:@Marcast新播客 - 听友群请添加微信:hellomarcast - 商务合作邮箱:hello@marcastmedia.com
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Welcome to Copywriter Confessions, where you hear the truth about one of the most misunderstood professions. I'm your host, Janet Alexander, a professional copywriter with over a decade of experience working with F500s and startups. On each episode, we delve into uncensored stories and lessons from professional copywriters and answer your copywriting career questions. Hear behind-the-scenes stories and insights into proven strategies from successful copywriters. Whether you're a seasoned pro ...
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Let's answer some frequently asked questions about Sales Page Audits: 🍒 How long do I have access to my sales page audit? 🍒 How long is a sales page audit? 🍒 How do I know my sales page audit will align with my brand voice and message? 🍒 How do I know now is the time for a sales page audit? 🍒 What types of offers benefit from a sales page audit? 🍒 …
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The publishing platform Medium’s been around for years. But the company has made a few changes recently that might make you reconsider whether or not you should be writing on Medium. Our guest for the 419th episode of The Copywriter Club Podcast is Thomas Smith. I asked Thomas to share some of the reasons Medium has become a place for readers to fi…
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On today's episode of the Copywriter on Call podcast, content strategist Felly Day shares need-to-know tactics to help photographers repurpose their content. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz ⭐ MEET FELLY DAY: F…
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Using the example of an online health and fitness coach, you'll learn why your sales page copy isn't converting and is actually boring your community. In this episode of Sell Like A Copywriter, you'll learn why your sales page copy isn't converting, how to fix it, and your next steps. Click here to book your Spooky Sales Page Audit if you are a cre…
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I know the whole “sales page audit” thing might sound like a bunch of marketing mumbo jumbo...but it can actually be THE most transformative investment you make this year. In this episode of Sell Like A Copywriter, learn exactly what a sales page audit is, if you need one, and how to get one. Click here to book your Spooky Sales Page Audit if you a…
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If your sales page is loaded with vague phrases, big promises, or fluffy language...You are speaking wayyyyyy over your soulmate clients' heads...and confused people don't buy. In this episode of Sell Like A Copywriter, learn how to fix your sales page confusion in four quick steps. Click here to book your Spooky Sales Page Audit if you are a creat…
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If you would like your lead magnets to perform better and get you more qualified prospects and customers, wouldn’t it make sense to look at the most popular form of engagement in the world for some clues?I’m talking about video games. According to the sports and gaming platform Sportskeeda, last year gaming was a $396 billion industry. Movies, $284…
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The grass isn't always greener on the other side...In this episode, learn where the grass IS greener and how you can continue bringing color to your garden (and business) without comparing your world or business to everyone else's. Click here to apply for DFY copywriting ------------- Are you ready to master simple selling through specific messagin…
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You poured hours into your sales page, and you know your offer is gold. But instead of getting more clients, you're just hearing crickets. Well, the problem isn’t your offer!!! Your sales page messaging is leaving your soulmate clients confused and stagnant instead of running to get their wallets. In this episode of Sell Like A Copywriter, we'll ta…
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If you’re feeling that ugh sensation every time you read through your sales page, and you think, “Why does this feel like a jumbled mess?!”—It’s time to simplify. In this episode of Sell Like A Copywriter, learn how to stop over-complicating your sales page so you can sell more with confidence. Click here to book your Spooky Sales Page Audit if you…
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Welcome back to our fun new series on Sell Like A Copywriter called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God’s Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business -…
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Struggling to infuse your personality through clear and specific messaging? If every time you sit down to sell, you think, "Ugh this is so boring. I wish I could act more like me but I guess I'll use this cringy template because so-and-so said it would work..." this episode is for you. In this episode of Sell Like A Copywriter, learn my 2-step meth…
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You might think more words = more clarity, but too much explanation loses and confuses your audience. In this episode of Sell Like A Copywriter, we'll discuss what over-explaining in your copy and messaging looks like, why it's so common, and how to simplify your messaging for more clarity and sales. Click here to book your Spooky Sales Page Audit …
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Want to write a book? There are plenty of experts who will tell you how. But Allison Fallon has an approach that’s different from all the others—at least, that’s how it felt to be. Allison is the guest for the 418th episode of The Copywriter Club Podcast and when you hear what she shares about the process of writing, I think you’ll agree, she does …
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As a soloprenuer, deciding when and what to outsource can feel challenging. Do you outsource socials? Emails? Onboarding? Graphics? Copywriting? Most of the time, a copywriting audit will serve you and your business MUCH better than outsourcing done-for-you copywriting. In this episode of Sell Like A Copywriter, learn the differences between DFY co…
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Four months ago, I was completely skeptical about AI and how it would ever fit into copywriting. I saw a post on LinkedIn by Brian Halpin, a copywriter working in Jason Parker’s agency. Brian talked about some unbelievable results, nearly one million in sales, that they had gotten with a VSL that was 80% written by AI.I’ve known Jason for more than…
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It's my favorite season - spooky season! Let's get you a quick cash influx so you can buy full-size candy bars and be the favorite neighbor around! In this episode, get 5 spooky season sales prompts with multiple examples so you can sell simpler, in a fun way. Click here to apply for DFY copywriting ------------- Are you ready to master simple sell…
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If you read your sales page and think: "UGH. Well at least that's done..." But you're kinda embarrassed to share it because it doesn't do your offer justice, sound authentically like YOU, and lead to new clients and customers on a consistent basis, your sales page is a dirty little secret rather than a solid marketing asset that gets results. In th…
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In this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand photographer, coach, and photography studio owner Maddie Peschong about how she uses email marketing in her business. She's been a photographer for more than 12 years, and a brand photographer and educator since 2020. Maddie's used email to market her business as a…
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In the 417th episode of The Copywriter Club Podcast, I spoke with case study copywriter Dana Owens… and of course we talked in depth about writing case studies. But as we talked, Dana shared her connection secret for getting plenty of leads for the work she wants to do. It’s a great idea that any copywriter can borrow and use to grow their own busi…
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The term “cult” has become such a loaded word lately.People who aren’t members of certain groups call the groups a cult, and the members of those groups resent and deny it.Yet, are all cults bad?Maybe some are, maybe some aren’t.But on today’s show, Nathan Fraser is going to talk about a special kind of cult that, in his view, is not only GOOD — bu…
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Have you ever felt stuck in a sticky situation...and you don't know what to do next or where to go from here? Me, too. In this episode, learn my favorite journal prompt and practice for getting unstuck and turning no-fun circumstances into enjoyable opportunities! Click here to apply for DFY copywriting ------------- Are you ready to master simple …
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We’re starting a fun new series called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God’s Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business - you are going to freaking ad…
  continue reading
 
On today's episode of the Copywriter on Call podcast, Sara shares insight into the purpose and benefits of a service-specific sales page and how to tell if your photography business needs one. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. ⭐ SUBSCRIBE AN…
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Starting a business is hard. And having enough runway to get off the ground is a big part of whether you succeed or fail. Content creator and author of the Hey, Freelancer newsletter, Blair Sharp, is our guest for the 416th episode of The Copywriter Club Podcast. Blair shares how she made sure she had enough runway to figure things out when she lau…
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Ever wonder how to set yourself, your product, or your business apart?It’s a big puzzle these days.The best general advice I’ve heard is from recent podcast guest Scott Zetlan:“Different is better than better.”It almost sounds silly, but in the super-competitive marketplace, where products live in the real world, it’s not silly at all.It’s actually…
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Over the last couple of months, you've seen me sell and launch Sell Like A Copywriter - The Group Program. In this episode, you'll learn my launch goals, wins, regrets, and changes so you can leave this episode with the confidence and strategy to launch your offer and see it through! Click here to apply for DFY copywriting. ------------- Are you re…
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On today's episode of the Copywriter on Call podcast, Sara chats with Laurel Vines, brand and Showit web designer and Pinterest manager, all about how photographers can use Pinterest to grow their businesses. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words…
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Most writers focus on the writing part of copywriting, which only makes sense as we’re writers. But maybe we should be doing more copythinking before we start to write. Our guest for the 415th episode of The Copywriter Club Podcast is A-List Copywriter David Deutsch. And when it comes to thinking about copy, David has few peers. He talked about str…
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Job one for a copywriter is getting and keeping attention. We always give that our best shot.But there are some situations where you need to do this more intensely, and you don’t want to come across like a screaming insane person yelling loudly just to get attention.So we need to come up with some unusual techniques, to increase the intensity witho…
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Email marketing may not sound like the most exciting thing on your to-do list, but trust me, when you do it right, it’s a game-changer. The key? It’s all about using specific messaging that truly connects with your audience. So, if you’ve ever felt like your emails are just getting lost in the sauce, stick around because I’m about to share some tip…
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In this episode, Sara shares her family's unexpected adventure as a hockey family and what she's learned about business through her experience as a hockey mom. From time management and organization to the importance of practice, investing in your skills, and perseverance, this episode shares how sports can teach us all about owning a business. Head…
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Standing out as a content writer when you offer the same services as every other content writer is hard. We’re talking blog posts, case studies, white papers… But if you’re willing to go beyond the expected and find deeper problems your clients have, you can carve out a very different kind of business. For the 414th episode of The Copywriter Club P…
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Today we’re going to talk about two words that can change your writing forever. Not just your copywriting, but especially your copywriting.One word is a first-grade word and the second word is a fourth-grade word, according to people who seem to know about those things.The words are “but” – with one ‘t’ – and “therefore.” Why are these words so imp…
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Every single second of Sell Like A Copywriter - The Group Program is intentional. The live calls, copywriting classes, messaging feedback, audits, reminders, and Telegram group access all have SPECIFIC reasons they are included. In this episode of Sell Like A Copywriter, learn the logistics within this program and the WHY intentionality behind them…
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If you’ve ever felt overwhelmed by the idea of setting up a sales funnel or wondered if a sales funnel strategy is really necessary for your business, this is for you. You’ll learn what a sales funnel really is, what to avoid, and how to create a sales funnel strategy that feels good and converts so you can leave this episode with a simple sales fu…
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You can't out-message a bad mindset...and a good mindset can't out-sell your message. If you an online business owner wanting to sign more clients and make more money, learn why your messaging matters more than your mindset. In this episode of Sell Like A Copywriter, hear my unpopular opinion riff on why your messaging matters more than your mindse…
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Reya enrolled in 1:1 access inside Sell Like A Copywriter earlier this year, 2024, and actually brought in her team to learn how to master simple selling through specific messaging. In this episode, you’re going to hear how Reya used Sell Like A Copywriter to completely transform and simplify her email marketing strategy and email copywriting proce…
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If you're thinking any of the thoughts in this episode...they're the exact reason you aren't making more money, signing more clients, seeing more results, or helping more people. Clock these thoughts and plug the reframes. In this episode of Sell Like A Copywriter, you'll learn 8 thoughts your ego is using to justify not moving BIGGER. Are you read…
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On this episode, photographer Natasha Sewell, who's based in Washington, D.C., shares her experience working with What Sara Said on retainer. Each month, Sara creates blog content, marketing emails, and other copywriting projects to save Natasha time and help her serve her clients more effectively. ⭐ MEET NATASHA, OWNER OF NPS PHOTOGRAPHY (https://…
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When Christina came to me in 2022, she wanted a sales page and email campaign for her number one offer at the time - a niche course for her community. She was tired of spending hours creating content and feeling like sales were slowly trickling in — when she KNEW her offer was a no-brainer for her dream clients. The problem? Messaging that helped p…
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There are really only two reasons no one's buying your offer. Learn why no one's buying your offer (and how to rapidly change this) in this episode of Sell Like A Copywriter. You'll leave this episode ready to sign more clients, sell your offer, and make more money with fast action skills to get people to buy your offer today. Are you ready to mast…
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Standing out and getting noticed is hard in a world with more than a million people calling themselves copywriters and content writers. Posting on social media, writing for LinkedIn, or even creating content for Google or Pinterest—all of those things work. But who wouldn’t love to be featured in the Wall Street Journal or Business Insider? You get…
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If you are a creative online business and you want to sell more offers, sign more clients, and make more money, you have to become your offers' BIGGEST fan. Truly no one should love your offer more than you do. In this episode of Sell Like A Copywriter, learn the importance of becoming your offers' biggest fan and how to move differently to embody …
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