Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak pee ...
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Welcome to the Revenue Rebels podcast, hosted by Alan Zhao, Co-Founder of Warmly.ai. We feature B2B SaaS revenue leaders who have challenged traditional methods to achieve remarkable results. In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, B2B Netflix, video marketing, warm calling, customer led sales, influencer marketing and more. On the show you can expect episodes with those who create demand - mar ...
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B2B Revenue Acceleration: The Podcast for Technology Leaders is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is the podcast for you. Each episode features topics like: chan ...
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B2B Revenue Leadership - CEO, CRO, CMO, VC, Sales and Marketing Startup SaaS
Sales Leadership Marketing Startup SaaS expert - Brian Burns
If you're interested in B2B Revenue Leadership this is the show for you. From the founder of The Brutal Truth about Sales & Selling and The Sales Questions PodCast. This PodCast is Focused on Leadership in the B2B Space to drive revenue by using the most modern and scientific approaches. If you are a CEO, VC, CRO, CMO or want to be one some day this PodCast is for you. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, ...
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The B2B Revenue Executive Experience
Carlos Nouche & Lisa Schnare - Mentors in Revenue optimization and Sales Development
The B2B Revenue Executive Experience is a podcast hosted by Carlos Nouche and Lisa Schnare who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessa ...
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We break down the best sales, growth and marketing strategies and then teach you how we use them to close more deals. From generating more leads to learning how to deal with objections, we cover it all to help you become a master of revenue growth.
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Interviews and insights about driving B2B sales revenue and growing successful sales organizations from sales leaders at the front lines of modern B2B selling.
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With the Essential B2B podcast, you'll learn how to take your sales and marketing skills to the next level. In each episode, host Joe Ducarreaux interviews top sales and marketing experts who share their insights, tips, and strategies for success. Whether you're looking to improve your cold-calling skills, learn how to better use social media for marketing, or close more deals, this podcast is a must-listen. This podcast is brought to you by Lead Forensics, #1 in B2B website visitor identifi ...
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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
SharpSpring by Constant Contact
Jumpstart your revenue marketing strategies with these interviews from B2B and ecommerce marketers and thought leaders at the very forefront digital marketing knowledge. Learn practical, tactical tips you can use RIGHT NOW to improve your marketing, branding, sales, and advertising campaigns or shift your overall strategy.
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RV201 - B2B Marketing Evolution | Scaleup Valley Podcast
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Chris joined Mike Dias on the Scaleup Valley podcast to explore his career journey and the founding of Refine Labs and Passetto. He begins by discussing his early work in B2B companies, where he noticed a disconnect between market trends and traditional go-to-market strategies. His pivot to marketing in 2016 paved the way for the creation of Refine…
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How to Transition out of Founder-Led Sales - Alex Newmann, CEO & Founder of Newmann Consulting Group
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Alex Newmann (Founder & CEO of Newmann Consulting Group) is an expert at helping founders of B2B companies (either bootstrapped or Series A funded) transition out of founder-led sales, make their first sales hires and build a scalable, repeatable sales process. In this episode, he sits down with Alan Zhao to help change the way you think about maki…
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Episode 327: Building and Scaling a SaaS Powerhouse with Benjamin Johnson
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With the rise of cloud computing and the increasing demand for software solutions, SaaS has emerged as a dominant model for delivering software applications to customers. However, with intense competition and rapidly changing customer needs, SaaS companies must adopt effective strategies that will enable them to not only survive but thrive in the l…
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#262: Selling When The Market Is Down? Here’s Paul Reilly’s Blueprint To Not Just Survive But Thrive.
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In this episode, Luigi is joined by Paul Reilly to dissect the traits needed to be a prospecting great in both boom times and turbulent times. Join them as they cover: 💙 Their ongoing passion for selling this deep into their careers. 🎮 Two things you can do to take back control of your pipeline in a turbulent marketplace. 💁 Doubling down on serving…
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Ever wondered how integrating inbound and outbound strategies could revolutionize your sales approach? In this episode of B2B Revenue Acceleration, host Catarina Hoch is joined by Alex Olley, Co-Founder and Chief Revenue Officer at Reachdesk, to explore the transformative power of moving to an Allbound motion. Alex kicks off the discussion by defin…
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RV200 - Strategic Revenue Growth and GTM Efficiency | Go To Market Live Episode 24
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Thank you all so much for listening to B2B Revenue Vitals as we hit our 200th episode!! In this week’s live event, Chris explores the intersection of marketing, finance, and sales, emphasizing the importance of a cohesive go-to-market strategy. Chris kicks off the conversation by emphasizing the critical need for alignment across various functions …
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RV199 - Expert Session: GTM Programs & Marketing ROI
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Chris was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance. Tom emphasizes the importance of narrowing down account fo…
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Chris Walker joins Erik Jacobson, CEO at Hatch, to host a full hour AMA on Content Creation. This session dives deep into the nuances of content strategy, focusing on the importance of integrating various content forms—such as podcasts, social media, YouTube, and blogs—into a unified strategy that aligns with business goals. Chris and Eric discuss …
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Episode 326: How to Position Your Company as a Market Leader in M&A with Aron Bohlig
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So many companies start out with the goal of going public and hitting it big. But, unfortunately, for many of them, a successful exit via a merger or purchase is far more likely. We wondered: What are the best strategies to position your company as the go-to-market leader during an M&A process? To help us with this today, we have Aron Bohlig, Manag…
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#261: How To Turn Your First Meetings Into Goldmines of Qualified Opportunities
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💰 Get FREE access to the tactics used by the fastest-growing b2b brands Discovery is not dead. Conversely, running the right first meeting can help power your deal through the entire buying journey. In this episode, Luigi is solo and providing you with a micro masterclass on running the perfect first meeting. Find out his six key steps, why they're…
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RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23
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In this week’s event, Chris talks marketing budgets, unit economics, and go-to-market strategies. Kicking off with a company update from Passetto, Chris shares the exciting news of their expanding team and the positive trend in customer renewals, signaling early success. He emphasizes the importance of unit economics in marketing, debunking the myt…
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RV196 - Maximizing Go-to-Market Strategies for Enhanced Business Growth | Go To Market Live Episode 22
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In this week’s event, Chris shares his recent reflections and insights following a rejuvenating vacation in Italy. He emphasizes the importance of taking breaks to gain new perspectives on business strategies and operations. Through a holistic approach, he discusses everything from achieving marketing efficiency and improving sales win rates to the…
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Episode 325: From 0 to 1: Top Strategies to Scale Up Your Startup with Rags Gupta
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When you do something innovative and extraordinary, you go from 0 to 1. While you might not become the next Apple or Amazon, we decided to gather the top insights to take your business to the next level. So, we asked: What are some of the most effective go-to-market strategies for startups going from early days to scaling up their business? To help…
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#260: How To Create A Targeted Sales Cadence for Higher Conversion Rates
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💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode of "How to Sell," we dive deep into supercharging your sales cadence. We covered how customizing your inbound and outbound campaigns can skyrocket conversions, the critical role AI plays in personalizing communication, and actionable insights to break through th…
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RV195 - LinkedIn Strategy and B2B Trends | Good Content
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Chris joined Peter Conforti on the Good Content series to discuss a range of critical topics in B2B Marketing and SaaS. From dissecting LinkedIn’s algorithms to redefining go-go-market strategies in the current economic environment, Chris brings a wealth of knowledge and practical insights to the table. Chris kicks off the discussion by sharing his…
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Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos
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Revenue growth is a key priority for organizations. Now, let's say you're taking over a revenue team. Where do you start? Or, in other words... How should a new revenue leader inheriting an existing team with predefined goals determine what that revenue engine should look like, from hiring to structure and processes? To help us with this today, we …
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#259: Stuck In a Sales Rut? Install These 5 Dynamic Conversation Techniques For 10x Better Results
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💰 Get FREE access to the tactics used by the fastest-growing b2b brands The evolution of information parity has reshaped the role of the sales professional. Connecting at the right moment, sharing knowledge as peers, and guiding buyers are key tactics to becoming a trusted advisor instead of a seller. In this episode, Luigi is joined by the insight…
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RV194 - Mastering Marketing for Startups | GTM Cheat Code
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Chris joined Josh Wagner and Justin Gray on the Cheat Code podcast to explore transformative marketing strategies and the critical role of customer understanding in today’s business landscape. Chris shares his journey from the early days of his career to becoming a leading figure in B2B marketing, emphasizing the need for qualitative research and t…
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Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter
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Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth. However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics. Therefore, we wanted to find out: What are the top sales strategies for effectively scaling your revenue? To help us with this today, we have Greg Nutt…
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#258: 3 Outbound Strategies That Will Flood Your Pipeline With Qualified Leads (Without Increasing Your Budget)
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💰 Get FREE access to the tactics used by the fastest-growing b2b brands Key Takeaways: 🔍 Macro Mindset in Prospecting: Embrace a broader industry perspective and leverage marketing tactics to enrich your sales prospecting efforts. 💡 Focus on Customer Problems: Prioritize understanding and addressing customer issues over showcasing product knowledge…
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Chris joined Alan Zhao on a live event for Warmly.ai for a discussion on Signal-Based Sales. Chris provides an in-depth exploration of what signal-based selling entails and why it is revolutionizing B2B go-to-market strategies. He outlines the advantages of using first party and third party signals to optimize sales outreach, detailing how this met…
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THE SECRET TO GETTING REPS TO PRACTICE AND IMPROVE THEIR SALES SKILLS
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Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR …
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174: The Science Behind Successful Sales Calls
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What if the key to boosting your sales success lies not in what you say, but in how you say it? In this episode of B2B Revenue Acceleration, host Aurelien Mottier sits down with Bitty Balducci, Assistant Professor of Marketing at Washington State University, to delve into the science behind successful sales calls. Drawing from her recent study that…
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#257: Our Secret Formula for Making Skeptical Prospects Trust You (Even if they’re cold leads)
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💰 Get FREE access to the tactics used by the fastest-growing b2b brands Key Takeaways: 1. Personalization Techniques that Build Immediate Trust: Learn how to personalize your approach to each cold lead, creating a tailored experience that resonates with their unique pain points and needs, ultimately transforming skepticism into trust. 2. Proven Psy…
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RV192 - Marketing Budget Myths & Data Insights | Go To Market Live Episode 21
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In this week’s event, Chris discusses the recently released 2024 Gartner CMO Survey and its implications for marketing budgets, strategies, and benchmarks within the B2B space. Chris provides his critical perspective on the validity and applicability of this benchmark data for different company sizes and industries. He stresses the importance of in…
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Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin
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Have you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and productive. The question is: How do you launch a successful startup, target the perfect niche market, and navigate the complexities of remote work without losing the human touch? To help us with this tod…
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Building High Conversion B2B Landing Pages - Sahil Patel, CEO of Spiralyze
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Today’s episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services. The point of a great landing page is to lead your potential clients to take action on your offer - whether it’s a demo, a strategy call or a free trial. Sahil mentions that while lead gen…
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RV191 - Expert Session: Marketing in Competitive Categories
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46:14
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Chris was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. They discuss Kyle's rich experience in…
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RV190 - Q2 Wrap-Up & Strategic Budgeting | Go To Market Live Episode 20
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In this week’s event, Chris discusses crucial aspects of a B2B marketing strategy, planning for fiscal years, and the importance of reevaluating business approaches mid-year to ensure targets are met. As Q2 comes to a close, Chris shares his thoughts on navigating the planning process for the rest of 2024, emphasizing the potential shift in investm…
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Episode 321: Mastering the Art of Cold Calling with Jason Bay
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Sales is hard right now. Sales cycles have lengthened by 40% since 2020. Fewer reps are achieving their quota in tech. So the question is: What are some strategies to help you stand out from the crowd? To give us some insight into this question, we have Jason Bay, Founder and CEO of Outbound Squad, who aims to improve the skills of world-class sale…
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#256: Boost Your Sales Pipeline with These 5 Powerful Strength's You're Ignoring
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💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, Rachel Fox delves into cost-effective sales strategies tailored for startups operating on tight budgets. She shares a range of successful techniques that have aided her in generating more leads and boosting her conversion rates. Key Takeaways: - Cold calling is…
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Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand
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Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…
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RV189 - Why Organic Social Media Content Needs to be Your #1 Priority
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Get ready to dive deep into the intricacies of building a content engine for dark social. Chris Walker joins Erik Jacobson, CEO at Hatch, to unpack the essentials of creating compelling and sustainable content that powers your marketing strategy. Chris shares actionable insights on leveraging dark social, unique content strategies, and overcoming t…
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WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao
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In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…
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RV188 - Marketing with a Growth Mindset | Product Market Fit Show
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Chris joined Pablo on the Product Market Fit show, to talk about scaling growth with the right mindset in marketing. Chris discusses his journey from product manager to founder and CEO of Refine Labs, and now his new venture, Passetto. The conversation provides valuable insights into the zero to one phase of startups, the challenges of scaling a bu…
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Episode 320: From Ground Zero to Sales Hero with John Westman
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Winning in sales today requires more than persuasive skills and product knowledge to succeed. Experienced businesses have learned this the hard way. But what if you're just at the beginning of your sales journey? If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first cult…
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#255: Smart Selling: Leveraging Data and Insight in Business Development
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💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Modern sales and marketing methods 2. Crafting problem-focused messages 3. Effective communication channels Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast H…
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RV187 - Market Trend Deep Dive | Go To Market Live Episode 19
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In this week’s event, Chris discusses recent market developments, particularly focusing on Salesforce's Q1 earnings report, and their implications for the B2B tech landscape. He analyzes Salesforce’s unexpected revenue miss and its impact on the SaaS market, providing invaluable insights for go-to-market leaders and individual contributors alike. C…
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Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar
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Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…
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Chris Joined Omri Hurwitz to talk about the evolution of his experiences in B2B Marketing. Their conversation goes into the shifts in B2B marketing over the past five years, from lead generation to holistic demand generation, and how Chris's insights have impacted the industry. The past twelve months have brought significant changes in how B2B tech…
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RV185 - Optimizing B2B Go-to-Market Strategies
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Chris Joined Artem Gladkikh, CEO of Signum.Ai, to talk through Chris's career and ideas on go-to-market strategies and AI’s impact on marketing. They give tips for B2B companies on improving marketing and making better decisions with data. Chris discusses why B2B companies should adapt to current customer online behavior and engagement. He talks ab…
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Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes
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Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome. To thrive, you need to develop a strong emotional muscle. The question is: How does emotional fitness relate to our performance under pressure and our long-term resilience in sales? To help us with this today, we have Ben Drakes, Founder…
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