))
Join de Novo CEO Jen Neumann and Account Manager / Innovation & Education Lead Ryan Shenefelt as they talk about all things marketing: insights on new trends, innovative ideas, and marketing tools you can use in your day-to-day life. And whatever else they deem relevant. This isn’t just another marketing podcast; it’s your dose of inspiration and strategy rolled into one.
…
continue reading
Join us for our final Think Fresh episode of the season as we chat with Lori Boren, Assistant City Administrator of Mt Vernon, about the power of effective City Communications. From transforming websites into vibrant hubs to streamlining requests with a CRM, we’ve got insights you won’t want to miss! We’ll be back in 2025 with more fresh ideas. Sta…
…
continue reading
In this episode, we welcome Jill Mast, de Novo’s VP, Director of Client Services and former Pancheros commercial extra, to chat S&M (Sales & Marketing!) and how both departments can—and should—align for your business’ success. Speaking of things that are aligned, we also touch on pop culture trends and when/if you should leverage them in your marke…
…
continue reading
In this episode, we tackle all things messaging, from how to craft compelling stories and helpful copywriting structure tips to AI’s true value in creative development. We also cover a campaign from Dramamine that gave a boost to barf bags. The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, o…
…
continue reading
1
Leveraging Location to Enhance Your Marketing
38:01
38:01
Play later
Play later
Lists
Like
Liked
38:01
In this episode, Ryan Shenefelt is joined by our expert digital strategists, Ally Machala and Julian Klepach, to reveal the potential of location analytics. Discover how tools like Placer.ai can harness the power of location intelligence to help you leverage area data to effectively target advertising, understand your audience base, and gain a comp…
…
continue reading
We translate the language of AI on our third episode of Think Fresh with our first guest, Kathleen Perley. Kathleen is an entrepreneur, Fulbright scholar, and all-around AI oracle. We discuss the AI aspects everyone needs to know to leverage it to its best potential–from use cases and structuring effective policies to new tools and budding innovati…
…
continue reading
1
Dollars and Sense: Getting Real About Websites
40:29
40:29
Play later
Play later
Lists
Like
Liked
40:29
It’s time to get real about websites. In our second episode, we break down everything from cost and content to functionality and accessibility. We also uncover discoveries from a recent digital conference, analyze a perspective-changing ad, and give our take on the state of TikTok. The conversation doesn't end here! Find us on Facebook, Instagram a…
…
continue reading
1
The Unicorn Hunters: Your Guide to Fractional Marketing
29:13
29:13
Play later
Play later
Lists
Like
Liked
29:13
On our first episode, we cover some common terms from our de Novo glossary, talk about the power of leveraging a fractional marketing team, break down some ads from the big game, and provide a path to help you find your creative unicorn. For more information about fractional marketing, check out our blog: Do you need another employee, or do you nee…
…
continue reading
Welcome to Think Fresh, a new podcast produced by de Novo Marketing's Collective Creative. Join Jen and Ryan as they talk about all things marketing: insights on new trends, innovative ideas, and marketing tools you can use in your day-to-day life. And whatever else they deem relevant. Coming Soon!By de Novo Marketing
…
continue reading
