In The Ring is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman of SUMO Heavy. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.
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Christina Blake from SEER Interactive is In the Ring with SUMO Heavy
14:59
14:59
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This week's guest is Christina Blake. Christina is the Innovation Lead at SEER Interactive focusing on bringing big data and fast insights to team members and clients of SEER by overseeing the development of new analysis tools, applications and other products. She brings years of experience as a strategist and leads in-house marketing efforts for b…
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Liat Karpel Gurwicz from Wix is In the Ring with SUMO Heavy
19:50
19:50
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19:50
Today on the show we have Liat Karpel Gurwicz from Wix. Liat leads growth and strategic marketing for the Wix eCommerce platform which powers more than 700,000 online stores worldwide. In 2020, Wix sellers surpassed $5.4 billion in online transactions with 140% year of the growth in sales transactions, and 114% year of growth in overall sales reven…
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Adam Rose from eCommerce Placement is In the Ring with SUMO Heavy
26:40
26:40
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26:40
Today on the show we have Adam Rose, Founder & Chief Talent Officer at eCommerce Placement. Adam has recruited in-house for companies such as Morgan Stanley, Goldman Sachs, AIG, and Pfizer. As the sole Recruiting Manager for Borderfree, a leading global eCommerce and international shipping startup, Adam scaled the business from 40 to 300 employees …
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Kai Davis from Double Your Ecommerce with SEO is In The Ring with SUMO Heavy
29:29
29:29
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29:29
Today on In the Ring we have Kai Davis. Kai runs Double Your eCommerce with SEO and provides growth and SEO consulting for Shopify merchants. He also writes about marketing growth and lead generation Lead Generation for service professionals daily at KaiDavis.com. Show Takeaways: Why the discovery phase is so important when starting with a potentia…
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Jordan West of Mindful Marketing is In the Ring with SUMO Heavy
26:33
26:33
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26:33
Today on the show we have an interview with Jordan West, CEO of Mindful Marketing. As a multi-brand owner and marketer with his own agency, Jordan shares insights with SUMO Heavy Co-founder and CEO, Bart Mroz on scaling his online audience: Lessons learned in the restaurant industry Running gated eCommerce campaigns via SMS and VIP lists How brands…
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Steve Dennis, author of Remarkable Retail: How to Win and Keep Customers in the Age of Disruption is In the Ring with SUMO Heavy
33:52
33:52
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33:52
Today on In the Ring we have Steve Dennis, a strategic advisor and keynote speaker on retail innovation. Steven is also podcast host and the best-selling author of Remarkable Retail: How to Win and Keep Customers in the Age of Disruption. He has been named a top global retail influencer by multiple organizations and his thoughts on the future of sh…
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Rachel Jacobs of eCommerce Partnerships is In the Ring with SUMO Heavy
35:09
35:09
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35:09
Today on In The Ring we have Rachel Jacobs, founder of eCommerce Partnerships. Rachel was Previously the COO of a leading Shopify Plus agency, in London Her new focus at Ecommerce Partnerships is on the four corners of every ecommerce agency: Positioning, Acquisition, Delivery and Retention. She helps ecommerce agencies move away from being depende…
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Ben Marks, Director Global Market Development at Shopware is In the Ring with SUMO Heavy
46:28
46:28
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A conversation with Ben Marks, Director Global Market Development at Shopware and Bart Mroz, Co-founder/CEO of SUMO Heavy. Recorded in March, 2021. Talking points: - Ben's Magento background - It’s about the merchant’s needs, not the platform - When platforms fight for usage: we don’t care about the platform, we care about what fits the merchant be…
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Melissa Curra from SUMO Heavy – The Benefit of Roadmaps During Discovery
20:14
20:14
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This is Part 6 of our six-part series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. This week, we discuss: The Benefits of …
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Melissa Curra from SUMO Heavy – Why All Discoveries Are Not Created Equal
20:15
20:15
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20:15
This is Part 5 of our series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. This week, we discuss why all discoveries are no…
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Melissa Curra from SUMO Heavy – Knowledge and Tech Review During Discovery
14:50
14:50
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This is Part 4 of our series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. This week, we discuss Knowledge and Tech Review …
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Melissa Curra from SUMO Heavy – The Cost of Discovery: An Explanation of Value
22:55
22:55
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22:55
This is Part 3 of our series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. In this episode Melissa explains the how agencie…
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Melissa Curra from SUMO Heavy: Why Does Discovery Take So Long?
17:06
17:06
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17:06
This is Part 2 of our series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. In this episode Melissa explains the true value …
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Melissa Curra from SUMO Heavy on The Importance of Discovery
22:05
22:05
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22:05
Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. On the show this week we have Melissa Curra, Director of Strategy at SUMO Heavy. Over the next few episodes, we’ll be sitting down with Melissa to break down the whole discovery thing - from…
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George Hartley, CEO and Co-founder of SmartrMail is 'In the Ring' with SUMO Heavy
31:29
31:29
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George Hartley is the CEO and Co-founder of SmartrMail. SmartrMail is an automation tool that helps stores send better email marketing by using machine learning to personalize their emails. SmartrMail helped its clients generate $140 million in sales last year through better email. George shares with us how he founded SmartrMail by solving a proble…
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Jesse Kaufman, CEO of Shippping Tree is 'In the Ring' with SUMO Heavy
30:00
30:00
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30:00
Jesse Kaufman is CEO and founder of ShippingTree, a provider of cloud-based logistics and e-commerce fulfillment services for consumer product companies around the world. By streamlining vital operations of global supply chain service providers and seamlessly integrating with online shopping carts, ShippingTree is truly the one-stop-shop for e-comm…
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Chelsea Craig, Founder of Rhino Reviews is 'In the Ring' with SUMO Heavy
23:31
23:31
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23:31
Today's episode features Chelsea Craig, Founder of Rhino Reviews. Rhino Reviews was launched in 2018 with the goal of supporting small businesses in the digital space. Rhino Reviews has had the opportunity to work with over 80 businesses in all industries, including luxury construction, digital, energy, property management, healthcare, retail, hosp…
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Josh Walter, Co-founder/CEO of BrandJump is 'In the Ring' with SUMO Heavy
42:48
42:48
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42:48
Today on the show we have Josh Walter, the CEO and Co-founder of BrandJump. Launched in 2011, over the last 9 years BrandJump has become the leading ecommerce sales and marketing firm in the home furnishings industry. Josh was also just recently recognized by Home Furnishings Business magazine, one of the leading publications in the home furnishing…
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Discussing Magento One EOL with SUMO Heavy Co-Founder/CTO Bob Brodie
43:26
43:26
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In this week’s episode, our guest is SUMO Heavy Co-founder and CTO Bob Brodie who helps us breakdown the Magento One ‘End of Life’, which is scheduled for June 30, 2020. - What does this mean for merchants who decide to stay on the platform? - What are your options? - What are the security concerns? - What are the costs/ benefits of staying on Mage…
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Omnichannel eCommerce Marketing with Rytis Lauris of Omnisend
47:41
47:41
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Rytis Lauris is a co-founder and CEO of Omnisend, the powerful marketing automation platform that's focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within ecommerce community for his insights on omnichannel and the future …
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It’s SUMO Heavy’s 10th Birthday: A Conversation with Co-founders Bart Mroz and Bob Brodie
30:06
30:06
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May 2020 is SUMO Heavy's 10th birthday, so we’ve got a candid conversation with the co-founders – CEO Bart Mroz and CTO Bob Brodie. In their conversation they discuss how they met and the founding of SUMO Heavy, the early days of Magento, how they almost lost it all during that first year, the trial and errors with pricing models, the current eComm…
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Crowdfunding Strategies for eCommerce Merchants with Khierstyn Ross
41:50
41:50
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41:50
In today’s episode, we have a conversation with Khierstyn Ross. Khierstyn Ross is a product launch expert that specializes in Kickstarter & Shopify launches for physical products. In 2015, she began this journey when her first launch failed terribly. After relaunching, she went from a $16,710 failure to a $592,742 success story. Since then she's ra…
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Live 'Office Hours' with SUMO Heavy Co-founder and CEO Bart Mroz and Taylor Holiday, Managing Partner of Common Thread
28:20
28:20
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28:20
Today’s episode is a rebroadcast of our Livestream conversation with SUMO Heavy Co-founder and CEO Bart Mroz, and his guest Taylor Holiday. Taylor is a former athlete and now managing partner at Common Thread Collective. Common Thread Collective is an Online Sales Agency. Their mission is to help entrepreneurs achieve their dreams by focusing on he…
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Ecommerce Marketing in the COVID-19 Era with Melanie Balke
32:35
32:35
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Melanie is a Marketing Consultant who has worked with global brands such as Mercedes-Benz and Volkswagen. Her focus now lies in digital consulting for start-ups and e-commerce businesses. She has experience in industries such as skincare, home goods, food, beverage, electronics, and more. Melanie has also built the marketing team and strategy for 2…
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Live 'Office Hours' with SUMO Heavy Co-founder and CEO Bart Mroz and Sabir Semerkant of GROWTH by Sabir
1:00:03
1:00:03
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This week’s episode is a replay of our Live 'Office Hours' with SUMO Heavy Co-founder and CEO Bart Mroz and Sabir Semerkant of GROWTH by Sabir. Bart and Sabir talk about how ecommerce merchants are faring and how they can stay relevant in the uncertain COVID-19 environment. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hos…
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Ronny Sage, Founder and CEO of ShoppingGives
30:17
30:17
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Ronny Sage is the Founder and CEO of Shopping Gives. Launched in 2016, Shopping Gives enables retailers to donate a percentage of each purchase to nonprofit that the customer selects during checkout. ShoppingGives exists to create social impact with every purchase, having built a community of retailers and nonprofits that give back to one another t…
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Ashley Merrill, CEO of DTC Sleepwear Company Lunya
49:41
49:41
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As founder of Lunya and Lahgo, Ashley Merrill is reinventing sleepwear for modern women and men, respectively. Both brands share a simple mission: to make people feel confidently comfortable -- at home and within themselves. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman…
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Matthew Parvis, Co-founder of DTC Subscription Brand Fresh Clean Tees
55:37
55:37
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55:37
In today’s episode, we talk with Matthew Parvis. He's the co-founder of Fresh Clean Tees, a direct to consumer brand located in San Diego, California. Matthew takes us through the origin story of the company – how he and his wife had a desire to launch a subscription business and their search which led them to men’s T-shirts and outerwear. He’ll al…
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Fraud Prevention 101: A 'Quick Round' with Pat Maguire of SUMO Heavy
10:04
10:04
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Today's episode is a 'Quick Round': a brief interview with Pat Maguire, Director of Technology at SUMO Heavy. Pat shares some insights on how merchants can keep their online stores safe. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eC…
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Eve Ackerley and Carolyn Horner of Jenzy.com, the Kids Shoe Sizing App
37:37
37:37
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Our guests are Carolyn Horner and Eve Ackerly, the founders of kids' shoe sizing app, Jenzy. [This conversation is a rebroadcast from our podcast 'The Register' from February 2019.] _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommer…
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Bart Mroz and Rick Watson Discuss Marketplaces in 2020
31:18
31:18
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Bart Mroz, CEO/Co-founder of SUMO Heavy and Rick Watson, CEO & Founder of RMW Commerce Consulting, discuss Marketplaces in 2020. This is a recording from February 2020. About Rick Watson: Rick Watson is the CEO and Founder of RMW Commerce Consulting, LLC, a boutique strategic eCommerce consultancy based in New York City. He provides a wide variety …
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Anthony Bucci, Founder of Motorsports Online Retailer RevZilla
56:20
56:20
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We're joined by Anthony Bucci, founder of RevZilla, which sells apparel, gear and parts for two and four-wheeled motorsports. Anthony is here to tell us all about his career and pretty amazing story, from a rocket fueled start to his first business in the early 2000s to his current mix of work and everything in between. We chat about attitude, stra…
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Gertrude Allen, CEO of Fresh Dog Food Startup Pet Plate
47:26
47:26
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Gertrude Allen has two decades of experience growing consumer-facing businesses in the US and Europe and is the CEO of Pet Plate, an early-stage direct-to-consumer brand in the fast growing human-grade pet food category. Gertrude went from investor to CEO of Pet Plate. She'll take us through Pet Plate's journey from idea to market, and give us some…
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Talking Project Management with Melissa Curra of SUMO Heavy
42:42
42:42
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Melissa Curra of SUMO Heavy joins us on the podcast to talk methods, tools, the SUMO Heavy style of project management and client onboarding. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news…
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Jenna Kerner, Co-founder of Harper Wilde, Home of No-Hassle Bra Shopping
48:01
48:01
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48:01
In this episode, we interview Jenna Kerner cofounder of Harper Wilde a bra brand that "takes the B.S. out of bra shopping" with benefits like free home try-ons. Harper Wilde was born online in 2017, the brainchild of Jenna Kerner and Jane Fisher, two friends from business school. Jenna takes us through the Harper Wilde origin story and the challeng…
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Premiere Episode: Introduction and Interview with Bart Mroz
33:43
33:43
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On this premiere episode of 'In The Ring' we meet the hosts and talk about our plans for the podcast, then in the second half, John and Bart discuss the state of eCommerce business and what challenges eCommerce consulting firms and retailers face in the upcoming year. About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John …
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