Welcome to the The Aaron LeBauer Show. This is the #1 show for passionate physical therapy and healthcare entrepreneurs looking to level up their income and impact in the world. If that's you, you're in the right place. Sit back, chill out and let’s get into the show.
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8 Steps to Go from Insurance to Cash Practice
36:24
36:24
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36:24
Today, I want to give you eight steps to transition your in-network physical therapy practice to a csh-based practice. These tips are good for anyone looking to transition completely to out-of-network as well as just adding more cash pay clients. We talk about: -changing reimbursement rates -the problem with APFT -hybrid versus full cash-based -sta…
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The simple script to add $5K per month to your physical therapy practice
24:53
24:53
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24:53
Today, I want to give you a simple script that will add $5,000 per month to your physical therapy practice. I will also share the five milestone to launch your cash-based physical therapy practice. We talk about: -brand marketing versus direct response marketing -10 year anniversary of CashPT Blueprint -5 milestones of your business -get 5 new pati…
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Our idea of what is expensive or what's affordable has been skewed by insurance companies. Starting a physical therapy practice or business is not expensive. It's not expensive if your goal is to help thousands or millions of people and you know what's possible. It's been skewed by the fact that insurance companies are only going to pay $30 no matt…
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Everything I Know About Business I Learned Racing Bicycles
52:15
52:15
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52:15
Maybe you don’t know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn’t get from anything else. And I wanted to win. Everything I know about business I learned racing bicycle…
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Today I want to talk to you about the five best marketing strategies you should be using. Now that we are half way through 2024, you probably are looking for ways to get more patients in the door. You can take these strategies and use them right away! We talk about: -finding the right focus -having a roadmap -AI chat bots -CashPT revenue Injector -…
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The Freedom Bottleneck and how to overcome it
28:37
28:37
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28:37
Today I want to talk to you about freedom in your business, how to overcome the freedom bottleneck, and how to get more freedom so you can live the life you want! To get more freedom, you need to scale your business. That can mean many different things, so tune in and learn! We talk about: -stop trading time for money -one-to-many programs -freedom…
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Tracking the Bottlenecks in Your Business with Derek Nielsen
51:24
51:24
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51:24
Today I speak with Dr. Derek Nielsen, a conversion specialist and the inventor of the scorecard system, a custom-built interactive dashboard that identifies your next business breakthrough for you. The scorecard system not only shows you where to focus your time and attention but also gives you key metrics on your staff, which improves their accoun…
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Today I answer the most asked questions from physical therapists and occupational therapist about running a successful cash practice. Some of the questions are about how to start a cash practice. And some of the questions are from business owners who have had their practices for years. I wanted to share these answers to help as many people as possi…
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Today I talk about three sales secrets that will help you sign more cash-pay patients for your physical therapy practice. We talk about: -getting more patients in the door -bulletproof enrollment system -application funnel -irresistible offer -getting too busy -locating the bottleneck Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBa…
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Today I talk about how your problems as a business owner and a physical therapist are not unique. This is why the group coaching model is so powerful. It allows you to accelerate so much faster. We talk about: -getting bigger problems -problems are common -benefits of group coaching -hitting a brick wall -universal business truths -how you handle y…
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Today I talk about the traits that determine success as a business owner and physical therapist. We talk about: -be quick to ask for help -be quick to take action -be quick to share -be willing to make mistakes -take personal responsibility -love the work -be driven -invest in the future Connect with Aaron: Facebook: https://www.facebook.com/AaronL…
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Touch: the most powerful technique in physical therapy
17:50
17:50
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17:50
Today I talk about the the most powerful technique in physical therapy, touch! This is the number one thing most physical therapist get wrong. But this is how you make sure patients know that you are the right person to see for their problem. Cash practices are better than in-network clinics because you can take time to find the problem. We talk ab…
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Building your Network to Serve Patients with Dr. Michael Murphy
48:37
48:37
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48:37
Today I speak with Dr. Michael Murphy, a cash based Orthopedic PT working with active individuals ranging from the wellness warrior to the professional athlete. He is the owner of Divergent Rehab & Wellness, co-Owner of Revolution Bike Fitting, where the perfect blend of expertise in human anatomy, biomechanics and cycling dynamics converge to enha…
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Success is the Journey Not the Destination
29:25
29:25
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29:25
Today I’m going to talk about finding success in the journey. I’ll also talk about what it means to be a business owner and how to handle the hard days. We talk about: -loving the process, not the results -how much do you need to start? -underestimating the work -confidence in sales -stacking wins -ride the waves Connect with Aaron: Facebook: https…
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Today I’m going to share my five step social media content strategy. I’ll tell you how to figure out what to post so that your voice on social media is aligned with your actual voice! One of the most common questions I get from my clients is what to do when you get busy with creating content. Creating content for social media doesn’t have to be com…
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1) Talking about money 2) Sales 3) Email marketing 4) doing the work – being responsible for your own success 5) commitment 6) Tech 7) The APTA 8) belief in yourself 9) sharing your dreams 10) sharing your lessons 11) Asking for help 12) feeling like an imposter 13) when you’re feeling sold to 14) paying for help – physical therapy or coaching Peop…
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Here are ten lessons I've learned from being in business for over 25 years. Learn from the mistakes I've made! Stay the course. You only lose when you quit. Service first. Do right by your patients and the money will come. Partnerships are tough. Ride the wave. Set impossible goals. Embrace the mistakes and lessons.…
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Big Lessons from Scaling a Cash Practice with Dr. Owen Johnston
50:05
50:05
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50:05
Today, I speak with Dr. Owen Johnston, founder of Advanced Physical Therapy & Wellness, about scaling his cash practice. They specialize in group fitness and giving hope to the hopeless. Owen talks about being a Go Giver instead of a Go Getter and how that mindset has informed his entire outlook on business. He shares how they grew their practice t…
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Secrets to Creating Passive Income as a PT
31:02
31:02
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31:02
Passive income isn’t work-free. This is working once and continuing to earn income on that effort. Here are the 8 secrets to making passive income as a physical therapist. 1) Give Results in Advance -Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then y…
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Homeschool Mom and Physical Therapist- Dr. Sarah Martinez
46:44
46:44
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46:44
Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" …
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The Comeback is Always Greater than the Setback with Joey Seyforth
57:38
57:38
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57:38
Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists ne…
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Launching Online as a New Grad PT with Dr. Maria Wisman The Cheer Doctor
47:21
47:21
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47:21
Today, I speak with Dr. Maria Wisman, a physical therapist based out of Westerville, Ohio. She is the founder of The Cheer Doctor where they help cheerleaders and cheer teams go from good to great through physical therapy and strength training resources. She also has a membership group online for cheerleaders and cheer teams who need strength and c…
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Documenting Your Day to Fill Your Practice with Dr. Odell Miller
48:29
48:29
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48:29
Today, I speak with Dr. Odell Miller, owner of Off the Bench Physical Therapy & Sports Performance, located in Kalamazoo, Michigan. Odell shares his journey from the NFL to physical therapy school, and what motivates him to strive to do everything to the highest level. Being an elite athlete, Odell takes the lessons he learned from sports to his pr…
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Today, I’m going to share 7 steps to hiring your perfect employee. This is one of the most common topics we talk about in the CashPT Platinum Mastermind because hiring is vital to your business. As I always say, “Hire slow, fire fast.” This conversation focuses mainly around hiring physical therapists for your practice, but the same principles can …
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Today, I’m going to share some of the changes and milestones in my business over the past few months. I know some people won’t be happy to hear this, because they think it isn’t possible for them. But really, it’s possible for anyone. So many of our mastermind members are hitting milestone months!By Aaron LeBauer
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Living Life by Design with Dr. Jess Jenney
33:51
33:51
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33:51
Today, I sit down with a returning guest of the podcast, Dr. Jess Jenney from WanderlustPTs. She’s also a long-time member of the CashPT Platinum Mastermind and my friend! Jess shares a little bit about her story and her path to building a multi 6-figure business. In addition to living her life by design, Jess helps other PTs design their ideal wor…
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If you don’t know where you want to go, you’ll never get there. About a year ago at one of our Platinum Mastermind retreats, we spent about two hours talking about goal setting and creating a vision for your life. We even created vision boards to help us keep track of our targets. Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer …
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When someone cancels an appointment in your clinic, assume they just had a scheduling conflict. Don’t go into it thinking they are having buyer’s remorse. When someone no shows, don’t take it personally. Things like this happen to the best of us. Try to put yourself in the other person’s shoes. Try to look at it from their perspective. Before you r…
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Lead by example - Lead from the front Read books on leadership Be around leaders Do what you say Making decisions quickly Show up Team must buy into your mission They need to have their own mission and it must align with yours Give them opportunity & delegate responsibilities Don’t ask for permission ask for forgiveness. Give them Rope Don’t be a m…
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Gain Leverage for your Physical Therapy Practice
32:26
32:26
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32:26
The short answer is having “leverage” means I’m able to use my time to magnify my income and results as well as others income and results. If I have software and team members that save me time and generate more income and results than I can in my own, I have leverage. Stop trading Time for Money with the leverage you build. Most people are stuck he…
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Here are the thirteen most common excuses I hear for not starting a business. But let’s talk about the real reasons why people don’t want to start a business. I need to save money I need to graduate I need 5 years of experience I need to have a baby I am getting married I need to get certified I need to wait quit my job My town is too small I don’t…
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What to Do When a Team Member Leaves: 30 Days Notice Guide
48:47
48:47
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48:47
Here's what happened. Thirty days ago at our weekly meeting, Kaitlin gave me her 30 days notice. I wasn’t planning to deal with this. I went for a walk and called two friends who are business owners to get their advice. They asked me what was the desired perfect state of my business. I had to decided what I wanted my business to look like. TIME STA…
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As we come into the New Year, I want to share a reflection exercise I learned from my coach, Taki Moore. For me 2023, was a whirlwind, with a lot of change and adjustments, both in my business and personal life. There are four questions, and I’ll share my answers with you. But what I would love is to hear what yours are. Here are the Four Reflectio…
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[PART 2] Grow a cash practice from $0 - $5K in just 30 days
1:08:47
1:08:47
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6) Sales Script - don’t sell “physical therapy” Here's the sales script to close people without you feeling salesy 7) Work backwards from goal - how many people per week -Do this with all our new members who are just getting started -$5,000/month is 3 patients at $2K POC, 4 patients at $1,500 -TBD to Eval rate should be 60-80% -5 TBD’s should get y…
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[PART 1] Grow a cash practice from $0 - $5K in just 30 days
32:49
32:49
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32:49
I’m going to give you everything I can in the time that we’ve got. My goal is to help you get to $5k/month in the fastest time possible so you can join our Platinum Mastermind, quick your job and go all in on scaling your business. Follow this exact video - if you want to know more, let’s get on a strategy call. 1) The CashPT Runway - 5 things you …
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Do dope shit. Athletes have what it takes to be successful. The power of community and Masterminding - High performing team starts before building the team. My coach isn’t the smartest person in the room. It’s the people around you who are going to lift you up. Ultimately, It’s up to you to do the work “If it’s hard, it’s because you chose to make …
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I turned 50 years old this week! Honestly, I woke up feeling the same. Age is just a number Five years ago I set out to hit an “impossible goal” for my body and fitness. I wanted to pass the strong first kettlebell certification. The goal was to do 100 24 kilogram snatches in 5 minutes by the time I was 50. 5 things i’ve learned Have fun People are…
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Freedom Formula = (Dream + Business)/Team Problem: You've built yourself a JOB When you go out of town for vacation or con-ed, you're taking days off and losing revenue while also spending money so it's like double dipping into your bank account. You're busy and it feels like in order to grow, get more new patients in the door to fill someone else'…
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Business is hard, I was there, I get it. Choose your hard work hard for someone else’s dreams or Work hard for your family & your dreams Here's how I did it.... Make a BIG Goal Build a Game Plan Stick to the plan - no matter what Do the Work! Don’t blame anyone else Be on time Get OCD Have high expectations of yourself and others Get fit and strong…
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I was interviewed last week by my business coach Taki Moore for our monthly Black Belt Hot Seat on the strategies that took my coaching business from $35K months to over 1 million per year. I’ve spent 100’s of thousands on business coaching so I can pass along what I learn and test out to my clients for just a fraction of what I’ve invested in my b…
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The Problem with Success $0-$10k/Month problems $100K/month problems Time - problems - your too buys Good Problems The Struggle - Life, business, family Everyone is struggling with something - you just don’t know about it. Success, privilege, health, relationships, belief, confidence, shame, fear, imposter syndrome, Why don’t you want to get on soc…
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3 Key Strategies from Black Belt that really helped grow my business 1) Upgrade how I run my coaching calls and client events 2) Raised Prices 3) Evergreen onboarding and kick off call, delayed Game plan, agree to platinum promise and upgraded welcome sequence - helped with retention 4) Automated emails so there’s always a trickle of prospects 5) w…
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Here’s the problem: You’ve been told you’re stupid for not remembering things. You sat in a room with no windows and told to “just study harder”. You’ve been told you’re not good enough for forgetting your homework. Struggled in school to get straight A’s? But you’re intuitive and great with your hands? ADD how it effects me and how I manage it If …
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7 Steps to Build an audience willing to buy anything
43:40
43:40
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43:40
7 Steps to build an audience willing to buy anything Choose 1 platform TikTok, IG, FB, YouTube Teach and Share what you know Answer FAQ’s Create a Content Database Youtube, FB Group, Discord, Blog, etc Document the journey 5X5 Content Grid List 5 big problems you solve Your Story, Success Story, Famous Person Story, Myth, What, Why, How, Mistakes T…
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9 Steps I took to launch a 6 figure online business
46:21
46:21
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Why you need an online business 1) Answered questions 2) Created a Blog - with FAQ’s - now I would just do Youtube 2.5) Signed with Aweber and built an email list - with lead magnet 3) Released a paid digital download that I knew was the bonus to the course 4) Hired a coach 5) Sold my course 6) Build the course 7) Raised the price 8) Sold course on…
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6 ways to build monthly recurring revenue
31:50
31:50
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Join me today as I talk about how to build monthly recurring revenue and why you shouldn't rely on front end sales. I go over the differences between a high and low value ticket items, and strategies to use both. 6 ways to build monthly recurring revenue Low ticket app Trainerize Low ticket coaching discord/FB Group Low ticket membership Course/Gym…
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You are your brand. People buy from you because they like you and believe in you. That's why your personal brand matters. 6 Steps to get started Buy your name url Rebrand your personal twitter/X, IG, socials as you Start a Facebook brand page Share what you know Tell your story - what’s your hero’s journey? Think luke skywalker Make offers…
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I've always said, you only loose when you quit, so don't quit. Today we're talking about when to call it quits Or when to pivot and keep your focus on what’s working How do you know when to call it quits? It's when you're spending more time and energy on a project than it is giving you back in return or has a potential to give you in the future. La…
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You can solve for the last person but you can’t do it for them You can lead a horse to water but you can’t make him drink There’s no man on a white horse coming to save you. Hurt people hurt people and broken people are broken for a reason. “I don’t fix broken birds.” If you don’t succeed they are going to die in your hands anyway. If you do it’s j…
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Should I go into business with a partner or spouse?
20:23
20:23
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Here some things to consider: 1) Do you both want to fill the same roles? Ie: both treat patients, both do the marketing, both be the visionary? Or Are your strengths and interests complimentary? 2) Should to have a trial period and need an exit strategy if it doesn’t work or feel right. Set expectations, have a “safe” word Should have an operating…
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