Powersports Business Insider podcasts provide the powersports industry with insight and intelligence about trending topics. Content welcomes guests from a wide range of roles within the industry.
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Generational insights to help keep your dealership cruising
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21:05
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Did your dealership ride into the New Year full steam ahead or just roll in on fumes? Either way let’s hit the brakes for a moment! In this podcast we dig into 3 Synchrony consumer studies: Generational Insights In Synch Consumer Monthly Tracker 9th Major Purchase Study These studies provide generational insights, tips and advice to help you steer …
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POWERSPORTS INSIGHTS: 4 trends that can help power your dealership into 2024
25:47
25:47
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25:47
From the highs of consumers clamoring for pre-sale vehicles as manufacturers worked through supply chain issues to the lows of inflation barraging consumers and merchants alike, 2023 was a year to remember. Despite these speed bumps and unexpected turns, powersport dealers who have navigated the challenges of 2023 should be excited to use these les…
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Seasonal Insights: Leveraging positive consumer news as summer winds down
28:46
28:46
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28:46
It’s time to shift gears as the peak summer rush cools down at powersports dealerships. But the changing season brings fresh opportunities to dominate your market. Tune in to this podcast to rev up your post-peak approach, whether you’re brushing up on consumer research, navigating the online customer journey or getting insights from your manufactu…
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Pre-owned Insights: Shift your pre-owned sales into high gear
22:19
22:19
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22:19
A year ago, many powersports dealers were scrambling to provide their customers with pre-owned equipment while manufacturers worked through supply chain issues limiting their ability to provide new vehicles. Today, supply issues have largely normalized, and dealers may find themselves with excess used inventory on their hands. As once-red-hot value…
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Aftermarket Insights: Opportunities to help maximize profits from parts, service and more
21:32
21:32
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Synchrony research reveals that 97% of powersports consumers have purchased aftermarket items in the past 12 months. That’s almost all powersports dealership customers surveyed. As a dealer, you’re well aware that parts and service can generate some of the highest margins in your business. What if earnings could be even higher in these departments?…
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E-commerce Insights: How the pandemic changed the way consumers make major purchases
20:17
20:17
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20:17
Consumers are placing more emphasis on the online portion of the buying process than ever before. This was a key takeaway in Synchrony’s most recent Major Purchase Journey Study, which surveyed more than 3,800 consumers who spent $500 or more on purchases in mid-2021, including power equipment and automotive. Two things are driving permanent change…
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Inflation Insights: Ways your dealership can clean up even when the economy’s a mess
18:27
18:27
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18:27
These days you can’t glance at your phone or flip on your TV without being barraged by news about inflation, market turbulence and consumer anxiety. With high prices expected to continue for the foreseeable future, consumers are increasingly anxious about the economy. As a powersports dealer, you may see all this bad news and be tempted to stress o…
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