Leedr is a digital marketing agency that produces the 10 min marketing podcast. This podcast helps you navigate the confusing world of marketing by giving you bite-sized actionable marketing tools, tips, and strategies to help you with your marketing. Find the show notes at leedr.io website: www.thesweatshop.com.au music: www.bensound.com
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Ep 54 How To Create Impactful Short - Form Video Content
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Ready to master the art of creating impactful short-form video content? Tune in to our latest podcast episode where we unravel the secrets to capturing attention in a digital age. From crafting compelling narratives to optimizing for various platforms, this episode is your guide to creating content that leaves a lasting impression. Listen now and l…
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Ep 53 A Beginner's Guide To Advertising Across Platforms
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Welcome to the ultimate crash course on advertising across platforms! If you've ever felt overwhelmed by the plethora of advertising options available, fear not - we've got you covered. Tune in to dive into the world of cross-platform advertising and learn how to create impactful campaigns that reach your target audience wherever they are. Get read…
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Ep 52 - Why Copywriting Matters Crafting Compelling Ad Copy
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Welcome to our latest podcast episode where we delve into the captivating world of copywriting! Discover why crafting compelling ad copy is the secret sauce to boosting engagement and driving conversions. Join us as we uncover the art and science behind copywriting that will supercharge your marketing efforts. Tune in now to listen to the full epis…
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EP 51 How To Optimise Your Ad Spend With Expert PPC Management
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Welcome to our latest podcast episode where we unleash the secrets to optimizing your ad spend with expert PPC management. Dive into the world of pay-per-click advertising with us as we uncover proven strategies to boost your ROI and maximize your online presence. From targeting the right audience to crafting compelling ad copy, this episode is a t…
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Ep 49 What To Pay Attention To In Digital Campaign Reporting
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Hey there, savvy marketers! Ever feel overwhelmed by the sea of data in your digital campaign reports? Don't fret, we've got you covered. In our latest podcast episode, we break down the crucial elements you need to pay attention to in digital campaign reporting. From insights on performance metrics to optimization strategies, this episode will hel…
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Ep 50 The Role Of Graphic Design In Successful Digital Ad Campaigns
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Introducing our latest podcast episode all about the powerful impact of graphic design in digital ad campaigns! Dive into this insightful discussion to uncover how strategic visuals can captivate your audience and boost your campaign's success. Tune in now and take your marketing game to the next level! Listen to the full episode for all the expert…
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Memes are a fun and engaging way to connect with your audience. They’re relatable, shareable, and can add a touch of humour to your marketing campaigns. Here’s a simple guide on how to create meme ads that work, using tools like Reddit and Canva.Read More - https://www.leedr.io/post/turn-memes-into-marketing-gold…
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Ep 45 Top Tools For Spying On Your Competitors’ Ads
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Today, we're going to talk about a topic that every business owner, marketer, and entrepreneur should be interested in - spying on your competitors' ads. Yes, you heard that right. Knowing what your competitors are up to in the digital advertising space can give you a competitive edge and help you fine-tune your own strategies.Read More - https://w…
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Ep 44 Gen Z Is Breaking The Sales Funnel Here's How To Keep Up!
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In this post, we will dive into the world of digital advertising, specifically focusing on how Gen Z is changing the traditional sales funnel, and how businesses can adapt to keep up. Let’s get started. Read More - https://www.leedr.io/post/gen-z-is-breaking-the-sales-funnel-here-s-how-to-keep-upBy 10 Min Marketing
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Ep 43 Mastering Google Ads For Maximum Conversion A Strategic Guide For Small Businesses
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In this Post, We will dive into mastering Google Ads for maximum conversion, a strategic guide tailored specifically for small businesses. If you're looking to supercharge your digital advertising efforts and drive more conversions, you're in the right place.Read More - https://www.leedr.io/post/mastering-google-ads-for-maximum-conversion-a-strateg…
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Ep 42 The Small Business Guide To Effective Facebook Ads
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Facebook remains a powerhouse platform for advertising, offering unprecedented access to target markets for businesses of all sizes. For small businesses in particular, leveraging Facebook ads can be a game changer, allowing them to compete on the same stage as larger corporations with much larger budgets. This guide provides an in-depth look into …
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Ep 41 How To Avoid Common Pitfalls In Multi - Platform Digital Campaigns
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Managing campaigns across multiple platforms like Facebook, Google, and Instagram can seem like navigating a complex maze. Each platform has its own set of rules, audience behaviors, and analytics. Mistakes in handling these can lead to inefficient spending, diluted messages, and missed opportunities. This blog explores the common challenges busine…
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Ep 40 Best Practices For Budget Allocation In Digital Marketing Campaigns
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Let's start by looking at the importance of budget allocation in digital marketing campaigns. When it comes to running successful digital ad campaigns, how you allocate your budget can greatly impact your results. It's crucial to distribute your budget effectively across different channels and strategies to maximize your return on investment.Read M…
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Ep 39 Crafting Winning Instagram Stories Ads : A Step-by-Step Guide
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Let's dive into today's topic with you all - How to craft winning Instagram Stories Ads. Now, if you've used Instagram, you'll understand the gift that Instagram Stories Ads can be for your business, if done right. So, let's delve into it, following step by step our fail-proof guide.Read More: https://www.leedr.io/post/crafting-winning-instagram-st…
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Ep 38 How To Measure The Success Of Your Digital Marketing Efforts
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Launching campaigns is just the beginning. The real magic happens when you measure their effectiveness. Understanding and optimizing key marketing metrics isn't just helpful; it's essential for securing a strong return on investment (ROI) and steering your strategies towards success.Read More : https://www.leedr.io/post/how-to-measure-the-success-o…
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Ep 37 Should I Be Podcasting For My Business
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Today, we’re going to explore whether podcasting is right for your business. With the rise in popularity of podcasts, many businesses are wondering if they should jump on the bandwagon. So, let’s dive in and find out!Read more: https://www.leedr.io/post/should-i-be-podcasting-for-my-businessBy 10 Min Marketing
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Ep 36 Essential Elements For Your Marketing Campaign
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In this week's episode, we’re diving into the elements of successful marketing campaigns. Whether you're a seasoned marketer or just starting out, we'll break down the essential elements that can make or break your strategy. From understanding your target audience to leveraging the right channels and crafting compelling content, we’ve got the insig…
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Ep 35 The Ultimate Checklist For Launching Your Next Digital Campaign
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Today, we're unpacking "The Ultimate Checklist for Launching Your Next Digital Campaign." Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights and expert tips to ensure your next campaign is a resounding success. From setting clear objectives to leveraging the latest digital tools, we cover every …
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Attention is the new currency, mastering the art of copywriting is more than a skill—it's a game-changer. Effective copy has the power not just to catch the eye but to engage the mind and spur the heart into action. At Leedr, we understand this transformative power well, integrating it into our streamlined approach to digital ad campaigns, ensuring…
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Ep 33 What's A Good Alternative To Mailchimp?
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Harnessing the power of email marketing is crucial for small businesses, and many turn to Mailchimp for these needs. However, there are other efficient alternatives worth considering. This episode highlights some essential yet powerful Mailchimp alternatives that may fit your small business needs better. It explores every aspect from pricing and de…
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Ep 32 How To Avoid 5 Common Digital Marketing Mistakes
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Ever wonder why some digital marketing campaigns take off, while others just fizzle out? Well, the digital landscape is a tricky terrain to navigate, and today, we're diving into the top five common digital marketing mistakes and, more importantly, how to avoid them. Buckle up!Read More: https://www.leedr.io/post/how-to-avoid-5-common-digital-marke…
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Welcome to a new episode where we unlock the secret to doubling your productivity without adding to your workload. Today, we're exploring the transformative power of automation through Zapier, your soon-to-be indispensable tool in the realm of marketing.Zapier emerges as a pillar of efficiency. With insights from Leedr, a trailblazer in digital mar…
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Ep 30 Should You Be Using SMS In Your Marketing
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SMS marketing has emerged as a powerful tool in the digital marketing arsenal. It's not just about sending texts; it's about forging a direct line of communication with your customers. This method stands out for its immediacy and directness, leading to high open rates and increased customer engagement. In a world where everyone is glued to their mo…
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In today's episode, we delve into the groundbreaking digital marketing trends of 2024, exploring the pivotal role of AI, the nuances of voice search optimization, the evolution of influencer marketing, and more. Whether you're aiming to enhance customer experiences, tap into new markets, or strengthen your brand's online presence, this episode is y…
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Ep 28 Should I Use User Generated Content (UGC)?
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Dive into the world of User-Generated Content (UGC) with us in our latest podcast episode! We're unpacking the treasure trove of authentic, community-driven content that's reshaping marketing strategies far beyond traditional ads. From the viral success stories of Airbnb's heartfelt guest reviews to Coca-Cola's iconic #ShareACoke campaign, we explo…
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Understanding why your ad isn't performing as expected doesn't need to be a complex puzzle. In this podcast episode, we delve into the typical reasons why your digital marketing efforts might not be hitting the mark and offer solutions to rectify these problems.You'll learn how issues like an unclear target audience, selecting the wrong platform, t…
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Email marketing and digital advertising are powerful tools for businesses. However, in Australia, it's crucial to navigate these waters carefully due to the stringent Anti-Spam Act of 2003. Non-compliance can lead to hefty fines and damage to your brand's reputation. As a leader in digital advertising solutions, Leedr understands the importance of …
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It's a topic shrouded in mystery and speculation, often leaving us wondering about the privacy of our everyday conversations. We'll delve into the mechanics behind how our devices process information, the reality of targeted advertising, and the fine line between technology serving us and intruding on our privacy. So, if you've ever felt a little p…
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Ep 24 Top 10 Essential SEO Strategies For Maximising Your Website's Potential
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understanding how to effectively generate leads and bookings through online ads is crucial for any business owner looking to thrive. Whether you're just starting out or looking to refine your existing strategies, this episode is packed with insights and practical tips from industry experts. We'll guide you through the nuances of targeting the right…
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In this week's episode we dive into the world of Instagram to uncover the secrets to growing your account. Instagram is more than just a social platform; it's a vital piece of digital real estate for anyone aiming to establish a brand or expand their influence. In this crowded space, success on Instagram involves much more than just eye-catching im…
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Ep. 22 The Importance Of Building An Email List
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Today, we're diving into the art of building a robust email list, a cornerstone of effective digital marketing. Whether you're a budding entrepreneur, a seasoned marketer, or just curious about enhancing your digital presence, this episode is packed with practical tips and strategies to grow your subscriber base and foster lasting customer relation…
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Ep. 21 What's An Agency Audit And Why You Should Use It
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In this episode, we delve into the crucial yet often overlooked practice of agency audits. Discover why conducting an agency audit is essential in selecting the right digital marketing agency for your business.Join us as we explore the intricacies of evaluating an agency's capabilities, the key factors to consider when choosing a digital marketing …
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EP. 20 Ideas For Health, Beauty And Fitness Businesses
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In this podcast episode, we delve into the world of digital marketing for fitness, and wellness businesses. If you're looking to boost your online presence, attract more clients, and stay ahead of the competition, this episode is a must-listen. We'll explore the latest trends, strategies, and insights specifically tailored to the fitness, and welln…
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EP. 20 Ideas For Health, Beauty And Fitness Businesses
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In this podcast episode, we delve into the world of digital marketing for fitness, and wellness businesses. If you're looking to boost your online presence, attract more clients, and stay ahead of the competition, this episode is a must-listen. We'll explore the latest trends, strategies, and insights specifically tailored to the fitness, and welln…
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Ep. 19 How To Plan Christmas Holiday Campaign
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As the yuletide season approaches, it’s the opportune moment for businesses to concoct a compelling Christmas campaign to end the year on a high note. The spirit of festivity coupled with a well-strategised marketing manoeuvre can spell wonders for your business outreach and engagement. If you're seeking a guide to mastermind such a campaign, then …
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Today, we are venturing into the realm of marketing automation, a way to streamline your digital marketing. As the digital landscape evolves, so does the need for smarter, more efficient marketing strategies. And that’s exactly where marketing automation steps in, acting as your personal marketing assistant that works 24/7. Now, who wouldn’t want t…
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Ep. 17 How To Create Killer Black Friday And Cyber Monday Campaigns
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We're going to chat about something super relevant to any business, big or small — creating killer Black Friday and Cyber Monday campaigns. These are monumental shopping days, and you don't want to miss the opportunity to boost your sales and make a lasting impression on your customers.Read More: https://www.leedr.io/post/how-to-create-a-black-frid…
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Ep. 16 The ultimate guide to email marketing for your business
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Want to unlock the power of email marketing for your business? Dive into our podcast episode where we unpack the ultimate guide to email marketing, offering insights on best practices, Australian email stats, and strategies to engage your target audience effectively. Don't miss these game-changing tips!Read More: Ep. 16 The ultimate guide to email …
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Ep. 15 How to create an effective landing page
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In the world of digital marketing, catching your audience's eye is just the starting point. The real magic happens when we turn that spark of interest into action, and that's where landing pages shine. Sometimes creating the perfect landing page can be a bit tricky. No worries! This episode is your friendly guide to crafting a landing page that not…
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Ep. 14 Why landing pages are better than web pages
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The debate between using general web pages and dedicated landing pages for paid traffic is a hot topic. Leedr's recent podcast episode delves deep into this subject, shedding light on why landing pages often outperform general web pages when it comes to conversions. The episode discusses the fundamental differences between the two, the advantages o…
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Search Engine Optimisation (SEO) is a crucial component of any business's digital marketing strategy, focusing on enhancing your website's visibility on search engines, primarily Google, to drive increased organic (non-paid) web traffic; this week's episode offers a comprehensive walkthrough of the steps to optimise your website effectively.https:/…
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Ep.12 Demystifying Google Analytics: Tips for Beginners
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In this week's episode we dive into Google Analytics and direct each element to help beginners to understand how to use this tool for their business.Read More Here: https://www.leedr.io/post/demystifying-google-analytics-tips-for-beginnersAccess free marketing tools, courses, and resources: https://www.leedr.io/free-resources…
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Once upon a time, in a world not so long ago, the idea of an advertisement adapting to individual interests in real-time would have been a thing of sci-fi fantasy. Fast forward to today, and this fantasy has become a reality, all thanks to dynamic advertising. In this world of digital marketing, dynamic ads are the exciting tool that you didn't kno…
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Ep10. You Shouldn’t Care About Social Media Followers
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Followers on social media have become less important in the context of digital marketing because platforms like Facebook now use algorithms to determine who to show your content to. Listen as we look at all the reasons you shouldn't care about your brand's social media followers.By 10 Min Marketing
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In this episode, we look at how you can use dark posts as a shortcut for your social media content.Read More Here: https://www.leedr.io/post/don-t-have-time-for-social-media-content-use-dark-posts-to-save-time-and-moneyAccess free marketing tools, courses, and resources: https://www.leedr.io/free-resources…
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In this episode, we examine how to determine which social media platform is right for your business.Read More Here: https://www.leedr.io/post/choosing-the-right-social-media-platforms-tips-for-maximising-engagement-and-reachAccess free marketing tools, courses, and resources: https://www.leedr.io/free-resources…
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In this episode, we look at how you can plan your social media content using a planning spreadsheet.Transcript: https://www.leedr.io/post/how-to-plan-your-contentAccess free marketing tools, courses, and resources: https://www.leedr.io/free-resourcesBy 10 Min Marketing
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Ep6. How to set up a shop on Meta, Facebook, Instagram
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In this episode, we look at why you should have a shop with your products or services on Facebook and Instagram, and actionable steps on how you can set it up.Transcript: https://www.leedr.io/post/facebook-shop-for-your-businessAccess free marketing tools, courses, and resources: https://www.leedr.io/free-resources…
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Ep5 What is retargeting and should I be doing it?
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In this episode we’re going to take a deep dive into what retargeting is and give you some really simple ways you can use it for your business.Transcript: https://www.leedr.io/post/what-is-retargeting-and-should-i-be-doing-itAccess free marketing tools, courses and resources: https://www.leedr.io/free-resources…
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Google Ads aren't the only way you can be seen by potential customers. Google Business is a way to shortcut your competitors and it's free. Here's everything you need to know to get on Google Business.Transcript: https://www.leedr.io/post/how-to-use-google-business-to-get-more-customers-for-freeAccess free marketing tools, courses and resources: ht…
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