Strategies, tactics and insights for the Inner Sircle at Sircle Media
…
continue reading
This is my Unit 1 Podcast for Chapters 15-17.
…
continue reading
This is where we talk about the social and digital marketing world in depth. Usually we have conversations with Sircle Media team members or special expert guests, but sometimes we just flow solo with a POV. Enjoy, and let us know what you think. Also, you can visit us at www.sircle.me
…
continue reading
Marcus and Devin play a lot of video games. Valerie does not. Each week they discuss how culture is shaped by video games and what we can learn from them. Every episode is chock full of laughter and enlightenment and can be enjoyed even if you don't play video games.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Instagram Updates Metrics to Focus Creators on Views
2:55
2:55
Play later
Play later
Lists
Like
Liked
2:55
On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article. Highlights: Instagram metrics are shifting focus from followers and likes to reach. Instagram Chief Adam Mosseri has been advocating for creators to prioritize rea…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Instagram's emphasis is on short-form that can easily be shared among friends
2:51
2:51
Play later
Play later
Lists
Like
Liked
2:51
On this episode, I talk about Lia Haberman's newsletter from the week of 7/15 and Adam Mosseri's focus on shareable content and the importance of short form video that is likely to be passed along to others. I reference this.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Im bullish on Instagram...if you are doing it right!
4:01
4:01
Play later
Play later
Lists
Like
Liked
4:01
On this episode, I explain why I am bullish on Instagram. Adam Mosseri put out this post which is a nice insight into how to think about looking at "performance".
…
continue reading
On this episode, I offer up a POV on The Future of Facebook. I reference this article.
…
continue reading
On this episode, I talk about influencer pricing and the perspective around it. I highlight this post from my friend Sabina Gault, The Founder of Konnect.
…
continue reading
Short and sweet one here, encouraging people to get involved with TikTok Ads. I reference this article.
…
continue reading
On this episode, I once again encourage brands to not sleep on community management. I reference this LinkedIn Post.
…
continue reading
On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference: Instagram Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests Essentially, trying out a more integrated way to facilitate Reels shari…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value
4:03
4:03
Play later
Play later
Lists
Like
Liked
4:03
On this episode, I talk about how Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value. I reference this article.
…
continue reading
On this episode, I am once again advocating for YouTube Shorts.
…
continue reading
On this episode, I talk a little about the current influencer market and how to approach negotiations.
…
continue reading
On this episode, I talk about TikTok engagement (and reach being down) and I reference this article.
…
continue reading
On this episode, I talk about a potential TikTok Ban. I reference this article.
…
continue reading
On this episode, I give my 2 cents on gauging content performance without paid support and just thinking more holistically about the content you put out in general.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Experimenting with Riverside (podcasting platform) and new content platforms in general
3:43
3:43
Play later
Play later
Lists
Like
Liked
3:43
On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.
…
continue reading
On this episode, I am advocating for more utility based content
…
continue reading
On this episode, I talk about three different levels of UGC and how to think about them.
…
continue reading
On this episode, I talk about the importance of Retailer journey content
…
continue reading
On this episode, I explain why I am bullish on YouTube Shorts!
…
continue reading
On this episode I break down why I am a fan of give aways and brand collabs. I reference: Gift card-based brand collabs (like this and this) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store. Out-of-the-box sweepstakes can …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
POV :Social content creation is unique, and you should deploy a different creation process.
5:03
5:03
Play later
Play later
Lists
Like
Liked
5:03
On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.
…
continue reading
On this episode, I am advocating a Podcast Strategy
…
continue reading
![Artwork](/static/images/128pixel.png)
1
POV on getting involved with LinkedIn in 2024
4:15
4:15
Play later
Play later
Lists
Like
Liked
4:15
On this episode, I provide a POV on getting involved with LinkedIn in 2024
…
continue reading
![Artwork](/static/images/128pixel.png)
1
POV: On the importance of strategic reactive and proactive community management in January.
2:28
2:28
Play later
Play later
Lists
Like
Liked
2:28
On this episode, I talk about the importance of strategic reactive and proactive community management in January.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Essential Dos and Don’ts for Social Media Marketing in 2024
3:28
3:28
Play later
Play later
Lists
Like
Liked
3:28
On this episode, I talk about: Essential Dos and Don’ts for Social Media Marketing in 2024 and I reference this article.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Update on Instagram Live (and POV on Live in general)
2:55
2:55
Play later
Play later
Lists
Like
Liked
2:55
On this episode, I provide an update on Instagram Live (and POV on Live in general). I reference this post.
…
continue reading
On this episode, I talk about why I am bullish on YouTube as we go into 2024.
…
continue reading
On this episode, I go on a rant about wrong KPIs
…
continue reading
On this episode, I recommend some tactics to drive sales before EOY
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Social Media KPIs: Should not be focused solely on web traffic.
3:59
3:59
Play later
Play later
Lists
Like
Liked
3:59
On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product. Remember, awareness, consideration, and trial are the name of the game and that is most…
…
continue reading
On this episode, I provide my POV which is to PASS on X!
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Once again advocating for brands to not be so binary with their content.
4:02
4:02
Play later
Play later
Lists
Like
Liked
4:02
On this episode, once again I am advocating for brands to not be so binary with their content.
…
continue reading
On this episode, I provide an updated POV on Threads Nov. 2023)
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Dont overdo it with your Retailer support content
3:59
3:59
Play later
Play later
Lists
Like
Liked
3:59
On this episode, I encourage brands to not overdue it with their Retailer support content. They definitely should be supporting Retail, but they should try and strike a smart balance.
…
continue reading
On this episode, I provide an updated POV on X, as we roll into 2024.
…
continue reading
On this episode, I encourage brands to not bee afraid to repurpose content.
…
continue reading
On this episode I remind listeners of our updated POV on TikTok Strategy
…
continue reading
On this episode, I am advoacting for a focus on email.
…
continue reading
On this episode, I offer my POV on Twitter/X Strategy in 2024
…
continue reading
On this episode, I offer up my POV on CapCut for Business.
…
continue reading
On this episode, I offer my take on social media from a brand's POV in a time of crisis.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
TikTok’s Experimenting With an Ad-Free Subscription Offering
2:26
2:26
Play later
Play later
Lists
Like
Liked
2:26
On this episode, I talk about TikTok’s Experimenting With an Ad-Free Subscription Offering
…
continue reading
On this episode, I offer 3 Tactical tips for creating TikToks: 1- Using Chat GPT 2- SEO thinking and done in the app rather than externally 3- Batching content and then having that to use or re-purposing videos with slight modifications
…
continue reading
![Artwork](/static/images/128pixel.png)
1
POV: Always be experimenting with different content styles!
3:17
3:17
Play later
Play later
Lists
Like
Liked
3:17
On this episode, I give my POV that brands always should be experimenting with different content styles. Dont just go all in on any one style, because u like one or because data tells you performs. If you do love it and/or the data is promising, that is great and you should lean into it BUT not 100%. Leave some room to always be testing.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
POV on how to create recipe content in a more strategic way.
2:55
2:55
Play later
Play later
Lists
Like
Liked
2:55
On this episode, I offer up a POV on how to create recipe content in a more strategic way.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advocating for brands to go deeper with their community management.
3:01
3:01
Play later
Play later
Lists
Like
Liked
3:01
On this episode, I am advocating for brands to go deeper with their community management. Perhaps even going back to comments you have already closed out and rekindling the conversation?
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advocating for brands to repurpose and reuse old content
2:50
2:50
Play later
Play later
Lists
Like
Liked
2:50
On this episode, I am advocating for brands to repurpose and reuse old content
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The importance of dual assets and having access to an Art Department
2:30
2:30
Play later
Play later
Lists
Like
Liked
2:30
On this episode, I talk about the importance of dual assets and the access to an Art Department
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advocating for front-loading meaningful messaging into your TikTok content
2:52
2:52
Play later
Play later
Lists
Like
Liked
2:52
On this episode, I am advocating for front-loading meaningful messaging into your TikTok content
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Encouraging brands to rethink their paid social strategy.
3:23
3:23
Play later
Play later
Lists
Like
Liked
3:23
On this episode, I am encouraging brands to rethink their paid social strategy. All of your paid social dollars should not be in service of DTC. Much of your spend should be focused on getting your social marketing communications in front of the right eyeballs.
…
continue reading