Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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How can local businesses use Google Ads? ft. Harrison Jack Hepp
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In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measur…
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5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra
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Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you n…
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Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins
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Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry. For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platform…
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What are the limitations of Google Ads Grants? ft. Jason King
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If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for! Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help …
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Is Manual CPC bidding in Google Ads a mistake?
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Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding. Yo…
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What settings should I use for my Google Ads campaigns?
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Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world exam…
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Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try y…
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Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think! This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and rea…
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Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learnin…
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How often should you update your Google Ads?
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Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets. Plus, don't miss t…
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Does Impression Share matter in Google Ads?
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Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your ca…
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Do I need to run a Brand campaign in Google Ads?
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Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand c…
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Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting rea…
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Google Marketing Live 2024 Recap & Analysis
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Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search.…
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Why are my Google Ads spending more than my budget?
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In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight. Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs…
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Should you use Maximize Conversions bidding?
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Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads. In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers: The benefits of Maximize Conversions Bidding, even for small businesses Why Maximize Conversions might be a better choice th…
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Which keyword match type is best in Google Ads?
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Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone! In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns. Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok a…
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How do I get a job after the Google Ads certifications?
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Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including: "Which Google Ads certifications should I take first?" "How do I land a job after getting certified?" "How should I price my Google Ads services as a freelancer?" Jyll breaks down…
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In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit! Get ready for a rapid-fire session covering 10 essential PPC topics, including: Conquering competitor searches (without getting flagged!) Best practices for …
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Will better Ad Strength get me better results?
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In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance. Listen in as Jyll answers questions from: Auto Lease 1135 on YouTube: Ad St…
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Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro. Listen in as Jyll helps: Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about it Anot…
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How do you use custom segments in Google Ads?
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In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting. This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, hig…
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In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal. Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively. Motivation & Mindset asks about …
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What should you do if your campaign is limited by budget?
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In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns. She addresses questions from Raman Virk 8568 via YouTube on managing campaigns with budget constraints, Hello Mr Cat via TikTok on determining the right ad budget, and Noufel Saeed via TikTok on handling high CPCs i…
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How can you stop getting spam leads from Google Ads?
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In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete soluti…
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Should you run Performance Max campaigns?
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In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, a…
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Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager?
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12:03
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It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance. Zeeshan from TikTok kick…
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Why are your Google Ads showing outside your target location?
11:53
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Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her social media community. The episode kicks off with Nas…
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Can you get super specific with your Google Ads targeting?
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In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three questions sourced from her…
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Which bid strategy should you choose in Google Ads?
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In the first episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community. The ep…
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