Best Marketing Guys Podcasts (2024)

1
Unlock the Power of Marketing Operations with Kelly Jo Horton 31:05

4d ago31:05

31:05

In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode…

1
EP237 Goodbye, Sales Dept.? Chris Beall's Provocative Proposal 43:13

1h ago43:13

43:13

In this episode, Chris Beall poses a provocative question that challenges the very structure of sales departments. What if companies didn't need traditional in-house sales teams at all? Sounds radical, right? But Chris takes us on a thoughtful journey through the potential of outsourced sales. From list building to discovery calls, he explores how …

1
EP236: Why Your Pre-Call Research is Sabotaging Your Sales Success 46:38

5d ago46:38

46:38

In this episode of Market Dominance Guys, Chris Beall challenges conventional wisdom about pre-call research in cold calling. Drawing from a recent real-world experience, Chris dives deep into the mathematics and psychology behind sales conversations. Is extensive research before each call truly beneficial, or could it hinder your team's effectiven…

1
Spider in the Web: Mastering Marketing Operations with Rajen Raghoenathsing 24:59

11d ago24:59

24:59

In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. …

1
EP235: Calibrating Your Sales Machine: Techniques for Optimizing Pipeline Generation 25:34

20d ago25:34

25:34

In this episode, Chris Beall gives us a manufacturing-inspired blueprint for supercharging your sales pipeline. Chris breaks down the process into actionable steps, from refining your contact lists to calibrating your sales team's performance. He shares a powerful Excel technique for rapidly improving list quality and introduces the concept of "Fli…

1
EP234: Split-Second Sales: Mastering the Art of the Educated Guess. 16:41

27d ago16:41

16:41

In this episode of our Mental Models series, Chris kicks off by comparing sales processes to a manufacturing line, where quality at each step is crucial. But he quickly switches to a meatier topic: the role of "the guesser" in business decision-making. "Time is never our friend," Chris warns as he unpacks why every organization needs a designated d…

1
Mastering Marketing Operations: Building a Revenue Engine with Bareld Meijering 40:25

1M ago40:25

40:25

In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …

1
Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma 26:03

1M ago26:03

26:03

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…

1
EP233: Breaking the Spell of 'Do Nothing': AI Tools for the Modern Sales Warrior 20:06

1M ago20:06

20:06

In this next episode of our Mental Models series, Chris tackles two critical aspects of modern sales strategy. He begins by examining the 'do nothing' competitor - often your most formidable adversary. Chris uses vivid analogies to illustrate why prospects cling to the status quo, invoking the familiar and ominous warning that 'Winter is Coming.' H…

1
EP232: Mental Models - Mastering Strategic Positioning in Sales Conversations 22:20

1M ago22:20

22:20

In this episode of our Mental Models series, Chris dives into the crucial topic of strategic positioning and the competitive landscape. Chris dissects how to effectively align team mental models, using ConnectAndSell as a real-world example. He explores the concept of positioning against alternatives, emphasizing the importance of complementary str…

1
EP231: The Mindset Shift - Mental Models and Market Success 7:25

2M ago7:25

7:25

In this brief episode, Market Dominance Guys' Chris Beall introduces some intriguing ideas about the crucial role of mental models in achieving market dominance. He touches on how our biases shape these models, the importance of learning over mere execution, and even hints at a mysterious new product born from an AI collaboration. But this is just …

1
EP230: Michelangelo's Market Dominance Secret to Sculpting Your List 31:49

2M ago31:49

31:49

Are you ready to sculpt your way to market dominance? In this episode, Chris Beall embarks on a solo journey to explore the art of crafting your perfect target list. He's also apologizing to you for glossing over this essential aspect of your sales strategy, and now he's determined to make things right. Just like Michelangelo's David, your ideal ma…

1
EP229 Navigating the AI-Clogged Digital Highway in Sales 31:59

2M ago31:59

31:59

In this episode, Corey Frank and Chris Beall explore the power of conversations as the key to thriving in a future sales market increasingly clogged by AI. As digital channels become oversaturated and ineffective, the skilled rep emerges as the crucial resource, capable of navigating the uncrowded paths to success. Chris emphasizes that the robustn…

1
EP228: Blowing the Trust: Are you working for your competitor? 24:31

3M ago24:31

24:31

In this episode of Market Dominance Guys, Chris Beall and Corey Frank dive into how sales reps can inadvertently end up working for their competitors by blowing the trust built in the discovery call. When a prospect agrees to a meeting, they're extending trust. But if the rep rushes into a transactional mode, focusing more on their own agenda, they…

1
Breaking Boundaries: Sales & Marketing Unite for Unrivaled Success with Jacob Schermers 32:19

3M ago32:19

32:19

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…

1
EP227 Laughter Lost in Translation - Navigating Humor in Global Sales 24:06

3M ago24:06

24:06

You know what they say about humor in sales? It's like playing with fire. You might warm up the room or burn the whole deal down. In this episode of Market Dominance Guys, Richard Rabins, Chris Beall, and Corey Frank get into the weeds about using humor across different cultures. Can you just translate your best one-liners and expect them to land i…

1
EP226: Crossing the Punchline: The Risks of Overdoing Humor in Sales 18:59

3M ago18:59

18:59

In the second part of our conversation with Richard Rabins, CEO and Co-Founder of Alpha Software, we delve into the delicate balance of using humor effectively in sales. Chris Beall shares insights on guiding prospects through emotional transitions, from fear to trust, using the power of laughter and surprise. However, the discussion also explores …

1
EP225 Ricochet Your Way to Sales Success - The Power of Humor 25:15

3M ago25:15

25:15

In this episode, the guys explore the art of ricocheting your way to sales success. Chris Beall and Corey Frank are joined by Richard Rabins, the CEO of Alpha Software, to discuss the power of humor in disarming prospects and humanizing interactions. As Richard shares his personal anecdotes about leveraging laughter to close deals, the group delves…

1
EP224: The Conversation Queue - Nurturing Sales Relationships for Market Dominance 19:03

3M ago19:03

19:03

Welcome to a special episode of the Market Dominance Guys podcast, where we dive deep into the power of nurturing relationships through multiple conversations over time. In a world where many salespeople focus on quick wins and low-hanging fruit, our guests today reveal why playing the long game is the key to achieving true market dominance. Join C…

1
EP223: ChatGPT: Your New Data Analyst BFF Uncovers Surprising Sales Insights 39:29

4M ago39:29

39:29

In this solo episode of Market Dominance Guys, Chris Beall explores the potential of AI-powered data analysis using ChatGPT. Chris demonstrates how this cutting-edge technology can uncover valuable insights from complex sales data in a matter of minutes, a process that would typically take a human analyst days or even weeks. By utilizing ChatGPT's …

1
Unlocking Sales Success: Automation and Technology with Reza Vinkes of Nothe 20:24

4M ago20:24

20:24

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…

1
EP222: Q12024 - Top Insights on AI, Authentic Conversations, and Data-Driven Strategy 32:19

4M ago32:19

32:19

Welcome to this special Market Dominance Guys compilation episode featuring highlights from some of our most downloaded episodes in the first quarter of 2024. In these segments, Chris Beall and Corey Frank are joined by expert guests Shane Mahi and Helen Fanucci to explore critical topics for sales and marketing leaders navigating the evolving land…

1
EP221 - Pipeline Per Rep Hour: The Ultimate Sales KPI 30:22

4M ago30:22

30:22

In this solo episode of Market Dominance Guys, Chris Beall unveils the ultimate sales KPI: pipeline dollars generated per rep hour. This metric is a game-changer for CROs, CFOs, and CEOs looking to optimize their sales efforts and drive business growth. Chris explores the importance of measuring and maximizing this KPI, sharing insights from Connec…

1
Transforming the Marketing Game: Dive Deep with Danielle Navas-Brandt and the Dutch Revolution of They Ask, You Answer 21:47

4M ago21:47

21:47

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…

1
EP220: Finding the zipper - helping weasels become top-performing pigs. 27:40

4M ago27:40

27:40

Corey Frank and Chris Beall are once again joined by Fred Mondragon for this final segment from their visit. In the first two episodes with Fred, the guys covered the topic of The Seductive Shadowboxing of CRM data - Fit vs. Intent, Then the other side was discussed - Intent, Fit and the Future of Sales intelligence. In this final segment, the trio…

1
EP219: New Grads: You're the Product, Choose Your Buyer 35:00

5M ago35:00

35:00

In this episode of Market Dominance Guys, Chris Beall and Corey Frank are joined by special guest Griffin McGowan, a recent college graduate navigating the world of sales job hunting. The trio delves into the challenges and opportunities faced by young professionals seeking to launch their sales careers, with a particular focus on the crucial role …

1
EP218: Intent, Fit, and the Future of Sales Intelligence 13:54

5M ago13:54

13:54

Welcome back to the second part of our insightful conversation with Fred Mondragon, where we continue to explore the intricate world of sales intelligence. In our previous episode, the guys discussed the significance of prioritizing fit over intent when targeting potential customers. However, the most successful sales strategies understand that fit…

1
EP217: The Seductive Shadowboxing of CRM Data - Fit vs. Intent 28:17

5M ago28:17

28:17

Is your sales team seduced by intent data, only to end up shadowboxing with poor-fit prospects? In this episode of Market Dominance Guys, hosts Chris Beall and Corey Frank explore a game-changing alternative with guest Fred Mondragon, CRO of GetRev.ai. Discover how "exographics" - AI-powered insights into how companies operate - enable sales teams …

1
EP216: Conversations, The Kryptonite of MarTech? 29:48

5M ago29:48

29:48

Corey Frank and Chris Beall share eye-opening insights from their recent marketing conference experience that every CSO and sales manager needs to hear. Chris uncovers a startling truth: nearly all MarTech tools are based on the misguided belief that you can't achieve success by simply calling prospects and having meaningful conversations. He chall…

1
Navigating the AI Revolution in Marketing: Insights from Charida Dorder 21:49

5M ago21:49

21:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…

1
EP215: Sales Artisans: Thriving Alongside Smart Bots 22:01

6M ago22:01

22:01

This episode wraps up our conversation with Corey Frank, Chris Beall, and Shane Mahi. Throughout this series, the guys have delved into the profound impact of AI on sales, the evolving role of human expertise, and the transformative potential of AI in reshaping businesses. They muse on the future interplay of AI and the craft of sales. Corey champi…

1
Harnessing AI for Creative Marketing Edge: A Deep Dive with Typeface’s Arushi Jain 22:08

6M ago22:08

22:08

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…

1
EP214: The Future of Sales: Balancing AI and Authenticity 26:36

6M ago26:36

26:36

The guys are back with sales visionary Shane Mahi as we dive into the vital facets of authenticity, ethics, and trust in the world of sales. As sales leaders, you know these elements are crucial for fostering customer loyalty and closing those pivotal deals. Shane elaborates on how transparency and being genuine have led to exponential sales growth…

1
Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels 23:49

6M ago23:49

23:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…

1
EP213: Ethical AI Selling - Reality vs Hype 25:59

6M ago25:59

25:59

Artificial intelligence is transforming sales, whether we're ready or not. In this episode, we dive deep on questions sales leaders have about leveraging AI amidst the hype and uncertainty. What’s driving adoption? Where can bots add value now vs. someday? We debate ethical considerations and the threat of/or replacing human jobs. Our guides, Chris…

1
Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers 28:59

6M ago28:59

28:59

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…

1
EP212: Reps Dread It, Managers Avoid It: Coaching 30:15

7M ago30:15

30:15

We're missing Corey Frank today, but we still have a meaty solo episode for you from Chris. Chris is diving into a perplexing sales practice - coaching cold calls. Perplexing because everyone talks coaching up, yet so few actually do it. He explains why this type of coaching is critical yet so scarce, why both the coach and the call induce fear, an…

1
EP211: Conversations Convert to Pipeline Power 27:20

7M ago27:20

27:20

As sales leaders, we're ultimately responsible for revenue growth. In part two of this must-listen episode, Helen Fanucci and Chris Beall reveal how to build an asset that drives results: pipeline power. Learn why phone and conversation intelligence beats guesswork. Discover how to arm your team with the right data to fill your pipeline with seriou…

1
EP210: Sales Targeting Beyond LinkedIn and Navigator 28:08

7M ago28:08

28:08

Building a target account list is the critical first step for any successful sales strategy, yet it remains an overlooked and haphazard process at many SaaS firms. Rather than leave targeting up to individual reps, centralize it to boost efficiency and revenue growth. As Helen Fanucci, founder of Pipeline Power, Chris Beall, and Corey Frank emphasi…

1
EP209: Your Only Product Is the Meeting 12:55

7M ago12:55

12:55

Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s success. This…

1
Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James 22:55

7M ago22:55

22:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…

1
EP208: Balancing Relationships and Efficiency in AI Sales 29:25

7M ago29:25

29:25

In our brave new AI-augmented world, navigating tech integration while retaining that human trust factor remains a tricky balancing act. So who better to provide expert guidance than our sage of sales, Chris Beall? Today our very own ChatGPT steps in as co-host for Corey to pepper Chris across the AI-sales trust landscape. Should we unleash these b…

1
EP207: Full-Bodied Discovery - Breathing Space for Truth 21:32

8M ago21:32

21:32

Discovery calls are typically auditory-only affairs, but this episode of Market Dominance Guys reminds us that we are physical beings having a full-person experience. As Chris emphasizes, you don't converse with a brain in a jar, so why disconnect your body from the persuasive power of discovery? From micro-prancing, to miming props, to the hepatic…

1
EP206: Mastering the Art of Silence How Pauses Can Improve Discovery 25:08

8M ago25:08

25:08

What's the secret sauce to nailing discovery calls? Is it your intricate questioning strategy? Your ability to build quick rapport? We're exploring an underappreciated element today - the power of tonality. From a Marine drill sergeant's verbal shock and awe to real estate power players commanding eight-figure deals, our esteemed guests get vocal a…

1
Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent 21:17

8M ago21:17

21:17

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…

1
Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas 12:28

8M ago12:28

12:28

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…

1
EP205: Finding Your Beachhead Beyond The Chasm 28:00

9M ago28:00

28:00

Many a promising startup has seen their lofty dreams dashed on the rocks due to lacking a bridge to cross that yawning chasm, separating early adopters from pragmatic mainstream buyers. Chris has contended with this treacherous chasm across multiple expeditions. Those early adopters feature prominently in startup lore - enthusiastic pioneers who re…

1
Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev 22:37

9M ago22:37

22:37

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…

1
EP204: Confidence Beats Technique in Sales Training 13:37

9M ago13:37

13:37

Alex McNaughten continues his visit with Chris to share psychological insights that challenge traditional sales training. As an AI entrepreneur, Alex emphasizes confidence should be the priority when onboarding salespeople, not technique. He advocates first building enough confidence just to "pick up the phone” and draws parallels between sales and…

1
EP203: AI Coaching Conversations Elicit Unfiltered Rep Feedback 27:51

9M ago27:51

27:51

The guys are tackling the big question on every sales manager's mind: Could AI replace me? With wisdom and reassurance, Corey and Chris explore the power of Taylor, an AI sales coach created by grw.ai CEO Alex McNaughten. Taylor provides a judgment-free space for reps to vent frustrations and surface red flags managers miss. As Chris explains, Tayl…

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