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How Fanatics Scores the Perfect Play for Hyper Personalization
Manage episode 255967888 series 107975
Content provided by Salesforce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salesforce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the world. Fanatics is delivering campaigns to sports fans literally in seconds of a buzzer beater win. We brought in Jonathan Wilbur, Sr. Director, Global B2C CRM Technology & Operations at Fanatics to share best practices and how his small team delivers ~16B personalized messages a year and keeps the lights on during these high pressure events.
123 episodes
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Manage episode 255967888 series 107975
Content provided by Salesforce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salesforce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the world. Fanatics is delivering campaigns to sports fans literally in seconds of a buzzer beater win. We brought in Jonathan Wilbur, Sr. Director, Global B2C CRM Technology & Operations at Fanatics to share best practices and how his small team delivers ~16B personalized messages a year and keeps the lights on during these high pressure events.
123 episodes
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Similar to The Marketing Cloudcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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