Episode 33 with WENDY WOOD: Habits as the Building Blocks of Life

It's All Just a Bunch of BS

Dr. Wendy Wood is Provost Professor of Psychology and Business at the University of Southern California, where she teaches classes on behavior change. Given her research over the past 30 years, she is widely considered the world scientific expert on habit formation and change. She has published over 100 articles, and her research has been supported by Proctor & Gamble, National Science Foundation, the Templeton Foundation, and the Radcliffe Institute. Wendy is a popular speaker at scientific conferences and with a broad range of professional groups. In 2018, she gave the inaugural address in Paris for the Sorbonne-INSEAD Distinguished Chair in Behavioral Science. Her work has been featured in The New York Times, NPR, Washington Post, on radio shows like Freakonomics, and in podcasts like the People’s Pharmacy. Most recently, Wendy is the author of her new book: Good Habits, Bad Habits … a rare book, as written an academic and jam packed with solid science but accessible to just about anyone interested in why they do the things they do.