The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Jake Hoffberg
Manage episode 262287201 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on the Geniuses Of Copywriting Podcast: Former Agora heavyweight and financial copywriting genius Jake Hoffman.
Here's some of the secrets he drops for anyone interested in financial copy:
- How to get 'in' with big financial direct response companies who can pay you a fortune and make you a copywriting rock star
- The YUGE opportunity that exists with financial copywriting in today's market (the big dogs are all STARVED of good copywriters!)
- How to align your copy with what the market wants - this is something that templates cannot teach you
Jake has a ton of winning campaigns under his belt and he's just getting started. If you're interested in writing in the lucrative financial niche, this is the episode to listen to.
Full episode & resources at https://GeniusesOfCopywriting.com/jake-hoffberg
61 episodes
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Manage episode 262287201 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on the Geniuses Of Copywriting Podcast: Former Agora heavyweight and financial copywriting genius Jake Hoffman.
Here's some of the secrets he drops for anyone interested in financial copy:
- How to get 'in' with big financial direct response companies who can pay you a fortune and make you a copywriting rock star
- The YUGE opportunity that exists with financial copywriting in today's market (the big dogs are all STARVED of good copywriters!)
- How to align your copy with what the market wants - this is something that templates cannot teach you
Jake has a ton of winning campaigns under his belt and he's just getting started. If you're interested in writing in the lucrative financial niche, this is the episode to listen to.
Full episode & resources at https://GeniusesOfCopywriting.com/jake-hoffberg
61 episodes
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Similar to Geniuses Of Copywriting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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