131 - [Interview] Why Marketing Is Critical to Outbound Sales

Modern Sales - B2B Selling Podcast

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4+ y ago 33:19

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How much marketing do you need to do in your outbound selling? The answer is more than none, but less than Coca-Cola. What's in between? Learn the right balance between sales and marketing from Tony Lenhart, Sales Drummer at Sales Empowerment Group.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/tony-lenhart

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