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Customers before metrics with Churnbuster’s Kristen LaFrance

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Manage episode 264338404 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We talked to Churnbuster’s Head of Growth Community about and host of the Playing for Keeps podcast Kristen LaFrance about:

  • What SaaS companies from the world of DTC Ecommerce.
  • What retention based acquisition means and the impact making customers successful has on the business bottom line.
  • How deeply understanding customers leads enables companies to build more meaningful relationships with them.

Resources

Connect with Kristen on Twitter

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 264338404 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We talked to Churnbuster’s Head of Growth Community about and host of the Playing for Keeps podcast Kristen LaFrance about:

  • What SaaS companies from the world of DTC Ecommerce.
  • What retention based acquisition means and the impact making customers successful has on the business bottom line.
  • How deeply understanding customers leads enables companies to build more meaningful relationships with them.

Resources

Connect with Kristen on Twitter

  continue reading

28 episodes

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