Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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43: Google Shopping Gold
M4A•Episode home
Manage episode 271715450 series 1615100
Content provided by The Media Captain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Media Captain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 43, Jason and Stefanie hit on everything and anything Google Shopping.
- What differentiates Google Shopping from PPC and other marketing channels.
- The value of Search Terms within Google Shopping
- How DermWarehouse leverages Google Shopping
- How ParkPerfection leverages Google Shopping
- Understanding your Google Shopping Feed
- Cleaning up your Google Shopping Feed
- Critical thinking needed for high-level strategy for Shopping
- Importance of mobile bid adjustments
- Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc)
60 episodes
M4A•Episode home
Manage episode 271715450 series 1615100
Content provided by The Media Captain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Media Captain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 43, Jason and Stefanie hit on everything and anything Google Shopping.
- What differentiates Google Shopping from PPC and other marketing channels.
- The value of Search Terms within Google Shopping
- How DermWarehouse leverages Google Shopping
- How ParkPerfection leverages Google Shopping
- Understanding your Google Shopping Feed
- Cleaning up your Google Shopping Feed
- Critical thinking needed for high-level strategy for Shopping
- Importance of mobile bid adjustments
- Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc)
60 episodes
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