The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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43: Google Shopping Gold
Manage episode 271715450 series 1615100
Content provided by The Media Captain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Media Captain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 43, Jason and Stefanie hit on everything and anything Google Shopping.
- What differentiates Google Shopping from PPC and other marketing channels.
- The value of Search Terms within Google Shopping
- How DermWarehouse leverages Google Shopping
- How ParkPerfection leverages Google Shopping
- Understanding your Google Shopping Feed
- Cleaning up your Google Shopping Feed
- Critical thinking needed for high-level strategy for Shopping
- Importance of mobile bid adjustments
- Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc)
60 episodes
Share
Manage episode 271715450 series 1615100
Content provided by The Media Captain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Media Captain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 43, Jason and Stefanie hit on everything and anything Google Shopping.
- What differentiates Google Shopping from PPC and other marketing channels.
- The value of Search Terms within Google Shopping
- How DermWarehouse leverages Google Shopping
- How ParkPerfection leverages Google Shopping
- Understanding your Google Shopping Feed
- Cleaning up your Google Shopping Feed
- Critical thinking needed for high-level strategy for Shopping
- Importance of mobile bid adjustments
- Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc)
60 episodes
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Similar to Media Captain Digital Marketing Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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continue reading
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…
continue reading
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continue reading
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continue reading
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