BOW 65: 4 Steps To Creating the Ultimate Lead Magnet

The Business of Writing Podcast

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4+ y ago 30:29

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In This Episode:

Today we’re chatting with Rachael Kraft, who we’ve both spent time with in the Copy Chief community.

Rachael is a lead magnet specialist, and helps marketers and business owners craft lead magnets that will educate and engage their prospects.

Today she’s sharing how you can craft the ultimate lead magnet for your writing business. You’ll learn how to create a real asset that attracts your ideal clients, helps you stand out from other marketers, and builds your email list.

Episode Highlights

Why Rachael shifted from content marketing to copywriting
How she combined her previous experience in graphic design and research to create a targeted writing speciality
How to use your lead magnet to build your email list
Her 4 step system for creating lead magnets that stand out from the crowd (because no one needs your ‘quick tips and hacks’)
How (and where) to share your lead magnet so it doesn’t collect dust on your website
Rachael’s strategies for attracting high quality writing clients (without doing cold outreach)
Her step-by-step process for working with new clients

And plenty more along the way. Get the resources mentioned in this episode below.

100 episodes

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