BOW 055: Justin Goff: Building Wealth As A Writer

The Business of Writing Podcast

In This Episode:

Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth.

After selling that company in 2017, Justin now runs a high-level mentorship program called Copy Accelerator with Stefan Georgi, where they help business owners and freelance copywriters rapidly increase their revenue.

We’ve crossed paths with Justin at various events and masterminds over the last few years, and he is always warm and generous with his knowledge.

Today we’re excited to share how he created such rapid growth in his business, and how you can do the same to strategically build wealth as a writer.

Episode Highlights

• The specific actions Justin took to go from dead broke to multi-millionaire in just a few years
• How he finds out exactly what’s working in any given market in real time
• Justin’s advice for how freelancers should handle the corona-crisis right now
• How to tap into what’s at the front of your audience’s mind
• The simplest way to start investing and build long-term wealth as a freelancer
• How to go from “gig to gig” to a bigger, better writing business
• What Justin would do first if he started over from scratch
• How Justin has shifted his business to keep up with the changing times
• What to look for when finding and choosing a copywriting mentor
• Justin’s 80/20 breakdown of what makes great sales copy

And plenty more along the way. Get the resources mentioned in this episode below.