A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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28. Brian Verne | Wave.tv (sports media)
Manage episode 275443099 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Verne is the Co-Founder & CEO of Wave.tv.
Brian grew up in Cleveland, Ohio and has been in and around sports his entire life. After playing baseball throughout college and looking for another opportunity to compete in the professional world, he discovered startups and has be working on various businesses over the past decade, all at the center of sports and media. As he consistently heard the traditional sports media companies talk about decreasing fandom for younger generations, he knew there was an opportunity. What he knew, that they missed, was that fandom has never been stronger - it just shifted to the rapidly emerging social and digital platforms. This was the key insight that inspired Wave.tv.
Today at Wave.tv, Brian and his team are building a next generation sports media company. They produce content across 20 brands, including Break Ankles Daily, for basketball lovers, Dingers, for baseball fanatics and Oddballs, for all the sports you didn’t know you needed. Their content is specifically created for those digital and social platforms like Instagram, Snapchat, Facebook, TikTok, and Youtube because that’s where the next generation of fans are consuming content. Over the last 3 years they’ve gone sport by sport, and fandom by fandom to build their impressive portfolio. It’s a fairly simple playbook, but one that they have executed masterfully as they've seen parabolic growth in 2020.
Tune in to hear Brian's story!
EPISODE TOPICS:
- (2:25) Wave.tv snapshot today
- (9:44) Background and founding story
- (12:18) First steps to launch Wave.tv
- (15:14) Intellectual property and partnerships
- (18:55) Customer acquisition and marketing
- (20:21) Future of sports media
- (23:17) Big growth moments
- (26:00) Hiring
- (27:40) Investor pitching advice
- (30:45) Mentor advice
- (33:38) Advice to younger self
- (35:15) Biggest challenges
- (36:10) Brian's wellness stack
- (39:09) Exciting trends
- (41:05) Brian's startup manifesto
- (43:01) Brian's founder nomination
Wave.tv - wave.tv
- Follow Brian (@brian_verne // @brianverne) on Instagram // Twitter // LinkedIn
- Follow Wave.tv (@wave.tv // @wavetv) on Instagram // Twitter
- Brian's learning and resource recommendations
The Founder - www.thefounderpod.com
Don't have time to listen to the full episode? Read the 5-minute version here
55 episodes
Share
Manage episode 275443099 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Verne is the Co-Founder & CEO of Wave.tv.
Brian grew up in Cleveland, Ohio and has been in and around sports his entire life. After playing baseball throughout college and looking for another opportunity to compete in the professional world, he discovered startups and has be working on various businesses over the past decade, all at the center of sports and media. As he consistently heard the traditional sports media companies talk about decreasing fandom for younger generations, he knew there was an opportunity. What he knew, that they missed, was that fandom has never been stronger - it just shifted to the rapidly emerging social and digital platforms. This was the key insight that inspired Wave.tv.
Today at Wave.tv, Brian and his team are building a next generation sports media company. They produce content across 20 brands, including Break Ankles Daily, for basketball lovers, Dingers, for baseball fanatics and Oddballs, for all the sports you didn’t know you needed. Their content is specifically created for those digital and social platforms like Instagram, Snapchat, Facebook, TikTok, and Youtube because that’s where the next generation of fans are consuming content. Over the last 3 years they’ve gone sport by sport, and fandom by fandom to build their impressive portfolio. It’s a fairly simple playbook, but one that they have executed masterfully as they've seen parabolic growth in 2020.
Tune in to hear Brian's story!
EPISODE TOPICS:
- (2:25) Wave.tv snapshot today
- (9:44) Background and founding story
- (12:18) First steps to launch Wave.tv
- (15:14) Intellectual property and partnerships
- (18:55) Customer acquisition and marketing
- (20:21) Future of sports media
- (23:17) Big growth moments
- (26:00) Hiring
- (27:40) Investor pitching advice
- (30:45) Mentor advice
- (33:38) Advice to younger self
- (35:15) Biggest challenges
- (36:10) Brian's wellness stack
- (39:09) Exciting trends
- (41:05) Brian's startup manifesto
- (43:01) Brian's founder nomination
Wave.tv - wave.tv
- Follow Brian (@brian_verne // @brianverne) on Instagram // Twitter // LinkedIn
- Follow Wave.tv (@wave.tv // @wavetv) on Instagram // Twitter
- Brian's learning and resource recommendations
The Founder - www.thefounderpod.com
Don't have time to listen to the full episode? Read the 5-minute version here
55 episodes
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Similar to The Founder
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Business tips for startups by proven entrepreneurs
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…
continue reading
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continue reading
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