BOW 078: Brett Randell: Writing In A Woman’s World

The Business of Writing Podcast

In This Episode:

Our guest today sports a pretty impressive resume. Brett Randell is a sales copywriter, content strategist, and yogi-musician who works almost exclusively with female clients. Over the past 7 years, Brett has written content and copy for 4 TEDx Speakers with 3.5 million+ combined views, as well as dozens of leaders in the spaces of women's empowerment, entrepreneurship, diversity & inclusion, and more.

Brett has also supported Austin-based Storytelling for Entrepreneurs with content, copy, and social since 2011. Brett has also spoken on the topics of Storytelling and Diversity multiple times at Denver Startup Week, Storytelling intensives, and recently created productivity and remote leadership trainings for the Western Council of US Forestry leaders during Covid.

Outside of business, Brett has released 4 CDs, published poetry, traveled to 30+ countries, and performed music at yoga festivals around the world. He lives in Denver, CO and is working on his first fiction novel as a 2019-2021 Fellow for the Book Project at The Lighthouse Writers Workshop.

Episode Highlights

• Why Brett works almost exclusively with female clients
• How he learned to write in a woman’s voice
• The surprising fact Brett learned about the companies who thrived during COVID
• How Brett survived the “pandemic pivot” when he lost BOTH of his biggest clients
• His tactics for getting new clients FAST
• How to reactivate old client relationships to explore new work opportunities
• Why times of chaos are best times for copywriters and marketers
• How draws out the authentic stories his clients often have trouble sharing
• His advice for boosting your mental and physical health so you can do your best work
• Brett’s intense morning routine that he says is the main reason his life is so awesome

And plenty more along the way. Get the resources mentioned in this episode below.