Strategic Marketing Theories Explained – TOWS Analysis (3 of 6) - Episode 137

Marketing Study Lab - Actionable Marketing Knowledge

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Intro This is part three of six.

Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing

This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.

Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)

This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.

This week we take a look at TOWS ANALYSIS

Watch the video series: https://bit.ly/35AEWrA

Podcast Summary How can the TOWS Analysis Help YOU As A Strategic Marketer? 1 - Bridges the gap between a situation analysis or research (where are we now)? 2 - Develop forward thinking strategic directions (where do we want to go)? 3 - It is based on research and sound knowledge which can be explained to important stakeholders within the organisation to gain buy-in 4 - You can use this along with a SWOT to very quickly create strategic focal points 5 - Following this step by step process creates a link between the present and the future.

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License