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Welcome to Construction Disrupted, the ultimate podcast for the construction industry exploring the limitless possibilities at the dynamic intersection of construction and technology. Delve into the latest topics, news, events, expert insights and marketing that are shaping the industry right now and in the future and hopefully sprinkle a little humour in there. I’m your guide Peter Sumpton and I run a Marketing Consultancy, buildDifferent. If you're ready to embrace disruption and the unloc ...
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Giving you the actionable knowledge you need to succeed in Marketing. Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry. I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from dif ...
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Marketing: Unlocked! 🔓

Jessica Walker/MEDDICC Media

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Marketing Unlocked, a brand new podcast hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across these discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond!
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In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency. Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as s…
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3 Step Marketing Plan Template Link: https://www.builddifferent.marketing/post/3-steps-to-implementing-a-basic-integrated-marketing-plan In today's fast-paced and interconnected business landscape, a well-coordinated marketing approach is essential for success in the UK construction industry. An integrated marketing plan brings together various tac…
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If you’re going to host a podcast, make sure you always cover subjects you know something about so that you can engage with your guests and make sure you don’t look the fool when asking questions or inviting healthy debate. Well, let’s try something different this week and go with a topic I know very little about, even though we touched upon it in …
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You are what you eat. Not literally true, but technically, yes. Bad eating habits are just one way to get yourself into ill health, but not the only way. We could all reel off the things that are good for us and those that are classed as bad, from food to the amount you sleep, the exercise you do, what you drink, the content you consume and even th…
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When you’ve been in marketing as long as I have there are a number of topics that crop up over and over again. Lack of resources limiting what can be done, difficulty targeting decision-makers and the most common topic - what to do on a limited budget. Regardless of budget, you can still make your marketing work for you, as long as you are realisti…
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Thought it was about time I jumped back behind the mic for a solo episode, been a while hasn’t it? But this episode has been sparked by the previous 20 or so guests who have given up their valuable time to chat about topics and news that are disrupting the industry. With this in mind, I wanted to turn your attention to the one thing that connects a…
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Within the ever-expanding world of technology, there is one process that is a constant, it can sometimes feel like it is the only way to create that single source of truth which most tech needs to function and more organisations need to successfully deliver projects. I am of course talking about BIM (Building Information Modelling) and even though …
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Transverse, diverse, universe, metaverse, versatile. Odd way to start I know, but for most there doesn’t seem to be a solidified answer to what the metaverse is. Ask most people and they will say that the metaverse is a mere extension of what Facebook is developing—a misconception that it's "Facebook on steroids." This could not be further from the…
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A picture is worth a thousand words was a statement invented by an advertising executive, Fred R. Barnard in 1921. We’ve come a little bit further than static images in the one hundred and two years since then, with technological advancements within both digital and imagery. 3D is now a reality, virtual walk-thoughts are possible and project manage…
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When it comes to our own physical and mental health it’s always a good idea to engage and talk to others about what should we be doing, who can help us and what steps need to be taken to achieve our goals. Buildings don’t have this luxury (well that was a step change I didn’t see coming), they rely on us to build them and keep them upright, in shap…
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When we analyse the construction industry, we often focus on the building cost. However, the true cost of inefficiencies, rework and waste is frequently underestimated. In episode 9 we spoke to Caner and Jayan from Gamma AR and how augmented reality can help to reduce some of these reoccurring problems. But what about the tangible, construction is …
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Carbon neutral, carbon negative, net zero and other similar words are banded around like a dutchie to the left-hand side (one for the younger generation there), with commitments and targets to a more sustainable future set decades away do nothing to help what many believe to be the biggest problem the construction industry faces. It can be frustrat…
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One critical part of the construction process that can be detrimental to success is the tendering process. Without this there would be less competition for work available and although at times it can be painstaking, lengthy and if you’re on the wrong end of a result disheartening, the industry cannot do without it. Whether you’re at a PQQ stage, co…
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People-first is the future! That’s what Tack’s co-founders, Mark Kilens and Nick Bennett, share with Jessica in this episode of Marketing Unlocked. They built Tack around six people-first Go-To-Market principles - conveniently spelling PEOPLE. If you want to find out exactly what those are, this is definitely the episode for you. Tack’s goal is to …
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One thing that has been a constant on this podcast is the fact that most of our guests are the kinda people that are actually doing something they care about and you’ll hear a lot of that on this episode – more on that later. When you hear the word Decarbonisation it’s easy to be flippant about what is being discussed. It is one of the buzzwords in…
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Today I welcome back Andrew Curtin, CEO of Construction Wave, providing news and insight into the UK construction industry. If you haven’t already, sign up for their daily email newsletter that covers infrastructure, commercial, residential, regulations, and strategic news. Alongside this Construction Wave have recently announced their first Constr…
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If there is one thing the construction industry loves, it’s a report, the more complex the better, and the longer the better it seems. But sometimes size isn’t everything. Over-engineered reporting can stifle the main outcomes and put blockers on achieving over-inflated or even unachievable targets. So it’s always refreshing to see a report that cu…
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If you ask Google ‘what's the most important thing in any business’ you get a variety of answers from Relationships, Reputation and People to profit and even Urgency. All are key aspects, and that is undeniable, if one of these is weakened it surely impacts the success of a business. But this isn’t a definitive list by any stretch of the imaginatio…
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Today, we've got a thought-provoking and important topic to discuss - Women in Construction. It's a subject that has been gaining increasing attention in recent years, and for good reason. The construction industry is undergoing significant changes in terms of technology and innovation but can this also be said in terms of diversity and inclusivity…
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When it comes to tradition, the construction industry can hold its own against other traditional industries such as mining and agriculture, but with tradition comes a reluctance to change. An inherent need to keep things as they are. But this simply isn’t true. We do need to change and we have in various ways, some are more obvious and visual than …
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Construction is a versatile industry, with many different roles and responsibilities. It can be challenging at the best of times to make yourself visible, especially if you are targeting or communicating with a variety of stakeholders who have very different wants and needs, which is usually the case. Add to this, fierce competition, a changing bus…
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In this debut episode of Marketing Unlocked, Jessica is joined by experienced enablement professional Nina Sandy. Having recently founded Araña GTM Consulting with colleague (and friend of MEDDICC) Wendy Bissonnette, Nina is dedicated to breaking down silos and encouraging collaboration between Go-To-Market teams. As she says, Go-To-Market encompas…
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As we mentioned last time, construction is more than bricks and mortar, and although the previous episode was centralised around bits and bytes (another integral part of the built environment) we discovered that construction is still all about the people who help build our cities and communities. In this episode, we're going beyond the blueprints a…
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We're delving deep into a topic that's rapidly transforming the way we build our world - data. Data is the lifeblood of the modern construction industry, reshaping everything from project management to safety protocols, and even the very designs that shape our cities. As the construction industry continues to evolve, adopting innovative technologie…
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I’ve always found Architecture a bit of a secret society, a bit like Marketing in a way. It can be easy from the outside to view it as just creative thoughts and conceptual designs with no science behind them as the output is so visual. Yes, science is integral to the design and build of, well, anything. As technology becomes more advanced right ac…
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We’ve all been there haven’t we, and it always feels like we’re on the receiving end of it - late payments for something or another and depending on your financial situation that can be a brief oversight or a disastrous situation to be in. But should this be a situation we ever find ourselves in at all? Yes, if you’re in financial difficulty then t…
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It’s easy to get carried away with tech, on paper it always sounds like a great idea but to put it into practice (within construction at least) can be a challenge, too much tech is like a Chinese buffet, it looks great, you know it’s gonna work for you, but once you’re in it, it can become uncomfortable very quickly and the worst thing you can do i…
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Back in 2021 CITB (Construction Industry Training Board) stated that 216,800 new workers are needed by 2025 to meet demand and the latest figures show this has increased by nearly 4%, increased, not decreased! The sectors this seems to be affecting the most are Private housing, Infrastructure and Repair and maintenance. But I don’t think this is an…
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Inefficiencies within the construction industry can be easily spotted at the output stage, onsite. A recent study by buildots outlined four such inefficiencies; the areas of a project that are worked on per week (46%), the weekly output from onsite trades can vary by over 50%, we’re making too many return visits to incomplete work and work is being…
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As another beautiful British summer comes to an end it’s time to reflect and take stock. Who are we kidding, it’s business as usual. Part of this business as usual is scrolling through our favourite social channels looking for note and newsworthy items associated with our industry to expand our knowledge and keep us in the loop. Or a better way to …
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Before proceeding with this episode it’s important to note that this isn’t a ’the robots are taking over’ or an ‘AI is stealing people's jobs’ guide nor is it an AI love in where EVERYTHING MUST BE AI. AI will be an important tool that we can utilise to our advantage as long as we’re not sucked into all the BS that is spewed out by those jumping on…
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Although there is an abundance of other factors where Marketing plays a critical role, such as the diagnosis of current market factors, internal auditing of Marketing output as well as the development of strategic intent, it is within the implementation stage where this episode discusses the five principles that are so important to any Construction…
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In this episode, we’ll run through the 10 main challenges facing the construction technology industry, or more specifically the hurdles that are in the way of a more technologically advanced industry appearing from its manually made rubble. We need to better understand these problems in order to overcome them and unlock the significant potential fo…
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6 reasons why you shouldn’t be worried about losing your job to construction technology and instead should start getting excited about a technically advanced construction industry of the future being in the now, like right now, right in front of you. 1 Technology Creates Jobs The more new tech that enters the industry (and sticks), the more there w…
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Welcome to Construction Disrupted, the ultimate podcast for the construction industry exploring the limitless possibilities at the dynamic intersection of construction and technology. Delve into the latest topics, news, events, expert insights and marketing that are shaping the industry right now and in the future and hopefully sprinkle a little hu…
  continue reading
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudyl…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Doug Marshall Website: https://www.achieveb2bmar…
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This is a recap episode with one of my first ever guests, but an important one - PR Smith, creator of the SOSTAC Marketing Planning System. Why so important? SOSTAC is one of the most important and fundamental models that I promote and actively use. Basically, if you are in Marketing and don't know or use this model.... are you REALLY in Marketing?…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Richard Moore https://therichardmoore.com/ https…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Richard Moore https://therichardmoore.com/ https…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Stacey Brown Randall https://www.staceybrownrand…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Marc Champagne Website: https://www.behindthehum…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Michelle Gately https://theunfinishedbookshelf.c…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudyl…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudyl…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) What Episode Snippets are in this look back of Marketing Study Lab 2020:…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Estie Rand https://www.linkedin.com/in/estierand…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Douglas Burdett Topic: Marketing Books Discussion Points • Themes…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Lucy Mowatt https://www.linkedin.com/in/lucymowa…
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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Lila Smith https://saythingsbetter.com/ https://…
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