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Maximising Your Event Budget - Episode 38 | Peter Sumpton
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There is always a healthy debate around events and exhibitions in terms of cost vs return, especially within construction where one order can make an event lucrative, but on the flipside, a poor exhibition can leave a large dent the marketing budget and a sour taste in the CFOs mouth.
Done right, exhibitions can serve as powerful platforms for networking, brand exposure, and knowledge sharing. These opportunities not only facilitate connections with industry peers and potential clients but also offer a stage to showcase innovative solutions and stay abreast of emerging trends.
However, harnessing the full potential of these events requires more than just showing up—it demands strategic planning, thoughtful budget allocation, and meticulous execution. No wonder navigating the intricacies of event management and budgeting can be daunting.
As we’ve mentioned, the financial investment associated with these events alone necessitates a keen focus on maximising impact while minimising the additional costs that can soon make an estimated budget look like pocket change compared to the overall cost.
Additional elements such as marketing materials, travel expenses, and staff resources as well as exhibition space and stand design and builds need to translate into tangible returns, whether in the form of leads generated, partnerships, or brand recognition (side note - make sure you quantify what a good return looks like before investing a penny as it doesn’t always mean leads)!
The challenge of optimising event budgets and quantifying their impact is one that resonates with most who have been put in charge of project managing the whole thing. It's a tricky conundrum that requires careful consideration of various factors, from selecting the right events to attend to crafting compelling messaging and experiences that resonate with your target audience.
So, how can we ensure that we're making the most of our event budgets? How can we stand out in a crowded marketplace and leave a lasting impression, reach our goals and exceed all expectations?
These are the questions we'll explore in today's episode where we'll delve into four actionable tactics designed to help you maximise your budget and amplify your impact at events.
Let's dive in and uncover the secrets to unlocking the full potential of your event budget.
Topics Covered
- Map out your calendar of construction industry events
- Elevating your expertise
- Planning for deeper engagement
- Extending your reach
- Strength in numbers
- The end of the event ISN’T the end of the event
Adobe Express 30-day Free Trial: https://prf.hn/l/ZYdd028
Website: https://www.builddifferent.marketing/
Further Links
https://www.builddifferent.marketing/post/2-wenty-ways-to-collaborate-that-benefit-you-and-the-rest-of-the-construction-industry
https://www.builddifferent.marketing/podcast/episode/1fabcb3b/collaborative-working-in-construction-episode-28-or-peter-sumpton
Mentioned in this episode:
Adobe Express 30-day Free Trial
Adobe Express 30-day Free Trial: https://prf.hn/l/ZYdd028
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