Playing By Their Own Rules: How Xero Changed the Bookkeeping Game
MP3•Episode home
Manage episode 277952447 series 2794763
Content provided by Mia MacKinnon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mia MacKinnon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Xero has changed how people think about accounting, challenging the status quo of dry & dull by going far beyond being a software provider, to impacting communities & the lives of small business owners. Today, they’re a rapidly growing global brand. But how did they do it & what does it take to reach this level of success? Xero’s Chief Customer Officer, Rachael Powell, joins us on the show to talk about why they’ve never done things traditionally & what this means for their customers, people & th
…
continue reading
27 episodes