Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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34. Stephen Kuhl | Burrow (modern modular furniture)
Manage episode 279518706 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Stephen Kuhl is the Co-Founder & CEO of Burrow.
Stephen grew up in upstate NY and spent the majority of his time in high school freestyle skiing - getting comfortable doing backflips at an early age. After graduating from Cornell for his undergrad, he bounced around at a few different jobs before landing in private equity and venture investing at Commonfund. He spent 2 years at Commonfund before leaving for business school at Wharton in 2015. When he got to school, he had a terrible experience buying furniture and met his now Co-Founder, Kabeer, who shared similar struggles. They took an entrepreneurship class together and thought it was the perfect place to create something new. That’s how Burrow was born.
Today at Burrow, Stephen and his team have created a next generation brand to improve the entire customer experience of owning furniture. After getting their start redesigning the sofa from the ground up in 2017, they’ve seen explosive growth and now go to market with an entire line of home furniture from seating and storage to tables, rugs and accessories. What they figured out that the rest of the industry got wrong was that consumers hated the complex, non-customized buying experience, multi-week delivery times and stress moving their furniture from one home to another. Burrow solves all of these pain points and then some. Customers can easily design their custom furniture online, have them delivered in compact boxes within a week and then assemble them in minutes without tools. Burrow has also redesigned their products to be more comfortable and durable so they can withstand the punishment that everyday life brings.
Use code “Kallaway” to get 10% off all Burrow products.
Tune in to hear Stephen's story!
EPISODE TOPICS:
- (2:49) Burrow snapshot today
- (4:40) Background and founding story
- (6:33) Business school / entrepreneurship
- (9:16) Analyzing the opportunity & first steps
- (13:50) Furniture design process
- (18:35) Y Combinator
- (21:32) Early struggles
- (29:47) Building customer loyalty
- (31:50) Customer acquisition
- (34:55) Out of the box marketing tactics
- (38:12) Furniture industry outlook
- (42:28) Manifesting the future vision
- (45:40) Scarcity and limited drops
- (47:46) Fundraising lessons learned
- (50:35) What drives you?
- (53:35) Stephen's wellness stack
- (55:29) Having an executive coach
- (58:06) Exciting trends
- (1:00:50) Stephen's startup manifesto
Burrow - burrow.com
- Follow Stephen (@sgkuhl25) on Instagram // Twitter
- Follow Burrow (@burrow // @hiburrow) on Instagram // Twitter
- Stephen's content and learning recommendations
The Founder - www.thefounderpod.com
- Follow The Founder (@founderpodcast) on Instagram // LinkedIn // Twitter // Newsletter
Don't have time to listen to the full episode? Read the 5-minute version here
55 episodes
Share
Manage episode 279518706 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Stephen Kuhl is the Co-Founder & CEO of Burrow.
Stephen grew up in upstate NY and spent the majority of his time in high school freestyle skiing - getting comfortable doing backflips at an early age. After graduating from Cornell for his undergrad, he bounced around at a few different jobs before landing in private equity and venture investing at Commonfund. He spent 2 years at Commonfund before leaving for business school at Wharton in 2015. When he got to school, he had a terrible experience buying furniture and met his now Co-Founder, Kabeer, who shared similar struggles. They took an entrepreneurship class together and thought it was the perfect place to create something new. That’s how Burrow was born.
Today at Burrow, Stephen and his team have created a next generation brand to improve the entire customer experience of owning furniture. After getting their start redesigning the sofa from the ground up in 2017, they’ve seen explosive growth and now go to market with an entire line of home furniture from seating and storage to tables, rugs and accessories. What they figured out that the rest of the industry got wrong was that consumers hated the complex, non-customized buying experience, multi-week delivery times and stress moving their furniture from one home to another. Burrow solves all of these pain points and then some. Customers can easily design their custom furniture online, have them delivered in compact boxes within a week and then assemble them in minutes without tools. Burrow has also redesigned their products to be more comfortable and durable so they can withstand the punishment that everyday life brings.
Use code “Kallaway” to get 10% off all Burrow products.
Tune in to hear Stephen's story!
EPISODE TOPICS:
- (2:49) Burrow snapshot today
- (4:40) Background and founding story
- (6:33) Business school / entrepreneurship
- (9:16) Analyzing the opportunity & first steps
- (13:50) Furniture design process
- (18:35) Y Combinator
- (21:32) Early struggles
- (29:47) Building customer loyalty
- (31:50) Customer acquisition
- (34:55) Out of the box marketing tactics
- (38:12) Furniture industry outlook
- (42:28) Manifesting the future vision
- (45:40) Scarcity and limited drops
- (47:46) Fundraising lessons learned
- (50:35) What drives you?
- (53:35) Stephen's wellness stack
- (55:29) Having an executive coach
- (58:06) Exciting trends
- (1:00:50) Stephen's startup manifesto
Burrow - burrow.com
- Follow Stephen (@sgkuhl25) on Instagram // Twitter
- Follow Burrow (@burrow // @hiburrow) on Instagram // Twitter
- Stephen's content and learning recommendations
The Founder - www.thefounderpod.com
- Follow The Founder (@founderpodcast) on Instagram // LinkedIn // Twitter // Newsletter
Don't have time to listen to the full episode? Read the 5-minute version here
55 episodes
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Similar to The Founder
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
The Scared Confident podcast inspires high-achievers to passionately pursue a Life of And. Host Tiffany Sauder shares lessons learned from the first 20 years of her career mixed with vulnerable, real-time reporting from her life, career, marriage, and parenting adventures today. Tiffany dives deep into the realities of a two-career family and passionately shares the journey to build the toolbox required to ‘have it all.’ This is a real and vulnerable space to break through the walls that fea ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
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