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Svetla Kibota: The Head and Heart of Medtech Branding | Ep.38
Manage episode 280098467 series 2839727
In this episode of DeviceAlliance’s Medtech Radio, we speak with the Founder of Bloom Creative, Svetla Kibota. Svetla has more than twenty years of experience in the pharmaceutical, medical device, and medical technology sectors. She's managed a breadth of medical brands and spearheaded numerous product launches. Prior to founding Bloom Creative, she led the marketing and client services teams at Lathian Health, an interactive medical marketing and medical education agency where she helped recruit clinicians to various digital campaigns. Before that, she worked across Europe and the U.S. for Gilead Sciences and Applied Medical Devices, in both marketing and sales roles. Join us as we discuss...
- Essential marketing strategize for Medtech companies - Pivoting from volume to value - The empowered patient model of marketing - Branding for 2021 and beyond - The impact of stories over facts - Optimizing digital communication tools57 episodes
Manage episode 280098467 series 2839727
In this episode of DeviceAlliance’s Medtech Radio, we speak with the Founder of Bloom Creative, Svetla Kibota. Svetla has more than twenty years of experience in the pharmaceutical, medical device, and medical technology sectors. She's managed a breadth of medical brands and spearheaded numerous product launches. Prior to founding Bloom Creative, she led the marketing and client services teams at Lathian Health, an interactive medical marketing and medical education agency where she helped recruit clinicians to various digital campaigns. Before that, she worked across Europe and the U.S. for Gilead Sciences and Applied Medical Devices, in both marketing and sales roles. Join us as we discuss...
- Essential marketing strategize for Medtech companies - Pivoting from volume to value - The empowered patient model of marketing - Branding for 2021 and beyond - The impact of stories over facts - Optimizing digital communication tools57 episodes
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