Interview with Social Media Expert Mano Guiragossian

Invest in You

In today's podcast Fredrik, Ivan and Charlie are joined by a social media expert Mano Guiragossian . They share specialist knowledge of social media which can help you to get noticed in the crowded but ever growing world of social media platforming. Discover how to create organic reach, boost your engagement and how to lengthen your average watch time.

KEY TAKEAWAYS

• You don’t have to always produce ‘content’ you just have to document the process. Even if you are failing and you produce content about your journey, it is more valuable than the success. People can relate to real life failings because this is what they are experiencing in their daily life.

• The problem with social media is that when people are producing content, not enough people are able to view it as they limit the organic reach. In most cases, the problem is not the quality of content but it is the distribution.

• If you have a pillar piece of content such as Youtube or Podcasting, repurpose this into short clips or graphics and publish this on Facebook on Instagram. From there you can boost this shortened piece of content to reach multiple people. If your content is good enough you will gain subscribers who will then engage organically with your profile. The more engagement you get on Facebook, Facebook will recognise this as high quality and will then increase the reach for a low cost.

• To increase your watch time on YouTube the first thing you need to do is keep the audience entertained. If you are talking about something educational, engage the audience by using animations. If you are producing other content, find ways to keep them entertained by promising them a bonus at the end of the video to encourage them to watch the entire video.

• Podcasts can teach you new things from the guests that are being interviewed. Partaking in an interview for a podcast can encourage their audience to come over to your platform. Providing a podcast for your existing followership will give them additional value and encourage them to become loyal to you and your content.

• If you have really good content and it is keyword optimised, you will still be getting traffic for years and years. This is because people are searching for it and will continuously view it, this is a benefit of search engine platforms like YouTube and Google.

BEST MOMENTS

“At the end of the day we are all people. You don’t have to always be right with your content. Just put out what you have and people will engage with it.”

“I always think of new ways to distribute my content and get it in front of new people.”

“I use my podcast to engage with my existing audience and provide them with additional value.”

VALUABLE RESOURCES

https://www.linkedin.com/in/manoguiragossian/

https://www.amazon.com/Money-Matters-Everything-Should-Learned-ebook/dp/B07M8DBKH2

https://www.linkedin.com/in/veronicakarascfp/

https://www.veronicakaras.com/

ABOUT THE HOST

Serial entrepreneur Fredrik Sandvall loves sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurs, personal development and doing fun things. He hopes to ensure you take action, helping others and yourself, plus enjoy the journey we call life.

CONTACT METHOD

Contact Fredrik Sandvall – Invest in You

https://www.linkedin.com/in/sandvall/?originalSubdomain=uk

https://sandvallinvest.com/

https://www.facebook.com/FredrikinLondon

https://itunes.apple.com/gb/podcast/investing-skills/id1445899547?mt=2

Contact Charlie Sandvall

Charlie Sandvall LinkedIn

Contact Ivan Sandvall

Ivan Sandvall Instagram