Artwork

Content provided by Phil Adair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Adair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

#180: 24 Million Customers Can't Be Wrong...

46:58
 
Share
 

Manage episode 285197854 series 2793202
Content provided by Phil Adair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Adair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments.

He has a unique skill set that blends technical knowledge, creative marketing and lateral problem-solving. All with the focus to build business for sustaining success, IPO or acquisition. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency.

Paul has marketed phones, food, booze, toys, and SaaS products over the years at both big companies and start-ups. He likes results, and he’s even won a few awards that are sitting on a shelf somewhere.

More importantly, he’s written entries for various publications that his mom is extremely proud of. Outside of work, Paul likes to be outside of work—building things at his cabin or sliding down the sides of mountains.

Find Paul on LinkedIn

Check out Freshbooks

The Podcast Lab Is Coming Soon!

Let's Build Your Podcasting Empire Step-by-Awesome-Step.

Want to get updates about when we'll launch?

Register here

How can Google Ads Help My Business? A few of the benefits of Google Ads include:
  • Immediate exposure – Your ad can show in the top 5 results on a Google search results page.
  • Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro

[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”

Get Instant Access Now!

https://www.philadairtraining.com/free-google-ads-video-training-series

P.S. Please subscribe on iTunes. It really does help the podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

E: support@philadairtraining.com

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:

Facebook

YouTube

Pinterest

Instagram

My Best-Loved Online Marketing Tools: Check Them Out Now!

  continue reading

203 episodes

Artwork
iconShare
 
Manage episode 285197854 series 2793202
Content provided by Phil Adair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Adair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments.

He has a unique skill set that blends technical knowledge, creative marketing and lateral problem-solving. All with the focus to build business for sustaining success, IPO or acquisition. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency.

Paul has marketed phones, food, booze, toys, and SaaS products over the years at both big companies and start-ups. He likes results, and he’s even won a few awards that are sitting on a shelf somewhere.

More importantly, he’s written entries for various publications that his mom is extremely proud of. Outside of work, Paul likes to be outside of work—building things at his cabin or sliding down the sides of mountains.

Find Paul on LinkedIn

Check out Freshbooks

The Podcast Lab Is Coming Soon!

Let's Build Your Podcasting Empire Step-by-Awesome-Step.

Want to get updates about when we'll launch?

Register here

How can Google Ads Help My Business? A few of the benefits of Google Ads include:
  • Immediate exposure – Your ad can show in the top 5 results on a Google search results page.
  • Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro

[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”

Get Instant Access Now!

https://www.philadairtraining.com/free-google-ads-video-training-series

P.S. Please subscribe on iTunes. It really does help the podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

E: support@philadairtraining.com

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:

Facebook

YouTube

Pinterest

Instagram

My Best-Loved Online Marketing Tools: Check Them Out Now!

  continue reading

203 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide