Ep 104: Running an oral care business in China after selling a 400-person food delivery firm

China Paradigms

Matthieu David interviews Lucas Englehardt, founder & CEO at xixilab. Hard work pays off. At least this was the case for Lucas’s first business which was food delivery. Using flyer marketing he’s managed to grow it into a sizable business and then eventually sell it to a German company for a great deal. Now Lucas Englehardt is focusing on the dental care market and has been successful in building xixilab into a profitable business in China, in a country that has a powerful public healthcare system. But what products does xixilab sell and what marketing strategies does it employ to generate revenue? Let’s find out in this new China Paradigm podcast. 0:15 Guest introduction 3:13 Story Time: Why xixilab? 7:21 Customizing and Remixing - how xixilab develop their product 11:03 How to maintain product quality while going through the approval process 13:00 Supply and Demand - how xixilab keeps its prices low 16:19 The state of the market - how privatized is teeth care in China 18:16 How does xixilab market directly to their consumers? 19:25 Teeth whitening and teeth straightening - which one is xixilab's focus product? 22:34 More about xixilab's company size and business 23:29 How did Lucas Englehardt raise money for his business? 25:24 China Accelerator - why would a seasoned entrepreneur benefit from it? 28:10 Social Media Marketing - China vs The West 29:54 About food delivery marketing - Lucas Englehardt's second business 36:04 Making It Work - the vision behind Lucas Englehardt's food delivery business 39:26 The state of the food delivery business in China right now 43:39 Two Different Approaches - Lucas Englehardt's xixilab business vs his former food delivery business 47:39 What book has inspired Lucas Englehardt the most in his entrepreneurial journey? 49:50 What books about China would Lucas Englehardt recommend? 51:30 What productivity tool does Lucas Englehardt like best in China? 55:09 What failure and success has Lucas Englehardt witnessed in China? 57:40 Outro Learn more about xixilab: http://xixilab.com/ Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.