The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How To Build Momentum (And Get Buy-in) with Benyamin Elias
MP3•Episode home
Manage episode 286970818 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The best content marketers understand two things: how their work affects the business and how to get someone's attention. Benyamin Elias joins Stewart Hillhouse on Top Of Mind to explore how you can use momentum to make a dramatic effect on your business and to get the attention of the right people. On this episode of Top Of Mind, Benyamin and Stewart discuss: • What People Really Mean When They Say ROI (Return On Investment) • The Best Way To Get Buy-In For Your Big Idea • How The Content Marketing Landscape Will Look In The Future • And So Much More Benyamin Elias is the Director Of Content Marketing at ActiveCampaign and a writer. Twitter: https://twitter.com/BenyaminElias LinkedIn: https://www.linkedin.com/in/benyamin-elias-5b1b0396/ ActiveCampaign: https://www.activecampaign.com/
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79 episodes
MP3•Episode home
Manage episode 286970818 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The best content marketers understand two things: how their work affects the business and how to get someone's attention. Benyamin Elias joins Stewart Hillhouse on Top Of Mind to explore how you can use momentum to make a dramatic effect on your business and to get the attention of the right people. On this episode of Top Of Mind, Benyamin and Stewart discuss: • What People Really Mean When They Say ROI (Return On Investment) • The Best Way To Get Buy-In For Your Big Idea • How The Content Marketing Landscape Will Look In The Future • And So Much More Benyamin Elias is the Director Of Content Marketing at ActiveCampaign and a writer. Twitter: https://twitter.com/BenyaminElias LinkedIn: https://www.linkedin.com/in/benyamin-elias-5b1b0396/ ActiveCampaign: https://www.activecampaign.com/
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79 episodes
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