Best Stewart Hillhouse Podcasts (2024)

1
How to Create 100 Pieces of (Quality) Content Per Week 1:35:23

3M ago1:35:23

1:35:23

In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content production to handle volume without sacrificing quality. He delves into strategies for organizing, producing, and distributing large…

1
Content Ops PT 2: How to Add & Scale New Content Programs as a Solo Marketer 1:02:43

4M ago1:02:43

1:02:43

In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off with Camille expressing excitement about having Eric on the show, citing his previous appearance on the Superpath podcast and his expertise in SEO as key reasons f…

1
Product-Led Content: How to Create & Use Brand Messaging in Your Content Strategy 1:01:26

5M ago1:01:26

1:01:26

In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy. The discussion opens with an exploration of the fundamentals of marketing communication. Camille and Qasim dive into the importance of understanding your audience and th…

1
What NOT to do in your first 30/60/90 days as a new content marketer 51:32

7M ago51:32

51:32

In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as a new content leader at a tech startup. The conversation kicks off with Jess sharing her journey from a junior copywriter to a creative director, focusing on B2C brands. The duo then explores th…

1
AI + Content Marketing: How to automate 75%+ of your podcast process 49:17

7M ago49:17

49:17

In this episode of Content Logistics, host Camille Trent dives into a deep discussion with Ramli John from Appcues. They explore the intersection of AI and content marketing, shedding light on how AI can streamline podcast production and save time. The conversation takes a turn toward the practical application of AI in everyday life. They discuss t…

1
5 levels of research content for B2B SaaS 37:43

8M ago37:43

37:43

In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation. Firstly, she discusses the value of Roundup research. It's a level-one strategy but can provide valuable insights and hooks for your product story. Secondly, she explores the class…

1
How to double your newsletter subscribers in 90 days with Jeremiah Rizzo 1:02:21

9M ago1:02:21

1:02:21

In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. They delve into the art of crafting a compelling newsletter, with Trent sharing her unique approach to data analysis and content creation. Trent emphasizes the importance of understanding the data and finding t…

1
How to scale your B2B company newsletter to 25K with Stewart Hillhouse 55:41

11M ago55:41

55:41

In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out…

1
Mailbag: “What if your podcast guest is boring?” 22:50

11M ago22:50

22:50

In this episode of Content Logistics, host Camille Trent delves into the essential elements of a successful podcast interview, starting with a strong framework for the show and individual episodes. She emphasizes the importance of nailing the premise and having a clear, engaging topic to draw listeners in. Camille also discusses the role of the hos…

1
How to create content that speaks to your audience with Tommy Walker 1:03:22

1y ago1:03:22

1:03:22

Content creation is hard work, and if you want to start a podcast or create engaging content for your audience, you need to build a strong strategy. However, the most vital thing to remember is that it's all about your audience; so, you need to put yourself in their shoes. In this episode of the Content Logistics podcast, our host Camille Trent wel…

1
How to create content for hyper-effective ABM campaigns with Corrina Owens 55:07

1y ago55:07

55:07

Account-based marketing (ABM) is a strategic approach where you align sales and marketing to bring in new valuable customers. It aims to engage and convert high-value prospects into paying customers. But how do you create content that converts better for ABM campaigns? In this episode of the Content Logistics podcast, our host Camille Trent welcome…

1
How content decay delays business growth with Nate Turner 49:22

1y ago49:22

49:22

Creating unique content becomes challenging as the business climate and customers' knowledge and preferences change. But, as we established a while ago, we don't expect content creators to reinvent the wheel. Instead, an occasional walk down your blog's ''memory lane'' helps reintroduce old topics, analyze their current performance, and determine w…

1
How to recession-proof your marketing with owned content featuring Anthony Kennada 49:13

1y ago49:13

49:13

In this podcast episode, we discuss the impact of the ongoing recession on content teams, which are often the first to face budget cuts. Many companies perceive content teams as dispensable, but our guest, Anthony Kennada of AudiencePlus, argues that content is essential for marketing success. As Kennada puts it, "Without content, there is no marke…

1
How to build an integrated content marketing engine for your SaaS platform with Ashley Faus 59:12

1y ago59:12

59:12

Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It lets businesses have a cohesive narrative about their brand and have a significant impact with their campaigns. And with an integrated marketing strategy, you can deliver mixed media messages or communicate in an independent voi…

1
Learning how audience research makes your marketing team more sustainable with Amanda Natividad 47:14

1y ago47:14

47:14

Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. But you nee…

1
How B2B SaaS Companies Can Benefit From Becoming Media Companies with Melissa Rosenthal 46:35

1+ y ago46:35

46:35

''Every B2B SaaS company should be a media company,'' says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. In this episode, host Camille Trent sits down with Melissa to discuss the importance of B2B SaaS companies operating as media companies. Melissa emphasizes that by creating targeted …

1
How to write & launch a book for your SaaS or consulting business with Diego Pineda 47:52

1+ y ago47:52

47:52

Writing a book seems like a daunting task, and it definitely requires a lot of hard work and patience. But the sooner you start writing, the better you'll eventually become. In this episode of the Content Logistics podcast, our host Camille Trent welcomes Diego Pineda, an author and a content marketing manager at Dooly. Diego is also a published au…

1
How to evaluate content marketing job opportunities 36:50

1+ y ago36:50

36:50

The job market is extremely hot right now, and many people are looking to build their careers and shift into better roles. But how do you evaluate different content marketing job opportunities to make sure you pick the best one? In this episode of the Content Logistics podcast, our host Camille Trent talks about the most vital factors to consider w…

1
How to Build & Scale a Modern Content Team at a SaaS Startup with Mark Kilens 37:55

1+ y ago37:55

37:55

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyal…

1
How to gather, organize, and use reviews in your conversion copy with Nick Bennett and Jay Desai 37:48

1+ y ago37:48

37:48

Customer reviews are a great way to get valuable customer insights. And they are the best way to improve your product offering. Customer reviews are also a powerful form of social proof that can help you strengthen your brand image and better position yourself in the market. In this episode of the Content Logistics podcast, our host Camille Trent w…

1
How to run community-led SEO at scale with John Bonini 46:08

1+ y ago46:08

46:08

Developing an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content. But if you monitor the algorithm too closely and don’t pay attention to your customers’ questions, then your content may miss the mark (i.e., won’t lea…

1
Are eBooks really dead? — featuring Marc Thomas 47:43

1+ y ago47:43

47:43

“Ungate all of your content. Provide all of your content for free without even asking for an email address.” But this advice is easier said than done. Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offeri…

1
3 types of communities for your SaaS company (and how to build them) Joel Primack 39:18

1+ y ago39:18

39:18

Lately, we've witnessed the rise of community-led growth — a go-to-market strategy that relies on the impact, influence, and inputs from a strong, supportive community as the main lever for product and business growth. And having a strong community creates a win-win situation for your users and your business. But many have difficulties creating a g…

1
Content-Market Fit: How to create the right content strategy for your GTM with Ryan Law 51:25

2y ago51:25

51:25

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And it can be one of the most effective tools to help businesses grow. But not all companies are successful at creating a content marketing strategy. Some often focus too much on tactics and not enough o…

1
Content Career Paths: How to choose the right content marketing career for you 53:13

2y ago53:13

53:13

Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thi…

1
Which Off-Page SEO Activities are Worth the Effort featuring Jeremy Moser 39:30

2y ago39:30

39:30

Organic traffic is essential to online strategy, and so it's the primary goal of many companies that implement a digital system to acquire customers. To this end, companies strive to create good content to reach the right audience through their digital channels. But it's not enough to have amazing content; people have to see it. Even large brands h…

1
How to turn a small-budget contest into 130 pieces of UGC content with Benyamin Elias 45:02

2y ago45:02

45:02

Marketing offers plenty of room for creativity and innovation. It's a perfect opportunity to expand your brand's visibility and develop customer loyalty. But if you want to make the most out of a marketing campaign, you need to keep the bigger picture in mind. In this episode of the Content Logistics podcast, host Camille Trent welcomes Benyamin El…

1
How to drive 50k website clicks a day with Steve Toth 44:09

2y ago44:09

44:09

Website optimization, which primarily involves changing the content and HTML code, is used to improve a site’s overall ranking. But for most businesses, it's challenging to find untapped opportunities in today’s highly competitive SERPs. In this episode of Content Logistics, Camille Trent welcomes Steve Toth, SEO advisor and the former SEO Manager …

1
4 must-have skills to build an in-house content engine with Chris Walker of Refine Labs 44:43

2y ago44:43

44:43

A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content. Many companies write blogs that nobody ever sees. That's because they probably do not own their content or distribution. But what if they have it all but still do…

1
How to fast-track your content strategy with pillar pages featuring James Scherer 49:35

2y ago49:35

49:35

Content marketing is a key component to your overall marketing strategy. And getting your content in the right hands is always a challenge. But most businesses really struggle with creating content that will rank high in SERPs. Therefore, companies must invest more time — not just money — to determine how to create content that will bring value to …

1
How to 6x your LinkedIn following (while maintaining your standards & sanity) in a year with Zoë Hartsfield 40:14

2y ago40:14

40:14

If you’re in marketing and sales, you’re on LinkedIn. And most professionals use it in the most meaningful way, giving their best to help people solve problems, learn a new skill, or find a new job. But marketers, especially those who have just started their careers, sometimes feel insecure when posting on LinkedIn. They often forget that they're e…

1
Why your keyword-led SEO strategy isn't working (and what to do instead) with Eli Schwartz 46:39

2+ y ago46:39

46:39

Product-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that's what SEO is all about. But product-led SEO doesn't work for everyone. So, instead of investing in product…

1
How to launch a media-level newsletter, not just another marketing email with Ashley Guttuso 50:32

2+ y ago50:32

50:32

If you want your company to grow, you need to have a strong online presence. In order to do so, you need a well-thought-out content strategy. But creating a plan that drives success includes having a team of professionals experienced in connecting with your ideal customer across different platforms. We all use email as the primary channel for busin…

1
How to win more B2B accounts using...TikTok?! featuring Stephen Pope 42:44

2+ y ago42:44

42:44

Building an online presence involves identifying your ideal customer, creating appealing content, and hanging out where your audience is located. But, that is easier said than done because many companies, especially B2B, question whether they should be using platforms such as TikTok. So, for all the B2B marketers out there, our guest Stephen Pope h…

1
The secret to creating customer stories people actually like featuring Andrei Faji 45:05

2+ y ago45:05

45:05

Customer happiness is key to the success of every business. And many SaaS companies pride themselves on putting the customer first and prioritizing customer experience over other aspects of the business. But how many of them actually hear what their customers are saying? The time has come to put the spotlight on customer stories. In this episode of…

1
How to get the most out of your chatbot with Brendan Hufford 46:15

2+ y ago46:15

46:15

A chatbot has become an indispensable marketing tool for SaaS and software companies. And it can benefit your business in many different ways, from engaging your customers to helping you gain a better understanding of their pain points and needs. But still, most companies fail to employ chatbots effectively. As a result, their chatbots come off as …

1
How to create a high-quality research report with Erin Balsa 49:54

2+ y ago49:54

49:54

Writing high-quality blog posts requires talent and top-notch research skills. But, unfortunately, many writers lack the basic knowledge of what it takes to do proper research. As a result, we have the internet packed with articles providing inaccurate or outdated information. Therefore, in order to eradicate this practice, managers need to educate…

1
How to grow acquisition by 300% in 5 months with SEO featuring Josh Spilker 54:43

2+ y ago54:43

54:43

Companies, especially startups, need marketing to attract audiences and promote their products or services. But startups often don't have enough resources to try paid social advertising or invest in more comprehensive marketing campaigns. So is there a viable marketing solution for seed-stage companies? Aside from well-thought-out SEO strategies, s…

1
How To Achieve Course-Market Fit with Wes Kao 40:45

2+ y ago40:45

40:45

Creating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit.On this episode of Top Of Mind, Wes and Stewart discuss:• How to transform your students through your course• How…

1
How to get the most out of your freelancer partnerships with Brooklin Nash 42:34

2+ y ago42:34

42:34

There are more and more companies that are deciding to work with freelancers instead of traditional full-time employees. And we can expect the need for freelancers to continue to grow even in the years to come. It's pretty obvious why this partnership model is so appealing to both businesses and contractors: greater independence and flexibility are…

1
How to set up an effective webinar strategy and give your audience what they want with Ashley Levesque 49:30

2+ y ago49:30

49:30

Webinars have been in the marketing toolbox for quite a long time. And, if used appropriately, they can be used in every stage of your entire marketing funnel. But most brands today don’t know how to set up an effective webinar strategy and give their audience exactly what they want. Marketers are instead relying upon antiquated tactics and are mis…

1
How to create product-led content that converts with Fio Dossetto 47:59

2+ y ago47:59

47:59

Product-led content can be an essential part of your marketing strategy if you’re looking to build trustworthy and long-term relationships with your clients. And it’s the best way to present your product without coming off like a sales pitch. However, if you want to create high-quality product-led content, you'll not only need a top-notch writer, y…

1
How to create a scalable landing page program with Alina Benny 59:40

2+ y ago59:40

59:40

You won’t see the benefits of content creation right away...it takes time. In this episode of Content Logistics, Alina Benny talks about her experience as a content lead at Nextiva and points out the most important steps every aspiring writer should take to succeed. During Camille's and Alina's conversation, we get an inside look into what makes co…

1
Best Of: Why All Marketers Must Have A Point of View with Mayur Gupta 37:12

2+ y ago37:12

37:12

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss:• How At A Systematic Level, Marketing Is All About Behaviour Change• Why Marketers Must Now…

1
Best Of: The Secret to Choosing a Terrific Name with Louise Karch 36:45

2+ y ago36:45

36:45

How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming. On this episode of Top Of Mind, Louise and Stewart discuss:• The two most important questions you need to ask when testing a new name•…

1
Building a template library that drives over 30% of acquisition with Hiba Amin 44:48

2+ y ago44:48

44:48

Google Docs and Microsoft Office might offer some of the most popular agenda templates out there, but they’re basic and not suitable for specific industries. And Hypercontext saw an opportunity to capitalize on this gap. The company decided to develop specific agenda templates and created an entire library for marketers, engineers, and sales teams.…

1
Best Of: A Masterclass in Content Distribution with Ross Simmonds 45:20

3y ago45:20

45:20

Content can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss:- His Playbook To Distributing A Podcast Episode- How B2B Marketers Can Take Inspiration From B2C (And Win…

1
How to launch a B2B influencer campaign with Jay Desai 45:02

3y ago45:02

45:02

What is influencer marketing all about? How can you build quality relationships with influencers? And is B2B influencer marketing the same as B2C? If you've asked yourself any of these questions before, prepare yourself to finally get some of those answers from Jay Desai. Jay is the Founder of Swpely, a tool for saving, curating, and sharing modern…

1
Best Of: How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell 38:51

3y ago38:51

38:51

Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer. On this episode of …

1
Best Of: Your Content Is Boring – Here's How To Fix It with Devin Reed 35:52

3y ago35:52

35:52

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about:• Devin's Three-Part Content Formu…

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Stewart Hillhouse Podcasts

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