The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How To Attract More Of Your Favourite Customers with Adrienne Barnes
Manage episode 287032418 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Being clear on who your ideal customer will mean the difference between hearing thunderous applause and crickets. Adrienne Barnes joins Stewart Hillhouse on Top Of Mind to explain how to create your best buyer persona and attract more of your best customers. On this episode of Top Of Mind, you'll hear: • Why customer personas aren't supposed to be a one-and-done exercise • The best ways to get insights from your customers • Adrienne's favourite customer interview question • And so much more Adrienne Barnes is a content strategist and the founder of Best Buyer Persona. LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/ Twitter: https://twitter.com/AdrienneNakohl Best Buyer Persona: https://bestbuyerpersona.com/ Newsletter: https://growtoamillion.substack.com/ ------- Join Top Of Mind Weekly for more marketing tips & takeaways: https://stewarthillhouse.carrd.co/ Say hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
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Manage episode 287032418 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Being clear on who your ideal customer will mean the difference between hearing thunderous applause and crickets. Adrienne Barnes joins Stewart Hillhouse on Top Of Mind to explain how to create your best buyer persona and attract more of your best customers. On this episode of Top Of Mind, you'll hear: • Why customer personas aren't supposed to be a one-and-done exercise • The best ways to get insights from your customers • Adrienne's favourite customer interview question • And so much more Adrienne Barnes is a content strategist and the founder of Best Buyer Persona. LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/ Twitter: https://twitter.com/AdrienneNakohl Best Buyer Persona: https://bestbuyerpersona.com/ Newsletter: https://growtoamillion.substack.com/ ------- Join Top Of Mind Weekly for more marketing tips & takeaways: https://stewarthillhouse.carrd.co/ Say hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
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Similar to Top Of Mind with Stewart Hillhouse
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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