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How To Eliminate Your Riskiest Assumptions with Sara Sodine Parr

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Manage episode 291683396 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage. On this episode of Top Of Mind, Sara and Stewart discuss: • Sara's top research tips that you can steal today • Why the wording of your questions makes all the difference • Why NPS surveys are broken (and how to fix them) • And so much more Sara Sodine Parr is the Lead Experience Researcher at Airbnb Twitter: https://twitter.com/SaraSodineParr LinkedIn: https://www.linkedin.com/in/sarasodine/ If you want more marketing insights (and tips on how to use them), check out Top Of Mind Weekly: https://stewarthillhouse.carrd.co/ Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
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79 episodes

Artwork
iconShare
 
Manage episode 291683396 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage. On this episode of Top Of Mind, Sara and Stewart discuss: • Sara's top research tips that you can steal today • Why the wording of your questions makes all the difference • Why NPS surveys are broken (and how to fix them) • And so much more Sara Sodine Parr is the Lead Experience Researcher at Airbnb Twitter: https://twitter.com/SaraSodineParr LinkedIn: https://www.linkedin.com/in/sarasodine/ If you want more marketing insights (and tips on how to use them), check out Top Of Mind Weekly: https://stewarthillhouse.carrd.co/ Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
  continue reading

79 episodes

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