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The Reality Of Marketing A Startup with Lucy Heskins
Manage episode 286970831 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Working at a startup is very different than any other working experience out there. In many cases, you have to market something that isn't necessarily built yet. Lucy Heskins joins Stewart Hillhouse to share her experience of using marketing content as a way to validate product-market fit early on. In this episode, Lucy and Stewart discuss: • Questions Every Marketer Should Ask Before Joining A Startup • How To Use Content To Validate An Idea Quickly and For Cheap • The Number 1 Marketing Skill Employers Are Looking For • How She Learns From Her Customers • And So Much More! Lucy Heskins is an Early-Stage Startup Marketer and Marketing Lead at Career Cake. She writes on her blog, Oh, Blimey. LinkedIn: https://www.linkedin.com/in/lucyheskins/ Blog: https://www.ohblimey.com/
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Manage episode 286970831 series 2891557
Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Working at a startup is very different than any other working experience out there. In many cases, you have to market something that isn't necessarily built yet. Lucy Heskins joins Stewart Hillhouse to share her experience of using marketing content as a way to validate product-market fit early on. In this episode, Lucy and Stewart discuss: • Questions Every Marketer Should Ask Before Joining A Startup • How To Use Content To Validate An Idea Quickly and For Cheap • The Number 1 Marketing Skill Employers Are Looking For • How She Learns From Her Customers • And So Much More! Lucy Heskins is an Early-Stage Startup Marketer and Marketing Lead at Career Cake. She writes on her blog, Oh, Blimey. LinkedIn: https://www.linkedin.com/in/lucyheskins/ Blog: https://www.ohblimey.com/
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Similar to Top Of Mind with Stewart Hillhouse
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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